Curriculum Vitae
Nadwah Raidah Shabrina
A final-year Agro-Industrial Technology student with a strong passion for corporate communication, branding, and digital media strategy. Experienced in social media management, content creation, and public relations, with hands-on expertise in managing brand communication across various platforms. Skilled in developing engaging content, analyzing audience engagement, and coordinating with internal teams and external agencies to execute communication strategies effectively. Strong in public speaking, teamwork, and<br /> problem-solving, with a proactive and detail-oriented approach to corporate branding and media relations.
Sedang berjalan
Universitas Gadjah Mada
S1 • Teknologi Agroindustri • IPK 3.61
Februari 2025 - Sekarang
Marketing - Digital Transformation
PT Paragon Technology Innovation • Magang
• Managed brand communication through Instagram and TikTok for Wardah Official and Wardah Face Care, ensuring consistent messaging and audience engagement.
• Created content briefs, captions, and campaign materials to align with the brand’s communication strategy.
• Analyzed social media performance, prepared engagement reports, and tracked media boost and content boost effectiveness.
• Assisted in event reporting and documentation, highlighting key insights for corporate communication strategies.
• Coordinated with design teams, content specialists, media teams, and external agencies to execute compelling digital content and campaigns.
Media
Desember 2024 - Februari 2025
Marketing - Content Creator
Ameene Indonesia • Pekerja Lepas
• Created, edited, and published engaging promotional content to boost sales and brand awareness on TikTok and Instagram.
• Posted 2 TikTok videos per day and 3+ Instagram Stories daily to maintain strong audience engagement.
• Developed creative content strategies aligned with marketing objectives to introduce Ameene to a wider consumer base.
• Managed and scheduled content across platforms to ensure consistent and effective brand communication.
Mei 2024 - Juli 2024
MarComm - Tiktok Content Creator
Gelanggang Inovasi Kreativitas UGM • Pekerja Lepas
• Developed, filmed, and edited two engaging TikTok videos weekly to promote university events and initiatives.
• Collaborated with various departments to align content with GIK UGM's branding strategies.
Media
Januari 2024 - April 2024
Student Brand Ambassador
PT Serasi Autoraya (Astra Group) • Contract Base
• Conducted branding for PT Serasi Autoraya through engaging content.
• Created six Instagram posts with over 2,500 viewers.
• Introduced three services and three work cultures from PT Serasi Autoraya through Instagram content.
Media
Maret 2023 - September 2023
Student Ambassador
PT Bank Negara Indonesia (Persero) Tbk • Contract Base
• Promoted financial literacy and BNI products to students, increasing awareness of banking services.
• Engaged with the campus community through social media campaigns.
Media
