Curriculum Vitae
Muhammad Yusuf
A Communication Science Student Freshly Graduated from Diponegoro University and Photographer/Videographer Freelancer with interest in Public Relations, Social Media, Marketing & Communication, and Creative Industries. Also, an ex Corporate Communication Intern at Telkomsel Jateng/DIY Region
Agustus 2024
Universitas Diponegoro
S1 • Ilmu Komunikasi • IPK 3.84
September 2023 - Desember 2023
Corporate Communication and Employer Branding
PT Telekomunikasi Selular • Magang
- Developed engaging Instagram content strategies for Telkomsel Region 4 Jateng & DIY,
resulting in a 5.749 increase in follower engagement over three months.
- Executed social media campaigns to promote corporate events more than twice a month, achieving a 20% boost in brand awareness.
- Implemented a data-driven approach by analyzing Instagram insights and user behavior, leading to a 51.755 account reach and 168.882 impressions.
- Collaborated with cross-functional teams to create multimedia content, resulting in a 15% rise in brandmentions and positive sentiment across social media platforms.
- Conducted regular competitor analysis to identify trends and best practices, implementing insights thatled to a 20% rise in media distribution rate.
Juni 2022 - Desember 2023
Public Relations & Content Creator
Diponegoro University • Magang
- Developed research and planning of Tiktok content to raise awareness of Diponegoro
University, resulting in a 15.215 increase in follower engagement over three months.
- Implemented a data-driven approach by analyzing Instagram insights and user behavior, leading to a 5.000.000 post views and 325.000 impressions.
- Oftenly involved in Diponegoro University events such as Graduation, Inauguration of
Professors, Dies Natalis, etc. to support the documentation needed in making press releases both on the website and minutes of events on social media.
Januari 2023
OMNI Brand
Markplus Institute • MI-MICP-17455-X-2023