Curriculum Vitae
Virina Catherine
Catherine is a 7th-semester Management student minoring in Human Resources and Marketing Management. Passionate about collaboration and creating measurable impact, she has a strong interest in optimizing human capital, supporting employee development, and building a positive organizational culture. Skilled in teamwork and demonstrating learning agility, she adapts well to change and is eager to contribute to impact-driven, people-focused teams. She is particularly enthusiastic about exploring roles in the Human Resources field to gain hands-on experience in training & development processes, employee engagement, and strategic people development initiatives.
Sedang berjalan
Universitas Gadjah Mada
S1 • Manajemen • IPK 3.65
Oktober 2025 - November 2025
Staff of Event Creative
GenBI Desa Berdaya x Take Action • Project Base
- Collaborated with a team of 8 to develop the concept of the event that related to the needs from rural communities that involved in agricultural and environmental sectors
- Acted as a timekeeper during the event, ensuring the program runs on schedule while minimizing delays and optimizing the use of time effectively
- Gained over 40 participants from local residents
- Conducted hands-on practice with local residents in the production of eco-enzymes, fostering skill development and environmental awareness
Januari 2025 - Juni 2025
Manajemen Community Development Internship
PT Jasa Marga (Persero) Tbk • Magang
Januari 2024 - Desember 2024
Vice Manager of Administrative and Finance (Advance) Bureau
Ikatan Keluarga Mahasiswa Manajemen (IKAMMA) • Organisasi
- Involved in end-to-end recruitment, interviewing 12 candidates and moderating focus group discussions
- Led a team of 9 and oversaw all aspects of human resource management within the bureau, including staff supervision, fulfilled performance management and appraisal, training and development, also staff empowerment.
- Integrated IKAMMA’s core value and 4R culture (Respect to time, to people, to system, and to yourself) to the staff as good culture
- Achieved more than 90% of all KPI targets across 30 work programs, supervised the processing of more than 700 official letters and managed a budget allocation of over IDR 69 million within one management period.
Januari 2024 - Juli 2024
Lead Treasurer
The 18th Management's Event FEB UGM • Project Base
- Led a team of 8 to develop detailed and transparent budgeting, accountability reports, and financial systems with a total cash flow exceeding IDR 450 million and successfully issuing 80+ invoices for tenants, and making a payment request to the faculty for the vendors.
- Leveraged Google Workspace tools (Docs, Spreadsheets, etc.) integrated with Line Notify (via IFTTT) to efficiently manage 200+ letters ordered and maintain an organized administrative and financial system.
- Successfully contributed to attracting over 75,000 visitors to the EXPOSURE, 96 teams registered at IDEAS, and 107 teams at GMBCC by implementing effective social media promotional strategies.
Januari 2024 - Januari 2025
Part-Time Barista
Bhumi by Ekologi • Part Time
- Ensured the highest quality of beverages while delivering exceptional customer service to enhance consumer satisfaction
- Prepared and served an average of 60 drinks daily, contributing to increased profitability through effective upselling techniques
- Conducted monthly inventory management, processing over 60 items during stock audits to maintain accurate records
- Partnered with Bank Negara Indonesia (BNI) to offer various promotions through Wondr, and achieved 50 bank accounts recorded using promotions through the campaign
September 2023 - Desember 2023
Part-Time Barista
Ancala Jamu • Part Time
- Maintained high standards of quality and flavor in beverages, contributing to overall customer satisfaction through exceptional service
- Prepared and served an average of over 35 drinks per day to customers, ensuring consistent quality and timely service
- Collaborated with Bank CIMB Niaga to give any type of discount, voucher, and promotion with Octo Mobile in order to increase sales and increase the user of Octo Mobile
September 2023 - November 2023
Sub-Coordinator of Verification
EB Awards FEB UGM • Project Base
- Shortlisted 39 nominees down to the top 3 candidates in each categories based on established criteria
- Organized and facilitated the selection process, including managing the voting system to ensure fair and transparent outcomes
- Acted as a liaison officer during the event, guiding nominees through the event rundown and providing support throughout the program
Juli 2023 - Oktober 2023
Lead Secretary and Treasurer
Management's Super Cup FEB UGM • Project Base
- Prepared proposals, accountability reports (LPJ), and over 16 invitation letters to universities across Yogyakarta for participation in Managements Super Cup
- Actively contributed to the event’s promotion, driving successful outreach efforts that resulted in the participation of over 12 teams in the Managements Super Cup
- Managed the event’s cash flow, overseeing transactions and ensuring accurate financial management for a budget exceeding IDR 20 million
Maret 2023 - Mei 2023
Lead Secretary and Treasurer
Management's Festival (MENEFEST) x I-Care FEB UGM • Project Base
I was responsible for drafting proposals, monitoring cash flow, and preparing accountability reports (LPJ) for the event. I successfully promoted and sold over 225 tickets, resulting in participation from 227 runners and more than 100 attendees on Awarding Day. I managed the income and expenses for events exceeding IDR 40 million, making strategic decisions to ensure compliance with faculty regulations and bureaucratic requirements.
