Curriculum Vitae
Anggita Rahayu Kurniawati
A final-year Marketing student at Politeknik Negeri Bandung with a deep interest in business and marketing. Skilled in strategic marketing, both in B2B and B2C contexts, Marketing Communication, Service Marketing, and Digital Marketing. Adaptable in working both in teams and individually, with strong problem-solving abilities and a high willingness to learn. Actively contributing through course projects and student organization, making me ready to directly contribute to developing effective and innovative marketing strategies for companies.
Sedang berjalan
POLITEKNIK NEGERI BANDUNG
S1 • Manajemen Pemasaran • IPK 3.56
Mei 2025 - Oktober 2025
Pegadaian Digital Representative - Kanwil X Bandung
PT Pegadaian • Magang
Januari 2024 - Januari 2024
Digital Marketing
Sories by Us • Project Base
1). Integrating instagram social media and Shopee e-commerce;
2). Operate to evaluate sales performance in Shopee;
3). Planning, creating, and evaluate content on Instagram;
4). Conduct CRM to retain customers by categorizing customers based on indicators: Recency, Frequency, and Monetary value.
Januari 2023 - Januari 2024
Social Media Officer
Co. Exist Management • Pekerja Lepas
Co. Exist Management is a company founded in 2022 that specializes in Digital Advertising and KOL. the company's mission is to provide its clients with the best digital promotion and content. Co. Exist Management offers a diverse of influencers, Brand Ambassadors, Experienced DJs, Content Creators, and Social Media Management services.
Project:
Azia Construction (Instagram @aziaconstruction):
1). Increased reach by 9.3K%;
2). Boosted content interactions by 100%;
3). Analyzed trends and audience needs to identify content opportunities;
4). Manage social media account, planning content, created copywriting and scheduled post;
5). Analyzed social media metrics and reported the performance.
Januari 2023 - Januari 2024
Ketua Komisi Pengawasan
Majelis Perwakilan Anggota Himpunan Mahasiswa Administrasi Niaga POLBAN • Organisasi
1). Leading and coordinating 21 member to ensure effective supervision;
2). Created a communication between internal staff in Komisi Pengawasan and other stakeholders (legistative and executive);
3). Oversee and hold the executive accountable;
4). Conceptualized work programs: Sidang Awal Periode, Sidang Tengah periode, dan Sidang Akhir periode;
5). Reporting to the Chairman of Majelis Perwakilan Anggota.
Media
Januari 2023 - Januari 2023
Product Development Project
Helli Kopi • Project Base
1). Take an active role in assisting UMKM “Helli Kopi” in planning product development;
2). Conduct in-depth research on coffee product development based on the attributes, benefits, and features desired by consumers.
Januari 2023 - Januari 2023
Marketing Plan
Catenzo • Project Base
1). Collaborated with “Brand Catenzo” the fashion brand to assist in creating marketing plan. ;
2). Identify target markets and reach out to potential customers with STP, SWOT, and competitors analysis;
3). Creating comprehensive strategies to promote products.
Agustus 2022 - Desember 2022
Event Marketing (Konser Gemerlap November x Truveil Festival)
Politeknik Negeri Bandung • Organisasi
1). Sucessfully sold out over 500 tickets;
2). Offering information regarding booking mechanisms, payments, distribution, and concert regulation;
3). Overseeing tickets availability and doing customer service.
Desember 2023
TOEIC PREPARATION
Telkom University Language Center • 7751/SP13/BHS/2023
Saya telah menyelesaikan kursus TOEIC Preparation di Telkom University Language Center selama 40 jam, dari 17 Oktober hingga 1 Desember 2023. Selama kursus, saya mempelajari keterampilan listening dan reading, serta menunjukkan peningkatan skor dari 545 menjadi 680. Saya aktif berpartisipasi dalam kegiatan kelas dan selalu berusaha memahami materi dengan baik. Pengalaman ini membantu saya memperkuat kemampuan bahasa Inggris saya, terutama dalam konteks akademis dan profesional.