Passionate about driving impactful marketing and public relations strategies to enhance brand visibility and engagement. With a foundation in marketing and PR gained through internships and active involvement in AIESEC, I excel in crafting compelling campaigns, optimizing brand positioning, and fostering community engagement. Skilled in market research, strategic planning, and cross-functional collaboration, I thrive in dynamic environments where creativity meets strategic execution. Let's connect to explore how my skills in activation, campaign management, and brand development can contribute to achieving your organization's marketing objectives.
Juli 2024
Universitas Sumatera Utara
S1 • Accounting • IPK 3.77
Januari 2024 - Januari 2024
Sustainable Tourism Intern
Yayasan Ekosistem Lestari • Magang
● Indonesia's representative for Australian students interning in the country.
● Produced 2 comprehensive reports to elevate Aras Napal as a tourism destination.
● Analyzed the existing pricing structures with targeted market expectations.
● Developed 3 promotional campaigns across various platforms.
● Created a detailed map of 5 distribution channels target domestic and international markets
Agustus 2023 - Desember 2023
Area Marketing Intern
Nutrifood • Magang
● Contributed to achieving 92.85% in the marketing strategy for the NutriSari brand in Medan.
● Managed vouchering activities at 6 merchants with a voucher redemption rate of 51.67%.
● Enhanced the 35 designs of various marketing materials, including flyers, posters, certificates and banners.
● Led the company visit for students with NPS 9/10.
● Documented the World Diabetes Days Medan and managed to Google Drive.
Agustus 2023 - Januari 2024
Research Analyst
AIESEC in Indonesia • Organisasi
● Reported directly to Head of Marketing and Head of Public Relations AIESEC in Indonesia 2023.
● Initiated 10 consultation meetings with Local Committees (LC) of AIESEC in Indonesia.
● Organized brand survey by distributing questionnaires to 26 Local Committees (LC) of AIESEC in Indonesia.
● Launched 100% of brand survey guidelines and brand survey report on time.
● Acquired 920 respondents within 10 days.
● Contributed 100% to brand audit by AIESEC Global towards survey report.
Februari 2023 - Juni 2023
Branch Banking Operation
PT Bank Syariah Indonesia Tbk • Magang
● Organized promotional booths at 4 key events, boosting brand visibility and customer engagement.
● Managed registration for 10 new clients, enhancing customer acquisition.
● Conducted BI-Checking for 65% of credit assessments, supporting informed decision-making.
● Inputted loan data with precision, ensuring regulatory compliance and seamless customer experience.
Februari 2023 - Januari 2024
Brand Information and Management
AIESEC in USU • Magang
● Led a staff member that was recognized as Best Staff.
● Developed 100% brand guidelines for utilization of brand assets.
● Supervised brand positioning by designing 65 contents for organizational branding.
● Filtered 721 of social media and publication contents.
● Launched 4 External Newsletters about organization conditions to partners and stakeholders.
● Launched 3 membership campaigns as organizational branding.
● Conducted 3 market research that acquired 645 respondents.