Curriculum Vitae

PUJI LESTARI
Juli 2024
UNIVERSITAS PADJAJARAN
S1 • Ilmu Ekonomi • IPK 3.92
Desember 2024 - Desember 2024
Research Assistant
SDGs Center Unpad • Part Time
Assisted my senior researcher in studying the social, economic, and environmental impacts of the development of the broiler chicken processing industry in Ciamis as part of the Feasibility Studies.
Oktober 2024 - Desember 2024
Digital Marketing Officer
Schoters • Magang
1. Analyzing marketing activations of major players in target countries
2. Creating copywriting for landing pages, pricing pages, and promotions (e.g., Big Sale), etc.
3. Conducting a go-to-market (GTM) strategy analysis of competitor companies
4. Compiling a list of 19 content ideas for soft-selling and 16 content ideas for hard-selling on social media
5. Researching marketing strategy ideas for product launches
6. Generating six video ideas for product launches
7. Creating four video ideas and a storyline draft for promotions
8. Developing a scheme, budget, and timeline for the Big Sale campaign
Agustus 2023 - Desember 2023
Market and Business Analyst
PT Len Industri (Persero) • Magang
1. Analyzed data and information using tools such as Python, Excel, and web-based research. Created visualizations of findings for business plan purposes.
2. Developed survey instruments, dashboards, sentiment analysis, and consumer analysis for electric vehicle products.
3. Conducted market analysis (market size, CAGR, key regions, key companies, key applications, and market trends) for five products.
4. Developed business studies and product development strategies for tactical radio.
5. Created business plans for a subsidiary company.
Media
Januari 2022 - Agustus 2023
Statistics Teaching Assistant
Universitas Padjadjaran • Part Time
1. Served as a coordinator with 12 members.
2. Worked as a teaching assistant for 3 semesters for the Statistics for Economics and Business course.
3. Created 6 practicum modules and 1 e-learning video.
4. Taught 8 classes with a total of 320 students over 3 semesters.
5. Coordinated with other course teaching assistant coordinators, lecturers, and academic staff.
Media

September 2024
Business to Business Sales (B2B)
Myskill • -
Topic:
1. Sales Fundamental
2. Sales Prospecting and Outreach
3. Qualifying Leads
4. Sales Tools and Pitching
5. Client Engagement
Media
Desember 2022
Data Analytics
Zenius • ZSI-DA-2022-0015
Certificate in Data Analytics by Zenius, 90.90/100
1. Learned several aspects of data analysis, including data science, data visualization with Python, statistics for data science, exploratory data analysis, machine learning use cases, and data product development (dashboard).
2. Created analysis and a dashboard for home credit risk scoring.
3. Developed a movie recommendation system using demographic filtering and content-based filtering methods.
Media
Januari 2024
Wisudawann Terbaik Program Studi Ilmu Ekonomi FEB Unpad
FEB Universitas Padjadjaran • -
Media
