Curriculum Vitae
Vyrna Nastiti Nur Aulia
Vyrna is a final-year Creative Advertising student at Universitas Indonesia with 2 years of work experience in e-commerce company, fashion industry and digital creative media. She is highly motivated and consistently generates innovative ideas. Vyrna is seeking new challenges to further develop her expertise in marketing communications, branding and commercial sectors. She actively participates in organizations and community events to enhance her knowledge and make a positive impact.
Sedang berjalan
Universitas Indonesia
D4 • Marketing Communication • IPK 3.75
Februari 2025 - Juli 2025
DCI-DBT0211 Marketing
PT Telekomunikasi Indonesia (Persero) Tbk • Magang
Oktober 2024 - Sekarang
Business Owner
Shop At Cierra (Online Shop) • Full Time
- Built and managed an online shop specializing in premium women’s clothing, including cardigans, shirts, and blouses.
- Successfully sold 50+ items, delivering orders nationwide across Indonesia.
- Created and executed engaging social media content strategies (Instagram & Twitter) to - enhance brand awareness and drive sales.
- Processed and packed 15+ orders weekly, maintaining 100% customer satisfaction through fast delivery.
- Independently developed creative ideas and implemented strategies to grow the business.
September 2024 - Desember 2024
Branding & Promotion
PT Vidio Dot Com (EMTEK Group) • Magang
- Support branding & promotion to boost awareness and engagement across Live and Go company, internal account , and client accounts (e.g., HP Indonesia, HyperX).
- Help create 20+ pieces of content monthly (text, images, video) for social media.
- Conduct trend research and competitor analysis for branding opportunities.
- Drive follower growth by 1000+ per month and achieve engagement growth of 20%+ through optimized strategies.-
- Analyze campaign results, prepare performance reports, and recommend improvements.
- Manage social media accounts, plan content calendars, monitor interactions, prepare monthly report for MSIB Batch 7.
Mei 2024 - Agustus 2024
Marketing & Social Media
PT Nuri Gaya Citra (Smartfren & Alibaba Group) • Magang
- Created over 30+ content for @MyNuri_id's social media platforms, including Instagram, TikTok, and Twitter, to showcase the company culture and attract potential user.
- Initiated the idea of video content which resulted in engagement ehancement by more 1500+ followers in 1 month.
- Managed end-to-end content production, including copywriting, ideation, design, content scheduling, acting as talent, and overseeing video shoots, focusing on My Nuri branding.
- Collaborate with creative team to brainstrom and develop innovative marketing concepts.
- Identified and communicated with over 15+ potential Key Opinion Leaders (KOLs) to enhance the company's brand visibility and served as Liaison Officer, managing interactions with 5 KOLs during the My Nuri Grand Launching event.
- Prepared daily reports to track and communicate progress on tasks and objectives to my mentor.
Januari 2023 - Februari 2024
Staff Art & Culture
Himpunan Mahasiswa Periklanan Kreatif • Organisasi
Actively participating in the Creative Advertising Student Association IMPERATIF UI and got Appreciation Score of 93 (2023).
Agustus 2022 - September 2023
Social Media Manager
Kafka The Label • Full Time
- Managed Instagram account for @kafkathelabel and increased followers from 14,000 to 27,000 and achieved 105,577 impressions.
- Developed a strategic plan for followers and engagement growth, including Instagram ads, scheduling, and content planning.
- Collaborated with 10+ Key Opinion Leaders (KOLs) to enhance brand awareness for KAFKA products.
- Created 68 pieces of engaging content for reels, Instagram stories, and feeds, achieving an 8.91% average engagement rate.
- Drove significant sales growth, selling out over 100 pairs of shoes within one month.
Februari 2024
Sertifikat Apresiasi Sebagai Staff Seni Budaya
Himpunan Mahasiswa Periklanan Kreatif • -
Grade 93/100
Media
Januari 2024
Digital Marketing Course
Revou • -
I completed a two-week digital marketing
course with RevoU and learned a lot. From the
basics of digital marketing to SEO, CRM, social
media, content marketing, organic and paid
channels, and creating effective landing pages,
the course covered a wide range of topics in a
way that was easy to understand..
Desember 2024
MSIB Batch 7 Awardee
Kampus Merdeka • -
Selected as one of the interns in the Magang & Studi Independen Bersertifikat (MSIB) - Kampus Merdeka Batch 7, out of 187,255 applicants across Indonesia.
Desember 2023
3rd Place Winner
Tax Art Competition • -
Design Poster Contest Winner