Maret 2023 - September 2023
Facilitator
Soegeng Rawoeh to IKAMMA (SOERTI IKAMMA FEB UGM) • Project Base
- Became a representative of IKAMMA and mentor for 16 freshmen, introducing them to the Management FEB UGM environment, delivering event-related briefings, and providing sharing sessions on college life.
- Served as key support figure—providing guidance, addressing personal struggles, and ensuring participants’ well-being with >97% attendance across 9 sessions; honored as Best Facilitator of SOERTI 2023 among 14 groups.
Maret 2023 - Juli 2023
Staff of Treasurer
The 17th Management's Event FEB UGM • Project Base
- Managed the financial operations for the entire series of The Managements Event at FEB UGM, overseeing a cash flow of over IDR 320 million
- Collaborated with secretaries and other divisions to prepare draft budgets, proposals, and accountability reports
Made over 60 payment requests and also virtual account billings for the tenants
- Contributed to attracting over 41,000 visitors to the Curated Market and over 200 attendees to the Interactive Space EXPOSURE 2023 through effective event promotion strategies
Februari 2023 - Desember 2023
Staff of Administrative and Finance (Advance) Bureau
Ikatan Keluarga Mahasiswa Manajemen (IKAMMA) • Organisasi
I drafted and processed over 60 official letters and correspondence between the department, faculty, and external parties during one management period. I achieved over 90% of the financial KPI targets across three major IKAMMA programs—Management’s Festival 2023, Management’s Super Cup 2023, and Career Insight 2023. Additionally, I coordinated with the finance team to ensure timely budget allocations, accurate financial reporting, and adherence to financial policies for all programs.
Januari 2023 - Oktober 2023
Sub-Coordinator of Treasurer
Career Insight UGM • Project Base
- Spearheaded promotional efforts for the event, effectively engaging potential participants and successfully drawing in over 1,500 visitors during the two-day Career Festival organized by Career Insight
- Oversaw the event’s cash flow, ensuring accurate financial management for a total budget exceeding IDR 150 million, including issuing invoices and processing payment requests
- Dealed with 8 sponsorships from reputable companies and also supervised the creation of MoU
September 2022 - November 2022
Staff of Visual Design
Career Insight UGM • Project Base
- Translated creative concepts into cohesive designs that aligned with the event theme, executing over 12 visual assets for Instagram feeds using Adobe Illustrator
- Actively engaged in promoting the event, which resulted in over 400 participants registering for C-Talks at Career Insight
- Captured over 200 photographs during the event to document activities and enhance post-event engagement
Desember 2024
Digital Marketing with competency in Operation and System Tools
Badan Nasional Sertifikasi Profesi • 62020 3511 2 0014589 2024
Demonstrated understanding of digital marketing operations, including the use of SWOT Analysis, Social Media Content, Social Media Analytics and Tools (Google Trends, Social Blade, Ads Library, Instagram Ads, etc), Business Model Canvas, Competitor Analysis, and also developing Content Planning.
Media
Februari 2024
Duolingo English Test
Duolingo English Test • -
I achieved a score of 95 on the Duolingo English Test, which is equivalent to an IELTS score of 5.5.
Media
Oktober 2022
Uji Kemahiran Berbahasa Indonesia
Badan Pengembangan dan Pembinaan Bahasa • SD-BB-0296689
I obtained a score of 675 on the Indonesian Language Proficiency Test (Uji Kemahiran Berbahasa Indonesia), with a predicate of Sangat Unggul
Media
Januari 2024
Marketing Plan by BD Fest
Himpunan Mahasiswa Program Studi Bisnis Digital S1,Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto • A12.I/2299-S.Ket./UMP/VI/2024
Collaborated with the team to develop a comprehensive marketing plan, including marketing strategy, market analysis, customer analysis, and competitor analysis for “The Change,” a business plan in the recycled fashion industry.
Media
Mei 2023
Best Facilitator SOERTI 2023
Soegeng Rawoeh to IKAMMA (SOERTI IKAMMA FEB UGM) • 7649/UN1/FEB.S1/SWPDC/KM/2023
Successfully became a representative of IKAMMA and provided transfer of material related to introducing the Management FEB UGM environment to new students.