Curriculum Vitae
Marsha Hanifa Anindita
Dedicated and hardworking person with a strong background in sales and marketing within the FMCG Industry. Experienced as an Area Sales Supervisor and in Marketing Roles, I excel in data analysis and sales and marketing strategy development.
Agustus 2023
Institut Pertanian Bogor
S1 • Teknik Industri • IPK 3.74
September 2024 - Agustus 2025
Internship-PPN-Pemasaran Pusat & Niaga-Kota Jakarta Pusat-2024
PT Pertamina Patra Niaga • Magang
Januari 2024 - Juni 2024
Commercialization Sales Management Trainee
PT Pinus Merah Abadi (Nabati Group) • Full Time
- Analyzed national sales and operation data to develop action plans for driving sales growth in GT and MT Channels
- Arranged sales strategies by conducting market research and competitor analysis
- Assigned as Assistant Regional Business Manager for the Modern Trade Channel, responsible for analyzing and reporting sales data
- Conducted Area Visit to Madiun, East Java. Observed directly to identify findings in sales performances and operational processes with SOP. Developed data-driven solutions based on findings for area improvements. Awarded as the 3rd Best Presentation for area visit project
- Conducted Area Visit to Banjarmasin, South Kalimantan. Assigned as Area Sales Supervisor, leading a team of 36 sales representatives to achieve sales targets. Daily evaluated performance and provided training to enhance sales team productivity. Developed and implemented sales strategies, resulting in increased sales performance by 29% in 1 month
Februari 2023 - Juli 2023
Project Manager of Capstone Project, Healthy Powder Drink Product Design
PT Liza Herbal International • Project Base
- Led the end-to-end new product development cycle for a new healthy powder drink product, from concept to market launch, ensuring customer satisfaction
- Analyzed data to identify consumer preferences and trends, ensuring product alignment with market needs
- Developed formulation, packaging, and industrial scale production of a healthy powder drink from meniran herbs, resulting in production efficiency with a high yield of 70%
- Initiated, executed, and managed digital marketing strategy on Instagram and Tiktok for @boosterio.id, resulting in gained post engagement rate of 17%
Desember 2022 - Januari 2023
Marketing Intern
PT Kuala Pangan • Magang
- Conceptualized E-Commerce Tokopedia marketing strategy for selling products to grow brand awareness and sales
- Designed 28 catalog products and banner slider homepage for the official store Tokopedia "Atoom Bulan Store"
- Created marketing plan for events. In Chinese New Year 2023 made bundling packages of Super Bihun, Mie Telor Asli Cap Atoom Bulan, and Bumbu Masak Cap Atoom Bulan products, resulting in a 80% increased sales compared to last year
Januari 2022 - November 2022
Deputy Head of Talent and Interest Department
Himpunan Mahasiswa Teknologi Industri (Himalogin) IPB • Organisasi
- Facilitated 13 clubs with over 200 members of Agroindustrial Engineering students to develop talents in arts and sports
- Managed a team of 8 staff members
- Led the conceptualization, planning, and execution of 4 work programs in a year, achieving a 91% performance rate
- Coordinated the music club to create 4 video cover song content on Instagram, resulting in gained post engagement rate of 19%
Maret 2021 - Mei 2021
Head of Sponsorship Division
Hi-Tech IPB • Organisasi
- Led the sponsorship division of 8 staff members in planning and operational processes for the event
- Created strategic sponsorship planning and led the negotiation process with sponsors, resulting in securing sponsorship from 4 companies and gaining over IDR 10 million in funding
Desember 2020 - November 2021
Treasurer of Technopreneur Department
Himpunan Mahasiswa Teknologi Industri (Himalogin) IPB • Organisasi
- Awarded as the best staff of the year at the Department of Technopreneur Himalogin IPB
- Managed budget planning, financial reporting, incoming and outgoing funds
- Created 10+ agrofact educative and creative content on Instagram, resulting in gained post engagement rate of 15%
- Developed an innovative product "Butterfly Pea Flower Kombucha" and successfully generated profit by selling the product
Februari 2022
Good Laboratory Practice
IPB University • 181/IT.3.F6.3/TU/2022