Sedang berjalan

Universitas Ciputra

S1 • Manajemen • IPK 3.78

Desember 2024 - Maret 2025

MindSpace • Organisasi

MindSpace is a groundbreaking event held in celebration of World Mental Health Day, aimed at promoting mental well-being and stress management. The event incorporated a Bazaar, Seminar, and Workshop, all centered around the theme of achieving a healthy work-life balance and coping with stress. As the Coordinator of Event Division, I was responsible for the seamless execution of these components, ensuring that each activity was engaging, informative, and enjoyable.

Key Contributions & Achievements:
1.F&B Bazaar Coordination
Successfully Organized 26 F&B Vendors: Managed vendor recruitment and aligned them with the mental health theme of the event.
Logistics & Layout: Designed the layout for the Bazaar to ensure optimal flow and engagement.
Vendor Relations: Negotiated and managed vendor partnerships, including MOUs and operational agreements.
High Traffic: Attracted 1,000+ visitors daily, creating an interactive and vibrant atmosphere.

September 2024 - Desember 2024

Ruang Guru • Magang

-Developed and launched Study Buddy, a social learning platform integrating study groups, live discussions, daily challenges, and gamification.
-Led end-to-end product development, handling UI/UX design, market research, product strategy, and marketing execution independently.
-Designed and prototyped UI/UX for multiple projects, including Study Buddy and Rumah Kita, ensuring intuitive user experiences and seamless navigation.
-Conducted user research (10+ interviews & surveys) to validate product-market fit and refine features based on real user needs.
-Designed a strategic product roadmap, prioritizing core features and implementing A/B testing for continuous optimization.
-Implemented a Go-To-Market strategy, leveraging organic growth, social media traction, and strategic partnerships.
-Utilized data analytics to track user engagement, optimize key product features, and drive product improvements.
-Aligned Study Buddy’s mission with UN SDGs:
1.SDG 3 (Good Health & Well-being) → Reduced academic stress with balanced study approaches.
2.SDG 4 (Quality Education) → Enhanced access to peer-based learning and knowledge-sharing.
3.SDG 10 (Reduced Inequalities) → Created an inclusive learning environment for diverse students.
-Strengthened expertise in product lifecycle management, stakeholder collaboration, market research, and data-driven decision-making

Juli 2024 - September 2024

Ormawa Fest • Organisasi

Ormawa Fest is an annual event organized by the Student Council at Universitas Ciputra Surabaya. It serves as a platform for Student Unions, Student Activity Units (UKM), and clubs to promote their organizations to new students, encouraging engagement and fostering connections.

As the Coordinator of the Event Division for Ormawa Fest 2024, I was responsible for the entire conceptualization and execution of the event. My role included leading the development of event themes, taglines, and detailed plans for the two-day festival, ensuring it was engaging and informative for all attendees.

Key Contributions & Achievements:
-Conceptualized the Entire Event: From brainstorming to execution, I developed the full event concept, ensuring it aligned with the overarching goals of Ormawa Fest. I created a cohesive experience that highlighted student organizations, offered interactive activities, and facilitated networking opportunities.
-Coordinated Competitions: Organized various competitions, including the Best Mentee Vlog and Best Tenant Ormawa Fest, encouraging student participation and promoting friendly competition among organizations.
-Led Event Team & Member Coordination: Managed and guided the event team, ensuring effective collaboration and timely task completion across all divisions.
-Designed Event Layout & Decor: Led the design of the event’s layout and decor, ensuring a vibrant and welcoming atmosphere while optimizing flow and accessibility for attendees.

Januari 2024 - Januari 2024

Wuffy Space • Magang

-Led event conceptualization & execution, designing and delivering high-impact workshops, education, product launches, and community engagement activities.
-Managed on-site event operations, ensuring seamless registration, setup, execution, and breakdown for optimal participant experience.
-Developed monthly event themes to enhance engagement, including Career Aspirations Month, Nature & Sustainability Month, and Creativity & Innovation Month.
-Designed venue decorations & interactive activities, aligning aesthetics with each event theme to create an immersive experience.
-Assisted educators in classroom activities, bridging event themes with educational engagement to reinforce learning outcomes.
-Conducted in-depth market research to identify audience demographics, preferences, and behavioral trends for data-driven event strategies.
- Produced 5+ engaging recap Reels showcasing event highlights, class activities, and participant interactions, driving increased engagement and brand awareness.

