Curriculum Vitae
Vika Anjani
Insightful and data-driven individual with hands-on experience in market research, lead generation, and performance analysis. Proficient<br /> in Excel, STATA, and EViews with a strong background in statistics and econometrics. Experienced in analyzing customer trends and<br /> digital campaigns to support strategic decisions. Eager to deliver data-backed insights to drive market understanding and business<br /> growth.
Sedang berjalan
UNIVERSITAS PADJAJARAN
S1 • Ekonomi Islam • IPK 3.62
Maret 2025 - Sekarang
Business Development Representative
PT Rekadia Solusi Teknologi • Magang
- Conducted in-depth needs assessments for 50+ prospective clients, identifying key business challenges and aligning them with tailored product solutions, which increased solution relevance and supported client retention.
- Implemented data-driven marketing strategies across 3 major channels, resulting in a 25% increase in qualified leads and a 15% improvement in engagement rate within one month.
- Presented tailored product recommendations to 30+ business stakeholders, enhancing their understanding of product value and alignment with operational needs.
- Successfully supported the business decision-making process by securing 20+ user acquisitions, contributing to measurable growth in client base and revenue.
- Always delivered to strict deadlines and received positive feedback from Marketing Director and clients
Agustus 2024 - Desember 2024
Consumer Funding Intern
PT Bank Tabungan Negara (Persero) Tbk • Magang
- Analyzed business performance data and customer trends to generae actionable insights, leading to a 12% improvement in targeted sales strategies and contributing to overall revenue growth
- Processed and verified financial data for payroll of 3000+ employees, reducing data entry errors by 10-15% through standardized reporting and meticulous validation
- Identified 50+ high-value customer prospects and contributed to engagement strategies to support business development initiatives