Curriculum Vitae
Syifa Alifia Zahra
Highly motivated and detail-oriented Communication fresh graduate with international academic exposure in the U.S. and South Korea. Proven track record in marketing, content creation, and project leadership through internships at Telkom Indonesia, entrepreneurial initiatives, and roles in digital marketing and event management. Demonstrates strong copywriting, multimedia production, and strategic communication skills, supported by achievements in student mentoring and organizational leadership.
Mei 2025
Universitas Diponegoro
S1 • Komunikasi • IPK 3.84
Januari 2025 - Mei 2025
Head of Marketing
Beyond Borders Fest 25 • Project Base
• Oversaw marketing activities across four divisions—Sponsorship, Promotion, Media & PR, and Tenant Relations—ensuring cohesive and results-driven execution.
• Secured 3 strategic sponsorships and partnered with over 20 tenants, including international universities and education consultants, expanding the event’s reach.
• Attracted more than 1,300 registrants and increased Instagram profile visits by over 539,000 through targeted digital campaigns and cross-channel promotion.
Media
Januari 2025 - Mei 2025
Account Executive
PKBI Jawa Tengah • Contract Base
• Initiated and negotiated tailored proposals and partnership agreements with sponsors, media partners, and community organizations.
• Surpassed all key performance targets by securing 4 sponsors (200%), 6 partnerships (150%), and 4 press releases (400%) relative to initial goals.
• Designed and executed participant acquisition strategies that significantly increased engagement and drove a 1300% rise in campaign product sales.
Media
Agustus 2024 - Desember 2024
Project Leader
Kisah & Kain of Nusantara • Project Base
• Spearheaded a cultural event from initial concept through full execution, successfully meeting 90% of event objectives and 100% of marketing performance targets.
• Managed the project 32% under budget through efficient resource allocation, vendor negotiations, and cost-cutting without compromising quality.
• Established strategic partnerships with guest speakers, food vendors, and corporate sponsors, significantly enhancing the event’s reputation and community outreach.
• Addressed and resolved logistical challenges, including last-minute venue issues, by implementing practical solutions and leading negotiation efforts.
• Compiled a comprehensive post-event report evaluating impact, stakeholder feedback, and ROI, providing valuable insights for future initiatives.
Media
Juni 2024 - Juni 2025
Digital Marketing Specialist
IISMA Alumni Club • Organisasi
• Led the planning and execution of digital marketing campaigns across Instagram, X, TikTok, and YouTube, enhancing online visibility and alumni engagement.
• Drafted over 20 content briefs and marketing captions, and produced various interactive formats including Q&As, live event coverage, and awareness campaigns.
• Increased social media following by over 5,000 within a year through consistent branding, data-driven content, and collaboration with influencers and KOLs.
Media
Januari 2023 - Januari 2024
Go-to Market Intern
PT Telekomunikasi Indonesia (Persero) Tbk • Magang
• Developed over 10 professionally written product copywriting pieces, published across the company’s official website, email marketing campaigns, and WhatsApp broadcast channels.
• Acted as the key point of communication between internal business units and external stakeholders to ensure the accuracy and consistency of product information.
• Created visually engaging and informative multimedia content for internal communication, contributing to improved employee awareness and alignment.
• Assisted in campaign planning and product positioning efforts to support the company’s go-to-market strategies and customer engagement initiatives.
Media
Maret 2025
Language Exchange Program
Myongji University • MJUOLE 2025 –1- 3 호
2025 Winter Language Exchange Program – 1 on 1 Korean Language Exchange
Media
Oktober 2024
OMNI Brand Certification
Markplus Institute • MI-MICP-11837-X-2024
Learning about:
- UNDERSTANDING BRAND CONCEPT
- BUILDING BRAND EQUITY
- DESIGNING MARKETING PROGRAMS
- MEASURING BRAND PERFORMANCE
Media
September 2023
Indonesian International Student Mobility Awards
Ministry of Education, Culture, Research, and Technology • -
Exchange Student in Fall 2023 at Michigan State University, USA. Relevant coursework: Consumer Behavior, Introduction to Business in Digital Society, Personal Finance, and Introduction
to Cultural Anthropology.