Tentang MAGENTA

Kementerian BUMN bersinergi dengan seluruh BUMN di Indonesia untuk dapat memberikan kesempatan magang bagi mahasiswa dan fresh graduate baik lulusan dalam negeri maupun luar negeri.

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Seleksi dan Penerimaan

Cara Melihat Status Pendaftaran
Curriculum Vitae

Mustika Elisiana Shofiah

Mustika Elisiana Shofiah

Kota Malang
Terakhir login 4 bulan yang lalu

Portfolio
Media Social

A Management undergraduate specializing in Marketing with expertise in social media strategy, content planning, and audience engagement. Strong communication skills, creativity, and adaptability drive a focus on brand growth. Aspiring to build a career as a Social Media Specialist, contributing innovative ideas and impactful campaigns.

Sedang berjalan
Universitas Brawijaya

S1 Management IPK 3.7

Maret 2025 - Agustus 2025
Digital Sales Intern
Verified intern of Logo Magenta

PT Berdikari Magang


Oktober 2024 - Sekarang
Head of Tiktok/Reels Specialist

Tutor Academy Part Time

Tutormy is an innovative platform designed to support guidance in academics, careers, and skill development. This platform aims to create an ecosystem that empowers young people, especially university students, to explore their full potential. My responsibility include :

• Led and managed a team of content creators, strategists, and analysts to create and execute engaging TikTok and Instagram Reels content.
• Monitored performance metrics, analyzed audience engagement, and adjusted strategies to maximize reach and visibility.
• Increased the company’s customers by over 2k and achieved up to 46.2k views on individual videos.


Media
Head of Tiktok/Reels Specialist

Mei 2024 - Juli 2024
Student Leader - Community Service Program, Department of Management, FEB UB

Departement of Management FEB UB Project Base

Community service under the Department of Management FEB UB is a program aimed at making a positive contribution to society through various activities such as training, counseling, and community development, with a focus on enhancing social and economic well-being. My responsibilities include:

• Led an initiative to empower MSMEs in Klangonan Village, Gresik, by providing training on using the SIAPIK application for financial reporting, benefiting over 30 MSME owners.
• Planned and organized seminars, prepared materials, and coordinated with speakers and local authorities to ensure the programs success


April 2024 - Juni 2024
Committee International Conference

Faculty of Economic and business Universitas Brawijaya Project Base

The International Conference, organized by the Faculty of Economics and Business at Universitas Brawijaya, focused on the theme, The Rise of Digital and Creative Economy. The event featured three competition categories Business Plan, Essay, and Poster. And included keynote speeches by Mrs. Mariama Trawally Sawo (Financial Accountant, University of Gambia) and Dr. Kilala Tilaar (CEO, Martha Tilaar Group), my responsibilities include :

• Ensured the smooth execution of an international conference attended by over 500 participants.
• Coordinated with speakers, guests, and participants to ensure the event met international standards.
• Contributed to organizing a meaningful platform for discussions on digital economy and creative economy.


Media
Committee International Conference

Maret 2024 - Desember 2024
Internal Supervisory Unit

BEM FEB UB Organisasi

As part of the Internal Audit Unit in the Student Executive Board of the Faculty of Economics and Business at Universitas Brawijaya, I played a critical role in ensuring effective organizational performance and operational accountability. My responsibilities included:

• Assessed and monitored the performance of the Creative Economy Department, achieving an average of 129% KPI target completion within one term.
• Evaluated and supervised a team of 23 human resources, resulting in an average KPI score of 4 out of 5 across the term.
• Delivered human resource evaluation results for the Creative Economy Department in the form of a performance report over a 7- month period


Media
Internal Supervisory Unit

Mei 2023 - Oktober 2023
Assistant Coordinator – Event Division International Scholarship Expo

BEM FEB UB Organisasi

As the Assistant Coordinator for the Event Division of the International Scholarship Expo 2023, I was responsible for organizing and managing the overall event concept. My responsibilities included:
• Designed and managed event concepts, including coordinating the team to create event rundowns and conducting research on technical requirements.
• Supervised the events execution, ensuring smooth operations by collaborating with various stakeholders.


