Curriculum Vitae

Syahfira Ayu Shahilla Br. Sembiring
Portfolio
Sebagai pembelajar seumur hidup dengan minat besar di Industri Energi. Dengan rendah hati siap menerima tantangan dan memanfaatkan keunggulan akademik untuk memberikan dampak positif bagi perusahaan dan masyarakat.
Januari 2024
Institut Pertanian Bogor
S1 • Teknik Industri • IPK 3.97
Oktober 2024 - Sekarang
Commercial Marketing & Branding Company Staff
PT PGN LNG Indonesia • Magang
1. Creation of social media post plans/content calendar on platforms such as Instagram, TikTok, Facebook & LinkedIn.
2. Maintain advocacy collaboration with universities, internal parties, and local government officials and relevant ministries.
3. Involved in stakeholder projects and events (EcoRun, Pertamina Goes to Campus, BUMN Goes to Campus, Limited Area, Corporate Social Responsibility, etc.).
4. Co-produce branding/marketing/communications collaterals and content for a variety of purposes campaign-specific or otherwise (e.g: Website articles and Social media content)
5. Contribute to policy advocacy efforts by providing valuable insights and information to help shape favorable policies and regulatory frameworks.
6.Manage the implementation of Oil and Gas programs or projects that are aligned with strategic initiatives.
November 2023 - November 2023
Astra International Participant Leadership Future Leader
Astra International Participant Leadership Future Leader • Project Base
Astra International Participant Leadership Future Leader
Oktober 2023 - Oktober 2023
Delegate Participant in The Leadership Program by Schlumberger
Delegate Participant in The Leadership Program by Schlumberger • Project Base
Delegate Participant in The Leadership Program by Schlumberger
September 2023 - September 2023
The general winner of the Youth Campaign Challenge "Action to Save Earth's Oxygen" by IPB University and Kemdikbudristek
The general winner of the Youth Campaign Challenge "Action to Save Earth's Oxygen" by IPB University and Kemdikbudristek • Project Base
The general winner of the Youth Campaign Challenge "Action to Save Earth's Oxygen" by IPB University and Kemdikbudristek
Agustus 2023 - Desember 2023
Kadence International – Marketing Office Analyst Specialist Intern
Kadence International – Marketing Office Analyst Specialist Intern • Magang
1. Successfully researched product market analysis projects and distributed them to 100+ customers to understand product market problems, create quantitatively and qualitatively created product solutions.
2. Lead the analysis of behavioral data and insights of 100+ customers to understand product problems, direct field work to thoroughly optimize products from 10+ brands and conducted 100+ meetings with clients.
Agustus 2023 - Agustus 2023
Delegation ASEAN Management Business Students Conference Delegate
Delegation ASEAN Management Business Students Conference Delegate • Project Base
Delegation ASEAN Management Business Students Conference Delegate
Juni 2023 - Desember 2023
Summer Course in "The Running of Business in The Future Era" by Harvard University
Summer Course in "The Running of Business in The Future Era" by Harvard University • Project Base
Summer Course in "The Running of Business in The Future Era" by Harvard University
Mei 2023 - Mei 2023
Delegation Monash University Melbourne World Health Summit Regional Meeting delegate
Delegation Monash University Melbourne World Health Summit Regional Meeting delegate • Project Base
Delegation Monash University Melbourne World Health Summit Regional Meeting delegate
Januari 2023 - Juli 2023
Leadership Telkom Indonesia Future Leader and Soft Skills Program
Leadership Telkom Indonesia Future Leader and Soft Skills Program • Project Base
Leadership Telkom Indonesia Future Leader and Soft Skills Program
Januari 2023 - Januari 2023
Volunteering Fully Funded National Volunteer and Speaker “Social Economic Action, Health, Education, and Culture” in Malaysia
Volunteering Fully Funded National Volunteer and Speaker “Social Economic Action, Health, Education, and Culture” in Malaysia • Project Base
Volunteering Fully Funded National Volunteer and Speaker “Social Economic Action, Health, Education, and Culture” in Malaysia
Januari 2023 - Januari 2024
Unilever Indonesia – Marketing Brand Executive Intern
Kalbe Nutritionals – Marketing Brand Executive Intern • Magang
1. Supporting brand marketing tasks, which includes but not limited to: 120+ contents/assets creation, managing creative marketing communication plan to brief agency, KOL campaign activation, producing digital marketing assets, and e- commerce support. [ Brand portfolio: Fitbar, Hydro
Coco, Zee Milk, Morinaga, Entrasol, Diabetasol, Nutrive Benecol and Milna Biscuits, etc.]
2. Achieved a record increase in brand revenue and transaction order performance of (GMV IDR 17++ billion and average daily orders of 1,300+ on E-commerce live streaming) through data-based insights and targeted initiatives.
3. Successfully developed creative marketing aspects and assisting with digital marketing strategies, creative media and e- commerce for the Kalbe Nutritionals business unit, overseeing the food and beverage category. Through targeted digital campaigns, increase online sales of brands.
4. Implement innovative and creative content, thereby increasing social media engagement and brand awareness. Achieved 90% of key performance indicators (KPIs) for management and business targets across 6 divisions in the Bill to Cash Department.
Mei 2022 - Desember 2022
Chief of Information Relationship - Indonesian National BEM Association
Chief of Information Relationship - Indonesian National BEM Association • Organisasi
Chief of Information Relationship - Indonesian National BEM Association
April 2022 - November 2022
PT. Pupuk Indonesia (BUMN) – Digital Marketing & Development Intern
PT. Pupuk Indonesia (BUMN) – Digital Marketing & Development Intern • Magang
1. Achieved increased social media platform traffic by +160%, equivalent to reaching 4.2M+ monthly accounts. Collaborate partnerships for impactful content idea marketing strategies for our 10+ projects.
2. Developed the company's Social Media to a total of 80,000+ organic followers. Lead and manage content trend strategy with 15+ individuals across six teams by analyzing data, 230+ content needs. Successful follower growth of 130%.
Maret 2022 - Oktober 2022
Chief of Event Division - Campus Introduction Period (MPKMB) IPB University
Chief of Event Division - Campus Introduction Period (MPKMB) IPB University • Organisasi
Chief of Event Division - Campus Introduction Period (MPKMB) IPB University
Januari 2022 - Desember 2022
Secretary General of Event Division - BEM KM IPB University
Secretary General of Event Division - BEM KM IPB University • Organisasi
Secretary General of Event Division - BEM KM IPB University
Agustus 2020
Scholarship Awardee Bank Indonesia
Bank Indonesia • -
Scholarship Awardee Bank Indonesia