Oktober 2023 - Desember 2023

Drivendreams • Magang

-Managed and optimized LinkedIn presence, developing strategic content to enhance employer branding, audience engagement, and professional visibility.
-Developed and executed 20+ content strategy, creating engaging Stories, Posts, and Reels based on data-driven content planning and performance analytics.
-Spearheaded digital marketing efforts, leveraging insights from content performance metrics to refine storytelling and audience targeting.
-Promoted and amplified Drivendreams’ talk shows, implementing targeted marketing campaigns to increase event reach, engagement, and attendance.
-Cultivated an online community of 50,000+ members, fostering brand loyalty and increasing interaction across Telegram, Instagram, WhatsApp, and direct consumer channels.

September 2023 - November 2023

Cosmic Montessori School • Magang

Project Supervisor
Project Supervisor
Cosmic Montessori School · InternshipCosmic Montessori School · Internship
Sep 2023 - Nov 2023 · 3 mosSep 2023 to Nov 2023 · 3 mos
Jakarta, Indonesia · RemoteJakarta, Indonesia · Remote
-Led and managed 13 divisions across two large-scale projects—Cosmic Montessori School (institutional operations) and Cosmic Montessori Institute (educational foundation).
-Oversaw multi-project execution, ensuring seamless coordination, structured workflows, and efficient resource allocation.
-Directed cross-functional team collaboration, driving alignment between divisions and maintaining smooth project implementation.
-Established performance tracking and documentation systems, enabling data-driven decision-making and continuous process improvements.
-Developed and executed strategic roadmaps, optimizing project timelines, task delegation, and stakeholder engagement.
-Identified and mitigated operational risks, ensuring successful project delivery while maintaining high-quality standards.

September 2023 - Maret 2024

Rektor Cup • Organisasi

Key Achievements & Contributions
-Leading "Crimsons" – Universitas Ciputra’s First-Ever Escape Room
I led the creation and execution of "Crimsons," the university’s first large-scale escape room experience. From ideation to execution, I coordinated with set designers, game developers, and logistics teams to deliver an immersive experience. The event garnered media attention, with Jawa Pos highlighting its uniqueness and student engagement.
-Coordinating Sports Competitions (CABOR Sport)
I managed the sports division for Rektor Cup, overseeing Badminton (Men’s & Women’s Doubles), Table Tennis, Futsal, 5v5 Men’s Basketball, and 3v3 Women’s Basketball. I was responsible for event structuring, scheduling, and ensuring fair play. I worked with the Universitas Ciputra Basketball Club and professional referees to uphold high standards in the competitions.
-Organizing E-Sports Competitions (CABOR E-Sport)
I led the PUBG and Mobile Legends tournaments, the two most popular e-sports games among students. From event structuring to execution, I ensured a competitive and engaging atmosphere. Partnering with external gaming professionals, I elevated the production quality and overall experience.
-Hosting the Entrepreneurial Talk Show with Steven Wongso
I organized an exclusive talk show featuring Steven Wongso, an entrepreneur and influencer in the entertainment industry. I handled speaker coordination, venue setup, marketing

Juni 2023 - Juni 2024

Universitas Ciputra Debate Competition • Organisasi

Key Contributions & Achievements:
-Led the UCDC 2024 International Debate: Successfully organized and executed the UCDC 2024 International competition, attracting 40+ international participants from prestigious highschool and universities around the globe. Successfully organized the UCDC 2024 National competition, engaging 100+ participants from universities across Indonesia.
-Team Leadership & Management: Directed and managed a committee of over 100 members, fostering effective collaboration across different subcommittees. I ensured smooth event operations, from participant registration to competition day, highlighting strong team leadership and coordination skills.
-Global Partnerships & Collaborations: Worked with debate communities globally, the Student Affairs Department, Networking & Partnership Department, and Rektorat Universitas Ciputra to build strategic partnerships. My team and I also secured international media partnerships to ensure global coverage and promotion of the event.
-Marketing & Global Promotion: Developed comprehensive marketing strategies tailored to attract international participants. Leveraged social media platforms, digital ads, and global media partners to increase visibility and engagement, ensuring the event reached a wider international audience.
-Facilitated Webinar UCDC 2024: Organized and facilitated the Webinar UCDC 2024, engaging over 150+ participants from across the world.

Maret 2023 - Mei 2023

Universitas Ciputra Internship Expo • Organisasi

As the Coordinator of the Marketing Division, I was responsible for designing and executing comprehensive marketing strategies to attract participants to the seminar, talkshow, and expo. My role involved identifying the right target audience, crafting engaging marketing messages, and ensuring the effective promotion of the event to students from Universitas Ciputra as well as other universities across Indonesia.

-Developed a Comprehensive Marketing Plan:
Designed and executed a detailed marketing strategy to attract participants, utilizing a mix of social media, email campaigns, on-campus promotions, and daily outreach to a contact list of 1000+. This ensured consistent engagement and broad visibility across various student groups.
-Contributed to UC Career Expo Website Development:
Collaborated in the development of a user-friendly, visually engaging website, which served as the central hub for event information and internship registrations. The website played a crucial role in streamlining the user experience for both students and employers.
-Increased Student Engagement:
Focused on targeting early-year students to highlight the benefits of attending the expo for career exploration, networking, and internship opportunities. This strategy led to higher engagement from a broader range of students.

