Curriculum Vitae
Yusila Husni Fadhilah
Have a strong foundation in marketing and strategic communication, supported by a bachelor's degree in Communication and Community Development from IPB University with cum laude honors. Additionally, have one year of experience as a content marketer and social media marketer at Dakara Bisnis Institute, as well as experience as a Content Creator at Zillenial Care and Public Relations intern at PT Wijaya Karya Bangunan Gedung Tbk. Known for excellent communication skills, strong negotiation abilities, expertise in content editing, and a good understanding of social media and education development.
September 2024
Institut Pertanian Bogor
S1 • Komunikasi dan Pengembangan Masyarakat • IPK 3.54
Januari 2024 - Maret 2024
Public Relations Intern
PT Wijaya Karya Bangunan Gedung Tbk • Magang
• Analyzed content performance for the Wegelapak and Mango Ki Ojay Village CSR programs, resulting in strategic insights that contributed to growth of 100+ social media followers
• Collaborated with 10+ local MSMEs spanning multiple key industrial sectors (like agribusiness, infrastructure, logistics), boosted brand visibility for over 10 local MSMEs
• Executed the 'How to be an Attractive MC' PR training, leveraging advanced communication techniques to achieve an estimated 30% improvement in work efficiency and productivity
• Modified PowerPoint presentations by incorporating more engaging visuals and concise information, leading to a 25% improvement in presentation quality and information retention
• Brainstormed with CSR team and helped craft compelling narratives used in marketing materials, resulting in a 40% increase in audience engagement
Media
Februari 2022 - Agustus 2022
Social Media Marketer
Dakara Bisnis Institute • Pekerja Lepas
• Developed and implemented 15+ educational content pieces, including infographics for Instagram, resulting in a 45% increase in student engagement and inquiries
• Curated and managed social media content highlighting campus activities, resulting in a 30% growth in Instagram followers
• Analyzed educational content trends and implemented a data-driven strategy for Instagram and Tiktok, generating a 50% increase in post reach
• Consolidated audience engagement strategies by actively interacting with followers and responding to comments and messages, resulting in a 35% increase in Instagram engagement rates
Media
Januari 2022 - Desember 2022
Treasurer of Business and Partnership Division
Al Hurriyyah Care • Organisasi
• Prepared and organized over 50 financial memos using meticulous data validation methods, achieving 100% accuracy and improving operational efficiency by 20%
• Generated and proposed 50+ creative event ideas by analyzing audience preferences and trends, successfully increasing participation in both online and offline activities by 30% within the division
• Coordinated with external and internal stakeholders to validate financial data through regular audits, resulting in a 25% reduction in discrepancies and ensuring compliance with organizational policies
Media
Januari 2022 - Januari 2022
Content Creator
Zillenial Care • Organisasi
• Reported on weekly program performance and conducted SWOT analyses to refine content strategies, resulting in a 30% improvement in overall campaign effectiveness on Instagram and TikTok
• Produced and drafted 10 videos per week for TikTok and Instagram Reels, focusing on mental health issues
• Boosted social media engagement through strategic content planning and a consistent posting schedule
Media
Desember 2020 - Desember 2021
Staff of Media
Al Hurriyyah Care • Organisasi
• Created over 15 engaging religious content pieces by analyzing audience preferences, increasing social media engagement rates by 40% within one year
• Optimized social media content through strategic scheduling, enhancing visibility and achieving a 90% success rate in content reach and interaction
• Consistently updated platforms with trending and relevant religious topics, resulting in a 35% growth in audience following and retention
• Developed and applied media skills through collaborative initiatives, strengthening relationships with internal and external stakeholders by 30% as measured by successful project completions
Oktober 2024
TOEFL
Universal English • 421.9/1899/418.20/2023
Obtained a TOEFL score of 613, certified by Universal English