Curriculum Vitae
Tahniah Davina Rizkikha
A proactive Digital Marketing student at Padjadjaran University with strong communication skills and expertise in content management, copywriting, SEO, and data analytics. Skilled in optimizing social media campaigns to enhance brand awareness and engagement. Proven track record of improving performance through competitor, platform, and audience analysis. Aspires to excel in marketing, e-commerce, advertising, and media industries.
Sedang berjalan
Universitas Padjadjaran
D4 • Manajemen Pemasaran Digital • IPK 3.69
Februari 2025 - Juli 2025
DCI-DBT0212 Marketing
PT Telekomunikasi Indonesia (Persero) Tbk • Magang
Desember 2024 - Februari 2025
Public Relations Division - Sosial Media Content Analyst
Kanwil Bea Cukai Jawabarat • Magang
1. Developed high-quality video content for social media campaigns, showcasing activities and achievements, including kaleidoscope projects for year-end reviews.
2. Contributed to brand visibility by producing compelling event photography and videography that highlighted organizational achievements.
3. Designed and optimized engaging feed content, aligning visuals with organizational branding and increasing audience engagement.
4. Ensured timely delivery of multimedia projects, maintaining high standards in storytelling and visual communication to elevate public awareness.
Media
Oktober 2024 - Desember 2024
Photografy
Beda Cerita Coffee • Project Base
1. Conducted in-depth marketing analysis to identify target audiences and inform data-driven decisions for effective campaigns.
2. Developed and executed comprehensive photography plans aligned with brand identity and marketing objectives, ensuring cohesive visual storytelling.
3. Managed and coordinated product photography sessions, including still-life setups and talent direction, to highlight key product features and enhance visual appeal.
4. Produced high-quality photo and video content for social media and digital platforms, driving engagement and elevating brand presence.
5. Designed and curated a visually compelling photobook to showcase the product portfolio, reinforcing brand narrative and supporting marketing initiatives.
April 2024 - September 2024
Public Relations Division - Sosial Media Content Project Management
FEB Universitas Padjadjaran • Magang
1. Conducted in-depth trend analysis and developed creative content strategies to align with audience interests and platform best practices.
2. Managed and optimized content calendar for Instagram and TikTok, ensuring timely and impactful posts that resonate with target audiences.
3. Designed, edited, and produced high-quality multimedia content (photos, videos, and text) to engage users and elevate brand presence.
4. Provided comprehensive performance reports, offering actionable insights to refine content strategies and boost engagement.
5. Achieved a 1.38% engagement rate and successfully grew Instagram followers by 3,000 in just 3 months, significantly increasing brand visibility.
Oktober 2023 - Desember 2023
Digital Marketing
Kabaka Wear • Project Base
1. Conducted in-depth target audience analysis and developed comprehensive customer journey and touchpoint strategies to enhance user experience and drive conversions.
2. Planned and executed digital marketing campaigns, including email marketing and content creation, resulting in increased brand visibility and audience engagement.
3. Designed and managed the content strategy for the official KABAKA WEAR website, optimizing user interface and experience to boost online sales and customer retention.
4. Achieved a 1.36% engagement rate over 3 months, with 9 feeds, 3 reels, and 3 story highlights, significantly increasing brand interaction and follower growth.
Juli 2023 - November 2023
Marketing Staff
Padjadjaran Financial Festival 2023 • Organisasi
1. Contributed to event marketing and promotional strategies both online and offline, driving brand awareness and participant engagement through targeted campaigns.
2. Developed comprehensive content plans and managed end-to-end video content production, ensuring high-quality deliverables that aligned with marketing objectives.
3. Monitored and analyzed performance metrics, providing insights to optimize future campaigns and enhance overall content effectiveness.
Juni 2023 - September 2023
Creativ Media Staff
Peta Digma 2024 • Organisasi
1. Developed innovative social media content tailored to platform-specific audiences, driving engagement and brand recognition.
2. Collaborated with the documentation team to streamline production processes, ensuring timely delivery and high-quality content output.
3. Coordinated content scheduling and approvals to align with overall marketing strategies and maximize audience reach.
Oktober 2024
Certificate of Appreciation 6-Month Internship Program
Fakultas Ekonomi dan Bisnis Universitas Padjadjaran • 20564/UN6.B.2/KM.05/2024
for completing The 6-Month Internship Program of Public Relation Division at
Faculty of Economics and Business Universitas Padjadjaran as Social Media Content
Project Management Trainee from April to September 2024.