Januari 2025

UNIVERSITAS PADJAJARAN

S1 • Ilmu Komunikasi • IPK 3.71

Mei 2021

SMA NEGERI 8 PEKANBARU

SMA/SMK • Ilmu Pengetahuan Alam (IPA) • Nilai rata-rata: 91.47

Januari 2025 - Januari 2025

PT Telekomunikasi Selular • Magang

- Assisted in coordinating BOD-level activities during Telkomsel's Safari Ramadan, including executive schedule & logistics, documentation, and cross-team coordination to ensure smooth execution of high-level visits.
- Supported the preparation of press releases, General Manager’s talking points, internal newsletters, documented internal and external events involving managerial-level and other corporate communication materials.
- Compiled and analyzed over 250+ media coverage for the Central Sumatera area (Pekanbaru, Padang, Bukittinggi, Batam, and Dumai) for monthly media monitoring report.
- Featured as talent for content on Telkomsel’s Instagram account @telkomselsumatera, with one video reaching 5,000+ views

Januari 2024 - Januari 2024

Asia Pacific International Holdings Ltd (APRIL Group) • Magang

- Managed end-to-end influencer and media collaborations for digital campaigns MUFFEST+ 2024 and Jogja Fashion Week, identifying profiles aligned with brand values & campaign objectives, outreach, contracting, briefing, deliverable tracking, logistics, and payments.
- Monitored and analyzed campaign performance by tracking key metrics (reach, engagement, interaction rate), compiling influencer content assets, and delivering post-campaign reports with strategic recommendations to optimize future executions and audience relevance.
- Achieved significant digital impact for MUFFEST+ 2024 and boosting brand exposure, generating 90,000 total views from media partners and 41.23 interactions per 1K impressions on influencer content within 2 days.
- Handled administrative coordination of media partnerships for Pacu Jalur 2024, managing end-to-end media handling including media selection, outreach, negotiation, contracting, briefing, and publication monitoring.
- Conducted over 100 media monitoring using Meltwater and assessed 15 media portals for media mapping using SimilarWeb.
- Contributed to internal communication efforts by writing a feature article and developing content for the company’s magazine.
- Participated in 2 company visits and covered 5 internal and external corporate events, handling event documentation & reporting.

Januari 2023 - Januari 2024

Komunitas Riau Padjadjaran - Padjadjaran Roadshow To School 2023 • Organisasi

- Led the planning and execution of a school roadshow across 23 schools in Riau Province, resulting in 550–600 student registrations for tryouts.
- Supervised work processes across divisions, ensured cross-functional coordination, resolved on-site issues, and contributed to post-project evaluations.
- Conceptualized, planned, and executed events while analyzing overall funding flows and managing a project budget of over IDR 50 million, including expense tracking and financial reporting.
- Built and maintained external stakeholder relationships, securing sponsorships from Edulab, Ruang Guru, BULOG, and 212 Mart
- Moderated a campus roadshow with over 150 participants, facilitating engaging and informative sessions.

Januari 2023 - Januari 2024

PT Paragon Technology and Innovation • Magang

- Collaborated with 11 brand divisions and graphic designers to execute end-to-end processes content creation and copywriting, produced 18 content feeds per month.
- Designed editorial plans and content brief decks for over 100 content pieces in 6 months, aligning with content pillars and providing key message ideas to strengthen overall content strategy and execution.
- Collaborated with retail and brand partners to execute monthly in-store activations and giveaways, handling promotions via Instagram and WhatsApp blasts to drive registrations and boost sales, resulting in a 30% increase in participant engagement.
- Managed buzzers to amplify content exposure and reach per month.
- Built LookLab’s brand persona through interactive Instagram Stories, driving stronger audience connection and consistent engagement.
- Assessed social media impact through 7 monthly digital reports, including content performance analysis, follower insights, channel performance, and and provided qualitative recommendations to optimize future content strategy.
- Enhanced LookLab’s brand image and awareness on Instagram through customer-driven digital marketing initiatives, resulting in a 419% increase in reach, 307% growth in engagement, 89% rise in impressions, and over 1,000 new followers acquired.
- Prepared weekly Minutes of Meeting (MoM), ensuring clear discussion outcomes and actionable follow-ups.

Media

September 2022 - Februari 2023

Komuninitas Riau Padjadjaran - Padjadjaran Roadshow To School 2022 • Organisasi

- Drafted over 50 official school visit request letters to facilitate coordination with target institutions.
- Created Minutes of Meeting (MoM) for each meeting and managed documentation to support internal tracking and follow-ups.
- Designed and compiled event proposals, MoUs, and terms of reference (ToR) to formalize partnerships with external stakeholders.
- Prepared and submitted detailed accountability reports to ensure administrative transparency and compliance.
- Served as Master of Ceremony during the campus roadshow event, successfully engaging an audience of 100+ participants.

Februari 2022 - Januari 2023

Himpunan Mahasiswa Hubungan Masyarakat • Organisasi

- Implemented 8 work programs for the Academic and Professional Department
- Directed Maroon Course 1.0 and Maroon Course 2.0 programs, collaborating with UI/UX Designers and AdvancedPro, attracting 120 participants in relevant courses
- Achieved 100% participant understanding of Graphic Design's role in Public Relations Strategy and the importance of effective communication in organizational management.
- Wrote and published 2 activity report articles on the official website of the Public Relations study program, enhancing visibility with more than 1.100 average views.

Media

Januari 2024

1st Winner on COMMFIESTA 2024

COMMFIESTA 2024 by Himpunan Mahasiswa Ilmu Komunikasi Universitas Andalas • 354/B/HMIK/IKOM/XII/2023

- Conducted fact-finding through primary and secondary research to develop a strong campaign background addressing Gen Z's low financial literacy in Jakarta. Defined key problems such as consumptive behavior and impulsive spending in a cashless society, and identified audience insights through targeted surveys and data analysis.
- Set measurable objectives and goals, crafted compelling key messages like #JagaFinansialMasaDepanIdeal, and established target audience personas (ages 18–35 in DKI Jakarta) to ensure campaign relevance and impact.
- Developed strategic and tactical approaches, including mini-series content on Instagram & TikTok, collaborations with financial influencers and KOLs, and community-driven activations, also set clear KPIs and budget allocations to guide implementation and evaluate campaign effectiveness.

Media

Januari 2023

4th Place on PR Action 2023

PR Action 2023 by Himpunan Mahasiswa Vokasi Hubungan Masyarakat Universitas Indonesia • SERT-36/PDP.004.04.00/2023

- Conducted fact-finding through primary and secondary research to develop a campaign addressing rampant digital book piracy and weak brand perception of original book publishers. Surveyed Gen Z in Jabodetabek and analyzed industry reports to define problems and understand audience insights.
- Set measurable objectives and goals, crafted umbrella messages such as #PilihYangAsli and #LebihDariSekedarBuku, and defined target audience (students aged 15–20) to influence their reading behavior and elevate the image of original publishers.
- Developed strategic and tactical approaches, including social media rebranding, TikTok & Instagram activation, website redesign, and a hybrid Book Fair event. Set clear KPIs and campaign budget to guide execution and evaluate brand image impact across corporate, product, and user dimensions.

Media