Media
Assistant Coordinator – Event Division International Scholarship Expo

Mei 2023 - September 2023
Assistant Coordinator – Public Relations Division Training Organization II

BEM FEB UB Organisasi

Training Organization 2 is a recruitment and training program designed to prepare and develop new intern staff members for BEM FEB UB.
• Managed communication and publication strategies, successfully attracting over 200 applicants to join the recruitment and training program for BEM FEB UB.
• Led the creation of promotional content and strategic recruitment plans to increase participant engagement


Media
Assistant Coordinator – Public Relations Division Training Organization II

Maret 2023 - Desember 2023
Permanent Staff of Advocacy and Student Welfare Division

BEM FEB UB Organisasi

As a permanent staff member in the Student Welfare Division, I continuously contribute to various student welfare initiatives, focusing on supporting students through essential information, services, and financial assistance. My responsibilities include:

• Supported undergraduate students during the re-registration period across 6 sessions.
• Successfully held the DEBU Scholarship Program with funds collected IDR 11,251,119 for 5 scholarship recipients.
• Provided around 60 informational updates to students on academic, financial, and student affairs.


Media
Permanent Staff of Advocacy and Student Welfare Division

Oktober 2022 - November 2022
Marketing Staff International Scholarship Expo

BEM FEB UB Organisasi

Introduce national and international scholarship programs to students. The 2022 edition showcased 22 scholarship programs and featured inspiring speakers such as Farhan Aziz (LPDP Scholarship Recipient 2021) and Nadira Afifah (LPDP Scholarship Recipient 2019).

Responsibilities as a Member of the Marketing Division:
• Conducted fundraising efforts by selling products targeted at Universitas Brawijaya students.
• Collaborated with the team to achieve the fundraising target, which significantly contributed to the overall success of the event.


Media
Marketing Staff International Scholarship Expo

September 2022 - Desember 2022
Intern Staff of Advocacy and Student Welfare Division

BEM FEB UB Organisasi

As an intern in the Student Welfare Division of BEM FEB UB, I contributed to various programs aimed at enhancing student well-being and engagement within the faculty. My key responsibilities and achievements included:
• Awarding scholarships to 4 deserving undergraduate students in need.
• Delivering over 20 informational sessions to students on academic, financial, and student affairs.
• Assisting in the verification process for financial assistance for all returning undergraduate students during the re-registration period.
• Providing approximately 60 informational updates to students regarding academic, financial, and student affairs.


Media
Intern Staff of Advocacy and Student Welfare Division
Oktober 2024
Google Ads Apps Certifications

Google Digital Academy (Skillshop) 117489602

This certification validates my expertise in creating, managing, and optimizing Google Ads campaigns focused on mobile apps. It demonstrates my ability to promote app installations and engagement effectively, optimize campaign performance, and use data-driven strategies to achieve marketing objectives. Earning this certification reflects my proficiency in utilizing Google Ads tools and techniques to deliver impactful results in the dynamic field of mobile app marketing.


Media
Google Ads Apps Certifications

Oktober 2024
AI-Powered Shopping ads Certification

Google Digital Academy (Skillshop) 117331270

This certification demonstrates my proficiency in utilizing AI-powered tools and strategies to optimize Shopping Ads campaigns. I have developed expertise in using machine learning to personalize ads, target the right audience, and improve campaign performance. This certification equips me with the knowledge to harness AI technologies for better product visibility, conversion optimization, and overall e-commerce success.


Media
AI-Powered Shopping ads Certification

Januari 2024
Advertising Specialist With Qualification Social Media Marketing

Badan Nasional Sertifikasi Profesi (BNSP) 73100 2431 0004605 2023

This certification validates my expertise in the field of advertising, with a specific focus on social media marketing. It demonstrates my ability to develop and implement effective marketing strategies, manage campaigns across various social media platforms, and measure performance to ensure successful outcomes


Media
Advertising Specialist With Qualification Social Media Marketing
Maret 2023
Finalist PKM PM 1

Program Kretivitas Mahasiswa Universitas Brawijaya -

Together with my teammates, Nabila and Rama, we proudly became finalists in this competition by proposing a community service program titled, pelatihan Dasar Kepemimpinan untuk Karang Taruna Desa Pangkah Wetan. The program aimed to enhance the potential of local youth by focusing on leadership development, inspired by the unique socio-economic conditions of the targeted area. This experience not only sharpened our skills in proposal writing and program planning but also deepened our understanding of impactful community service.


Media
Finalist PKM PM 1
Hard Skills:
Desain Grafis
Pemasaran Digital
Microsoft Office (Word, Excel)
Analisis media sosial

Soft Skills:
Adaptif
Problem-solving
Kepemimpinan
Manajemen waktu
Komitmen
Disiplin
Komunikasi efektif
Kreatifitas
Kerjasama Tim