Curriculum Vitae
Deara Anisa Permatasari
A final-year Management student specialising in Marketing Management at Universitas Pembangunan Nasional "Veteran" Jakarta, reliable and agile in a fast-paced environment, highly motivated, and quick to learn new things.
Sedang berjalan
Universitas Pembangunan Nasional Veteran Jakarta
S1 • Manajemen • IPK 3.81
Februari 2025 - Juli 2025
DCI-EBO0203 Marketing Management
PT Telekomunikasi Indonesia (Persero) Tbk • Magang
Agustus 2024 - Desember 2024
Brand & Product Marketing
Arya Noble • Magang
- Developed 50+ campaign and video briefs for e-commerce (Shopee, Tokopedia, and Lazada) for ERHA Store, Naturally Speaking by ERHA, and Hairoic by ERHA, boosting 30%-40% engagement.
- Created 30+ CPAS Beta Meta Ads for social media (Naturally Speaking & Hairoic by ERHA), and 10+ campaigns for Naturally Speaking X SASA at JakartaXBeauty and Car Free Day, boosting 50% growth in viewers and engagement.
- Conducted competitor analysis for 100+ products, driving strategic innovations for Naturally Speaking and Hairoic by ERHA's 2025 Annual Business Plan through PESTEL analysis and JakartaXBeauty projects.
- Partnered with 10+ vendors, improving quality standards and enhancing partnership efficiency.
Januari 2024 - Januari 2024
B2B Campaign Management Specialist
PT Telekomunikasi Selular • Magang
- Successfully selected from 32k+ applicants (Magang Kampus Merdeka by Kemendikbud) as one of 32 mentees in Planning & Transformation Directorate and as the only one intern at Strategic Marketing & Campaign Management Division.
- Analyzed 50+ B2B campaign insights, executed 30+ Telkomsel Enterprise umbrella campaigns for social media and landing pages, and generated Looker Studio reports (Meta, Google Ads, Instagram, Demand Gen, LinkedIn).
- Monitored 100+ media publishers, researched 1000+ SEM Campaign #PastiAdaSolusi, and finalized SEO articles for publication on media platforms.
- Led the development of strategic marketing campaigns in media briefing outlines, tender brief discussions, pitching sessions, and final decision meetings with agencies (OMD, Allheart, IDEAS, Dentsu, etc.).
Media
November 2023 - Desember 2024
Director of Public Relation
Kelompok Studi Pasar Modal FEB UPNVJ • Organisasi
- Worked directly with KSPM 7.0 Board of Directors and led a 6-person Public Relations team, created and executed a strategic PR work program.
- Successfully gained 20 mio+ in Sponsorships for KSPM FEB UPNVJ events (Amaterasun, Bank Mandiri, Mandiri Sekuritas, MNC Sekuritas, PELNI, CFA Society Indonesia, Simpan Asset Management, Kemendikbud, Karier.mu and others).
- Achieved 100+ Media Partnerships (CSA Institue, CSA Awards, Talenthub, Event Tik, Events Ina, and others) and 10+ Company Partnerships (PT Elang Mahkota Teknologi Tbk, PT Vidio Dot Com, PT Tap Kapital Indonesia, KPMG, LSPPM, and others).
- Managed KSPM FEB UPNVJ's social media (Instagram, LinkedIn, Gmail, TikTok), handled copywriting, and developed 110+ capital markets content, achieved 11k+ reach in 30 days, 11k+ views, 60k+ engagements, and hosted KSPM Talks live with 300+ views.
Desember 2022 - November 2023
Staff of Public Relation
Kelompok Studi Pasar Modal FEB UPNVJ • Organisasi
-Successfully achieved the top performance department and received a nomination for the best staff during the first term.
-Conducted research and collaborated with 30+ media partners, and established partnerships with renowned institutions (CSA Institute, Cuandemik, SejutaCita, PT Mitra Adiperkasa Tbk, and others).
Achieved 70% growth in @kspm.upnvj Instagram followers, increased account reach by 10k+ in 30 days, and managed KSPM
-UPNVJ's social media (LinkedIn, Gmail, Instagram, TikTok), including copywriting and content creation.
-Attended delegations at multiple events that collaborated with KSPM UPNVJ.
November 2024
Digital Marketing
Badan Nasional Sertifikasi Profesi (BNSP) • 784222431202028872024