Curriculum Vitae
Melliana Dian Anggista
A Bachelor of Economics graduate, excelling in result oriented Customer Experience and Marketing, with a proven track record of designing and executing customer centric programs to enhance engagement and satisfaction. Demonstrated ability to manage end-to-end service lifecycles for over 1,000 clients across 10+ strategic programs, successfully translating customer needs into commercial growth and achieving high rates of satisfaction. Recognized for being proactive, disciplined, and a structured problem-solver with strong negotiation and communication skills. Eager to apply this unique blend of operational control and customer-centric focus to deliver effective solutions and drive service excellence at PT Pegadaian.
Juli 2024
Universitas Negeri Surabaya
S1 • Pendidikan Ekonomi • IPK 3.85
Oktober 2024 - Februari 2025
Marketing & Sales
PT Pegadaian • Magang
• Organized and executed 5 strategic events, including Arum Haji Seminar, Financial Inclusion Seminar, Mini Gold Seminar, Gold Seminar, and promotional open booths, attracting over 450+ participants to boost customer acquisition and brand awareness.
• Successfully increased sales through a collaborative event “Forkom SIER with Pegadaian” resulting in an 80% growth in customer-generated revenue and engagement of 20+ companies in marketing and financial literacy programs.
• Led financial literacy initiatives across 15 institutions, educating 1,425 participants and strengthening Pegadaian’s community engagement and customer education strategy
• Consistently exceeded monthly performance targets, achieving a sales turnover of 75,000,000.
Media
Oktober 2024 - Februari 2025
Marketing & Sales Kanwil Surabaya - Tahap III
PT Pegadaian • Magang
Januari 2024 - Maret 2024
Corporate Social Responsibility
PT Pelindo Terminal Petikemas • Magang
• Managed CSR administration and financial planning using Microsoft Excel, including the preparation of CSR budget work plans for PT Pelindo Terminal Petikemas, utilized by five subsidiaries (TTL, IPC, BJTI, TPS, Karpus), and ensured financial reports from all subsidiaries aligned with the approved budget plans.
• Successfully handled financial planning, CSR financial reporting, internal memos, accountability reports (LPJ), fund transfer letters, and disbursement processes, ensuring accuracy and compliance with company standards.
• Actively contributed to the day-to-day implementation of CSR initiatives in collaboration with external partners and stakeholders.
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Februari 2023 - Desember 2023
Event Management at Emina Community Development
PT Paragon Technology and Innovation - Novo Club Region 6 Surabaya • Organisasi
• Built partnerships with 30+ local brands, securing 10 collaborations for Emina, boosting pre-event engagement by 25%.
• Mentored Emina DC team in event planning, increasing operational efficiency by 20%.
• Managed full event cycle (pre-event to post-event), achieving 95% audience satisfaction through strategic project execution.
Oktober 2022 - Juli 2023
Partnership Coordinator on Public Relation
Google Development Student Club (GDSC) UNESA • Organisasi
•Successfully led and managed a large-scale event as Master of Ceremony at the “Core Team Submit,” serving as the official host for participants from 7 universities across Surabaya
•Increased organizational media exposure and brand awareness through active collaboration with promotional partners, resulting in a 60% growth in social media engagement during the term.
•Contributed to the execution of 5+ national-scale technology events, attracting 1,000+ participants, supported by sponsor partnerships, media collaborations, and expert speaker engagement.
•Established and managed strategic partnerships with 15+ external partners, including tech companies, media outlets, and developer communities, to support the success of events and workshops.
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September 2022 - November 2022
Sponsorship Coordinator
Week Fest (Art Festival X Senandung Semalam) • Magang
Successfully coordinated nine team members to achieve a budget of Rp150.000.000,00 for the WeekFest event. Developed and implemented strategic initiatives that resulted in exceeding budget goals and conducted thorough research analyzed partnership data. Diversified sponsor portfolio by acquiring six reputable companies, broadening event reach and financial stability from six prestigious companies: Jamkrindo, Bank BRI, Bank BTN, Axis, New Hexa, and J-Clothes. (More details available at https://bit.ly/WeekFest)
Januari 2021 - Januari 2023
The Communication and Information Departement
Badan Eksekutif Mahasiswa Fakultas Ekonomika dan Bisnis (BEM FEB UNESA) • Organisasi
•Appointed as Chief Executive for strategic events including Study Visit, Podcast Series, and WAFO (Welcoming Alumni Forum); led concept planning, team coordination, and technical execution, successfully reaching and engaging hundreds of participants.
•Actively contributed as a Master of Ceremony in various official events organized by BEM FEB, effectively guiding event flow and maintaining audience engagement throughout the sessions.
•Mentored 763 new students during the PKKMB orientation program, supporting their transition and contributing to improved academic performance.
•Designed and managed BEM FEB’s digital communication strategy across social media and official platforms, resulting in a 70% increase in engagement over one year.
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April 2018 - Juli 2018
Finance
PT United Tractor Semen Gresik (PT UTSG) • Magang
• Accurately processed 1,000+ monthly financial transactions, ensuring compliance and supporting efficient cross-departmental reporting and audit preparation
• Improved monthly financial reporting efficiency by 15% through document verification and coordination with finance teams.
• Performed regular bank reconciliations and verified 50+ vendor invoices monthly, contributing to data accuracy and timely decision-making processes
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April 2025
Data Analysis Fundamental
MySkill • 249701/DTA/LM/04/2025
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November 2024
Digital Marketing Fundamental
MySkill • 198639/DGM/LM/11/2024
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Agustus 2024
Test of English Proficiency Certification
Pusat Bahasa Universitas Negeri Surabaya • 01657/TEP/1/055/2024
• Mastered academic English skills through TEP certification, focusing on listening comprehension, grammar accuracy, and critical reading. Demonstrated proficiency in understanding spoken English, analyzing sentence structures, and interpreting written texts, supporting strong communication in professional contexts
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Februari 2024
Content Marketing Strategy
MySkill • 125173/DGM/LM/02/2024
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Desember 2023
Communication With Qualification Digital Media Planner
Badan Nasional Sertifikasi Profesi (BNSP) • 74130.2166.0.00000895.2023
• validating professional competency in planning, managing, and optimizing digital media campaigns. Demonstrated proficiency in audience segmentation, budget allocation, media mix strategy, and campaign performance analysis in accordance with industry standards. This certification affirms the ability to execute end-to-end digital marketing strategies effectively and data-driven.
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Mei 2023
Microsoft Office Specialist Excel 365 Training
Tekno Sains Academy • 00752/T042/TSA/V/2023
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Februari 2023
Artificial Intelligence Mastery MSIB Batch 4
Kampus Merdeka Kemendikbud • OFA/2023-02/KM/AIMASTERY/9570
Successfully completed a 900-hour intensive learning program covering advanced topics in Artificial Intelligence (AI), including Machine Learning, Deep Learning, Data Science, Computer Vision, Natural Language Processing, Reinforcement Learning, and AI model deployment, using Python as the primary programming language. Demonstrated strong proficiency in implementing AI algorithms through real-world projects, utilizing industry-standard tools such as TensorFlow, Scikit-learn, and Pandas in a structured and professional manner