Curriculum Vitae
Sonia Amelia Ananda
I am highly motivated to develop my soft skills and continuously learn new things in social media, marketing, KOL (Key Opinion Leader) <br /> collaboration, digital marketing, and public relations. I am a quick learner with strong adaptability and possess excellent skills in strategic <br /> communication planning to build a positive brand image, enhance audience engagement, and create effective, targeted campaigns. My <br /> passion for social media has driven me to contribute to various projects and internal initiatives. With a creative yet analytical mindset, I <br /> am able to align communication strategies with both company objectives and market demand
September 2024
Universitas Pancasila
S1 • Ilmu Komunikasi • IPK 3.68
Mei 2025 - Sekarang
Campaign Management Sponsorship
Emtek Digital • Magang
- Coordinated cross-functional teams (sales, operations, and creative) to support end-to-end execution of digital advertising campaigns.
- Created reports and recaps for each brand in both Sports and regular campaigns, covering proof of execution and performance data.
Oktober 2023 - November 2023
Social Media Specialist
Inspirationtees.co • Magang
- Successfully increased account reach by 580%, impressions by 144%, engaged accounts by 159%, and followers by 36% on the @inspirationtees.co Instagram account
- Created content planning for 27 feed posts and 15 Instagram stories for the @inspirationtees.co account
- Created brief content for Key Opinion Leaders (KOLs) in the campaign
- Conduct analysis and reseach on going market trends to create content planning
Oktober 2023 - Desember 2023
Public Relations
Kementerian Pendidikan Kebudayaan Riset & Teknologi • Magang
- Created 18 organic Instagram content plans for feeds and reels on the @Kemendikdasmen account, which received over 225,000 views and more than 2,700 likes
- Edited video content for offline events to be published on the @Kemendikdasmen social media platforms
- Developed engaging captions for Instagram posts on the @Kemendikdasmen account
- Covered news and events related to programs organized by the Ministry of Education, Culture, Research, and Technology
- Analyzed website news and press releases published by the Ministry of Education, Culture, Research, and Technology
Media
Mei 2023 - Agustus 2023
Public Relations
Podcast Stupa 107.8FM • Organisasi
- Provided information, persuaded, and fostered public interest in the events
- Designed event poster and background zoom
- Established effective communication with stakeholders to ensure collaboration
Maret 2023 - Agustus 2023
Telemarketing
Universitas Pancasila • Magang
- Successfully met the daily target of contacting 100 + students from various schools
- Promoted Pancasila University and provided information about its programs and offerings
- Managed and communicated registration information for Pancasila University to prospective students
Juli 2022 - Agustus 2022
Public Relations
Bergerak Untuk Pendidikan Dasar • Organisasi
- Established good communication with stakeholders between the KMUP Senat and the Creative Counseling House in the community
- Provided information, persuaded, and fostered public interest in the events
Mei 2022 - Januari 2023
Anggota Bidang Minat & Bakat
Senat KMUP • Organisasi
- Created a research study on non-academic scholarships at Pancasila University titled 'Is the Non-Academic Scholarship Program at Pancasila University Right on Target?'
- Provided a forum for student interests and talents in both academic and non-academic areas.
- Created video content about academic and non-academic scholarships
- Managed the documentation archives for UKM
- Responsible for preparing the LPJ (Accountability Report) regarding work results for one period in the field of Arts and Sports
Media
November 2024
E-Learning Digital Marketing
MySkill • MS-11/11/2024-7EAbyYqILR5cDEwY3Tq2
Campaign - Marketing - KOL - CRM
Media
Januari 2023
Tempat Belajar
Tempat Belajar • TBJR-FSSMM-231126-021
Social Media Management