Curriculum Vitae

TALITHA RACHEL MARCELLIA
Portfolio
A cheerful and passionate communications graduate with a wide range of organizational experience. Skilled in public speaking, creative problem solving, good at teamwork, and currently seeking new opportunities in public relations, creative event programming, social media handling, marketing communications, employee relations, and brand communications.
Januari 2025
Universitas Brawijaya
S1 • Ilmu Komunikasi • IPK 3.79
April 2024 - Juni 2024
Internship Communication Science Jasamarga Metropolitan Tollroad

PT Jasa Marga (Persero) Tbk • Magang
November 2023 - Desember 2023
Coordinator Public Relations
Semarak Carita • Organisasi
• Led 5 members to organize impactful media campaigns, strategically utilizing various communication channels to increased brand visibility and reputation.
• Maintained positive relationships with stakeholders by applied a family approached to 10 stakeholders, included donors, orphanages, and the Semarak Carita committee.
• Successfully managed Semarak Carita's Instagram account by implementing strategic content planning, serving as videographer for event coverage, increasing 1,500 accounts reached and 95 accounts engaged in 30 days.
• Managed volunteer recruitment and registration for 22 participants by developing a streamlined process that ensured a diverse and skilled team, utilized social media campaigns to attract volunteers.
Mei 2023 - September 2023
Coordinator Public Relations
Mahasiswa Membangun 1000 Desa Universitas Brawijaya • Organisasi
• Led 1 member to connect organization and public, and create positive image.
• Consistently cultivated and nurtured positive relationships with key stakeholders such as sub-district officials, village officials, and village communities to foster an atmosphere of mutual trust.
• Successfully increased TikTok engagement by 10,000+ views, utilizing a dynamic content strategy, leveraged trending hashtags and platform algorithms for higher visibility and high video reach.
• Developed socialization activities to educate village officials and youth on the importance of using social media in the era of technological development, created materials, and presented at events.
• Developed Instagram account managed by villages official to share information.
Agustus 2022 - Desember 2022
Staff Content Creative
Communication In Action • Organisasi
• Identified trending topics, relevant hashtags, and popular content to develop strategies that suits the theme and target audience.
• Produced engaged visual material for Instagram and TikTok by creative copywriting and video editing for both platforms.
• Managed Communication In Action's TikTok account to reach 50,000+ views and 200+ engaged accounts within 5 months.
• Analyzed content performance through looking at insights, viewers, likes, and comments to evaluate the effectiveness of content as a promotional medium for devising content strategy aligned with event theme and audience interests.
Mei 2022 - September 2022
Runner
Brawijaya Fashion Week • Organisasi
• Coordinated 50+ attendees by implementing a comprehensive event management strategy by managed the entire event cycle, from conceptualization to execution, ensured attendees arrived on time.
• Created event rundown, carefully curating each segment to evoke a seamless and engaging experience for attendees, ensured that every element contributes to the overall success and enjoyment of the event.
• Guided attendees through the event to ensure they follow the event’s schedule.
• Kept things running smoothly backstage to handled last-minute requests.
September 2021 - April 2023
Staff Operational Division
MiXth Event Organizer • Organisasi
• Was responsible for event planning and execution, managed event details, coordinating with vendors, and ensured seamless execution of every aspect of the event.
• Developed detailed plans for each event, including site selection and equipment needed.
• Structured the event agenda to create a memorable experience for attendees.
• Produced an event that ran on time and according to the set schedule.