Maret 2023 - Mei 2023

W-Care • Organisasi

W-Care
W-Care
Coordinator of Marketing and Fundraising Division · Mar 2023 - May 2023Coordinator of Marketing and Fundraising Division · Mar 2023 - May 2023
Universitas Ciputra Surabaya logo
Associated with Universitas Ciputra Surabaya
Associated with Universitas Ciputra Surabaya
W-Care is a major initiative under the School of Entrepreneur (SEH) at Universitas Ciputra, in collaboration with Satgas PPKS and Mata Kuliah Umum (MKU). This program is dedicated to raising awareness about anti-bullying and sexual harassment, culminating in a large-scale seminar attended by 500+ students from various faculties. Through a comprehensive marketing strategy, W-Care successfully increased awareness and participation, ensuring the message reached a broad audience.

As the Coordinator of Marketing and Fundraising Division, I spearheaded the promotional efforts, driving outstanding results:

-Successfully produced and executed 50+ content pieces, including posts, reels, and stories, significantly enhancing audience engagement.
-Achieved over 50K+ organic engagements, exceeding the initial target and creating an active, highly interactive community.
-Established official partnerships with the Student Council and Marketing & Admissions Universitas Ciputra, expanding the event’s reach and credibility.
-Led a high-impact fundraising campaign, securing essential financial resources that contributed to the success of the event.

Januari 2023 - Januari 2025

Sweet Craze • Project Base

-Founded & scaled SweetCraze into a recognized snack brand with 2,000+ products sold, including Crispy Nyam, Snack’n Bar, Christmas Cookies, and Summer Ice Cream.
-Expanded B2B partnerships with 10+ institutions & businesses, successfully securing long-term contracts with Vita School Surabaya, Sekolah Kristen Gloria, KOPTE, Sekolah Citra Berkat, Surabaya Cambridge School, and more.
-Forged strategic collaborations with 2+ brands, developing new product innovations & exclusive product bundling to expand market reach.
-Dominated the social media landscape, strategizing and executing 200+ high-performing content (Feeds, Reels, Stories)—positioning SweetCraze as a powerful digital-first brand.
-Pioneered SweetCraze’s product innovation & brand identity, launching SweetCraze Merchandise (Sticker Pack) as a personal design project, and co-developing Sweetie the Bunny, SweetCraze’s official mascot, in collaboration with VCD students from Universitas Ciputra.
-Spearheaded influencer marketing initiatives, engaging multiple KOLs & micro-influencers to amplify brand awareness and boost product credibility.
-Built and led a high-performing executive team, overseeing CMO, CFO, COO, and CPO, ensuring strategic business growth through regular leadership meetings and operational reviews.
-Showcased products at major bazaars: Universitas Ciputra Surabaya, Pakuwon Mall Surabaya, and Ciputra World Surabaya.

Januari 2023 - Januari 2024

Universitas Ciputra Debate Society • Organisasi

Financial & Organizational Management
-Established a transparent financial system, ensuring accountability in fund allocation.
-Managed budget planning and financial reports, optimizing the club’s resource utilization.

Project
-Vice President of UCDC (Universitas Ciputra Debate Competition): Led one of the biggest debate tournaments, collaborating with the Student Affairs Department, and engaging both national and international participants.
- Coordinator of Next Level Internship Program:Led the creation and management of the Internship Unit for Ciputra University Debate Society, overseeing program design, branding, and execution over a three-month period. Managed four interns across English Debate, Indonesian Debate, Public Relations, and Human Resources departments, coordinating weekly meetings and onboarding activities. The program significantly supported the society’s growth and provided new students with practical experience in student organization operations.
- Organizer UCDS-ADS Unair Comparative Study: Strengthened inter-university relations through a knowledge-sharing program with Airlangga Debate Society (ADS Unair).
- Ormawa Fest Representative: Promoting UCDS and engaging with potential new members.

Branding & Digital Engagement
-Revamped UCDS’s social media presence, improving audience engagement and digital outreach.
-Designed professional marketing materials, including posters, event banners, and digital assets.

