Curriculum Vitae

Rifta Selfiana
Media Social
Mahasiswa aktif semester 5 Universitas Diponegoro, jurusan Ekonomi Islam dengan pengalaman profesional kepanitiaan<br /> pada bidang marketing, publikasi dokumentasi, dan sponsorship. Memiliki kemampuan dalam pengaplikasian desain digital,<br /> pengaplikasian yang matang tentang Microsoft Office, kedisiplinan dalam mengerjakan suatu pekerjaan, serta manajemen<br /> waktu yang mahir. Selain itu, memiliki kemampuan interpersonal seperti komunikasi dan kerja sama. Saat ini memiliki<br /> keinginan untuk mengembangkan kemampuan desain grafis dan analisis visual serta analisis pelayanan pelanggan di<br /> industri perbankan.
Sedang berjalan
Universitas Diponegoro
S1 • Ekonomi Islam • IPK 3.63
Agustus 2020
SMA Negeri 1 Pekalongan
SMA/SMK • Ilmu Pengetahuan Sosial • Nilai rata-rata: 88.25
Januari 2025 - Februari 2025
Customer Service Representative at Bank Syariah Indonesia Pekalongan Pemuda
PT Bank Syariah Indonesia Tbk • Magang
Bank Syariah Indonesia (BSI) is one of the world’s top five Islamic banks, formed through the merger of BRI Syariah, Bank Syariah Mandiri, and BNI Syariah. With a strong interest in Islamic finance and service excellence, I aspire to build a long-term career as a full-time employee at BSI.
• Delivered customer service by providing information and product recommendations, ensuring customer satisfaction across daily interactions.
• Achieved 20+ daily activations by promoting and assisting customers with the Byond by BSI mobile app.
• Processed 50+ daily financial transactions, including payments, withdrawals, and deposits, ensuring accuracy and timeliness.
• Maintained and updated USSI reports using Excel for internal operational tracking.
• Handled account data management through EXA BSI, including e-statement input, account maintenance, CMS & EDC checks, and account blocking processes.
Media

April 2024 - Oktober 2024
Marketing of COSMIC
BEM FEB UNDIP • Project Base
COSMIC is a free concert event by SENIORA BEM FEB UNDIP, featuring guest star performances and collaboration with local UMKM to support student-led businesses.
• Developed content concepts for the COSMIC concert and managed uploads on TikTok and Instagram Reels, generating 10,000+ views.
• Wrote engaging captions aligned with the visual content to enhance audience reach and interaction.
Media

April 2024 - Agustus 2024
Event Staff of Economic Young Entrepreneur
BEM FEB UNDIP • Contract Base
Economic Young Entrepreneur is a program that helps students who are still starting a starup in developing their starup business.
• Contributed to event concept development, covering mentoring, coaching, pitching, and awarding sessions.
• Served as Master of Ceremony during the pitching event, ensuring smooth flow and audience engagement.
Media

Januari 2024 - Januari 2024
Sponsorship Staff of Ekonomi Islam Awards
Himpunan Mahasiswa Ekonomi Islam • Organisasi
The Islamic Economics Awards is an appreciation event that recognizes outstanding Islamic economics students and department members across various categories.
Key Responsibilities:
• Identified and approached potential institutions for collaboration in the Ekis Award event.
• Secured partnerships with 5+ institutions, successfully obtaining funding in line with event targets.
Media

Januari 2024 - Januari 2024
Delegate AIESEC Future Leaders Summer Peak 2024
AIESEC In Semarang • Contract Base
Participated in AIESEC Future Leaders (AFL) Summer Peak 2024, a leadership development program for youth aged 18–21, focused on enhancing leadership, soft skills, and hard skills through seminars, workshops, mentoring, and project-based learning.
Key Responsibilities:
• Participated actively in all program components, including Introduction, Bi-Weekly Sessions, ALS Sessions, STA, Debrief, and Graduation of Summer Peak 2024.
• Collaborated in a team to develop a project with a 90% completion rate and meaningful results.
• Contributed to monthly event innovations involving major companies such as Wardah and Emina, organizing interactive activities and fun games to enhance engagement and brand collaboration.
Media

Januari 2024 - Januari 2024
Marketing of Yellow Merch
BEM FEB UNDIP • Project Base
Yellow Merch is a merchandise initiative by EkoBis BEM FEB UNDIP, focusing on selling apparel and accessories to UNDIP students—especially freshmen. Designed to strengthen faculty branding, the project combined creativity, student engagement, and entrepreneurial spirit.
Key Responsibilities:
• Promoted and sold merchandise products (e.g., keychains, clothing) targeting UNDIP students as the primary market.
• Executed sales strategies via Instagram Stories to boost product visibility and drive customer engagement.
Media

Januari 2024 - Januari 2024
Design and Documentation Publication of Kelas Kepenulisan
BEM FEB UNDIP • Contract Base
Kelas Kepenulisan is a writing platform for Diponegoro University students to develop and enhance their writing skills in line with academic standards and guidelines.
• Designed the main promotional poster for KESAN using Canva, optimized for Instagram feeds and stories to maximize engagement.
• Documented all event-day activities involving participants and distinguished speakers, ensuring comprehensive visual coverage and content accuracy.
Media
