Curriculum Vitae
Herda Wibowo
Portfolio
I am a graduate of Communication Studies at Atma Jaya Yogyakarta University with a GPA of 3.60. I have a passion and skills in content production and strategic planning. I also have internship experience as a Public Relations at Shipper.
Mei 2024
Universitas Atma Jaya Yogyakarta
S1 • Ilmu Komunikasi • IPK 3.60
September 2024 - Agustus 2025
INTERNSHIP HOLDING 2024 - Fungsi Corporate Culture & Business Partner (Culture & Change Management)
PT Pertamina (Persero) • Magang
September 2023 - Desember 2023
Media Planner & Cameraman
Luminous Agency • Pekerja Lepas
● Developed and managed content production schedules, ensuring all phases from pre-production to post-production met Omah Petroek's requirements and deadlines
● Collaborated with creative teams to produce high-quality content tailored to the client's brand
guidelines and target audience.
● Oversaw the production process, coordinating with videographers, editors, and other stakeholders to ensure seamless execution and timely delivery of content
● Monitored and analyzed traffic metrics for Omah Petroek's Instagram and TikTok accounts, using
data-driven insights to optimize content performance and engagement
● Evaluated the effectiveness of produced content, adjusting strategies and campaigns to enhance
reach and interaction, ultimately driving higher engagement rates for the client
Februari 2023 - Juni 2023
Public Relations Intern
PT Shippindo Teknologi Logistik (Shipper) • Magang
● Assisted in drafting press releases, media alerts, and other PR materials to promote company initiatives.
● Coordinated media outreach efforts, including building media lists and pitching stories.
● Supported the organization and execution of events, press conferences, and product launches.
● Monitored media coverage and compiled press clippings to track the effectiveness of PR campaigns.
● Contributed to the planning and execution of Corporate Social Responsibility (CSR) programs, including community outreach and sustainability initiatives.
November 2021 - Februari 2022
Marketing Communication
Perhimpunan Pers Mahasiswa Indonesia • Organisasi
● Led fundraising efforts for the Indonesian Press Student Association's National Working
Conference (Mukernas) in February 2022, successfully securing Rp. 5,250,000 from corporate
sponsors and merchandise sales.
● Developed and executed marketing communication strategies to engage potential sponsors and
promote event-related merchandise, resulting in significant financial support and increased visibility
for the conference.
Juli 2021 - November 2023
Photographer
Lembaga Pers Mahasiswa Teras • Organisasi
● Produced news content and coverage of trending issues in society
Juli 2021 - Agustus 2021
Student Ambassador & Deputy Coordinator
SejutaCita Indonesia • Organisasi
● Provided information to social media users about the new student and Indonesian student
festival (FMBPI) event organized by SejutaCita.
● Coordinated student ambassadors in carrying out their duties at the new student and
Indonesian student festival (FMBPI) event.
Maret 2021 - Maret 2021
Digital Campaigner
Paragon Technology and Innovation Indonesia • Project Base
● Utilized Instagram and Facebook to market and promote the Paragon Innovation Summit 2.0, targeting and engaging active social media users to increase event attendance and participation.
● Provided comprehensive reviews and analysis of event activities, offering insights to enhance future campaigns and engagement strategies.
Januari 2021 - Maret 2024
Social Media Influencer
Partipost Indonesia • Pekerja Lepas
● Produced photo and video content according to brand briefs
● Promoted products and events from various brands to persuade active Instagram users to meet
marketing needs
● Provided reviews of products from brands collaborating with KOL Partipost
Maret 2024
Digital Marketing
Badan Nasional Sertifikasi Profesi • 78422 2431 2 0201551 2024
● Learn about increasing the number of online retail customers
● Learn about empowering social media to attract retail customers
● Learn about performing digital marketing activities for retail business
● Learn about compiling organizational marketing elements
● Learn about using social media and online applications
● Learn about optimizing social media management and digital application plan
Media
April 2023
Panduan Lengkap Menjadi Pembicara Profesional
Udemy • UC-f9fd52b8-2cc4-46b5-949a-c27c84af17c9
Learn about how to become a professional speaker
Media
Februari 2021
Fundamentals of Digital Marketing
Google Digital Garage • YAL YXF MKD
● Learn about take a business online through website creation, search engine optimization (SEO) and through social media marketing
● Learn about make it easy for people to find a business on the web
● Learn about how to reach more people locally or on mobile
● Learn about how to reach more customers with advertising
● Learn about track and measure web traffic
● Learn about sell product or services online
Media