September 2022 - September 2023

Universitas Ciputra Surabaya • Pekerja Lepas

-Developed and executed a strategic social media roadmap, increasing student engagement and strengthening Universitas Ciputra’s digital presence.
-Drove audience engagement through 100+ Instagram Stories, curating content on campus life, flagship programs, and student achievements.
-Produced and edited 15+ high-impact Instagram Reels, increasing reach and fostering a stronger connection between students and the university.
-Hosted and moderated two high-engagement Instagram Live sessions, attracting prospective and current students by facilitating discussions with industry professionals and student alumni:
1. IISMA (Indonesian International Student Mobility Awards): Led a session exploring study abroad experiences, application processes, benefits, and exclusive insights from IISMA awardees.
2. Faculty of Communication Science (FIKOM) UC: Engaged students in an interactive discussion on career prospects, curriculum insights, and industry expectations.
-Optimized content strategy based on performance analytics, leveraging insights from audience engagement data to refine messaging and posting schedules.
-Collaborated with cross-functional teams, including faculty members and student organizations, to align marketing initiatives with university branding objectives.

September 2019 - September 2019

PT Bank Negara Indonesia (Persero) Tbk • Pekerja Lepas

The Indonesia Festival in Seoul, South Korea, held by the Indonesian Embassy in Seoul, was a remarkable event that brought together the best of Indonesia's Micro, Small, and Medium Enterprises (MSMEs) to showcase their products to the Korean market and Indonesian expatriates. The event, which took place from September 20-22, 2019, offered a platform for entrepreneurs to introduce a variety of products, from handmade accessories and wooden crafts to traditional foods and snacks, fostering cultural exchange and promoting Indonesian businesses abroad.

As a Brand Representative during this event, I was responsible for representing a prominent local snack company. My duties included managing product displays, engaging with potential buyers, and facilitating communication between the brand and the event’s visitors. I was also involved in logistical coordination to ensure the smooth execution of the event and the proper presentation of the brand’s offerings.

Key Achievements & Contributions:
-Represented the brand effectively, engaging with both Indonesian expatriates and the Korean audience to enhance product visibility.
-Contributed to the brand’s international recognition by networking with key partners and distributors.
Ensured a strong, professional brand presence by managing product presentations and ensuring high-quality customer interactions.
-Supported the sustainability initiative of the event by ensuring the use of eco-friendly packaging and materials.

Mei 2025

Certified Entrepreneur “Jenjang 5 Kewirausahaan Industri”

BNSP • M7410.2421.5.0004265.2025

Agustus 2024

Speaker of Pra LDK at Orientation Week 2024

Universitas Ciputra Surabaya • 058/UC-PKKMB/VII/2024

Had the opportunity to be a facilitator speaker at Universitas Ciputra's Orientation Week 2024 during the Pre-Basic Leadership Training (Pra-LDK) session. It was an amazing experience to contribute to the event and help guide new students in developing their leadership skills.

April 2023

Champion of Video Campaign Project

Civics Course, Universitas Ciputra Surabaya • -

Won 1st place in an internal campaign competition among classmates for a Civics course project. Designed and produced a behavior-change campaign video promoting the use of public transportation (Wira-Wiri) in Surabaya, structured using the Hook–Problem–Solution–CTA method, aligning with SDG 11: Sustainable Cities and Communities.

Februari 2023

2nd Runner Up of Widya Mandala Debate Competition

Widya Mandala Debate Competition • -

The Widya Mandala Debate Competition 2023, organized by Widya Mandala University, showcases the art of debate in Bahasa Indonesia and employs the British Parliamentary debate format. The theme of the competition revolves around "Equality in Diversity" within the context of Sustainable Development Goals (SDGs).

Januari 2023

Runner Up of Best Category Innovation (Digital Technology & Finance)

Business Inspiring & Communication Course, Universitas Ciputra • -

Recognizing the marketing struggles faced by many businesses, we've developed a solution: a digital platform offering a vast pool of social media influencers. Businesses can easily find and book the perfect influencer for their brand, while also benefiting from educational forums and inspirational success stories from fellow entrepreneurs. This is just one piece of our comprehensive suite of 7 marketing solutions. From in-depth market analysis ("Amar - Analyze Your Market") to professional sales support, our offerings cater to all aspects of a business's marketing needs, empowering them to overcome marketing hurdles and achieve sustainable growth.

Januari 2023

Champion of International Business Case

Fakultas Ekonomi Universitas Darussalam Gontor • -

The International Business Case competition hosted by Darussalam Gontor University's Faculty of Economics in 2023 served as a platform for aspiring young talents to showcase their strategic acumen and problem-solving skills in the realm of global business.

Desember 2021

Delegate for China Country for Model United Nations

GM Model United Nations • -

At the Global Millennial MUN, I had the incredible opportunity to represent China on the UNEP Council. It was an eye-opening experience! Beforehand, I spent weeks researching China's environmental policies and challenges. From air pollution to climate change, understanding China's stance was crucial. I even had the chance to share China's experiences with other delegates and learn from their approaches.