Curriculum Vitae
Nazwa Khaira Shahla
Kreatif dan terorganisir dengan manajemen diri yang baik, saya senang menghadapi tantangan dalam pemecahan masalah. Saya tertarik pada proses kreatif yang berdampak positif, saya unggul dalam menemukan ide-ide kreatif dengan dipertimbangkan matang.
Sedang berjalan
Universitas Telkom
S1 • Ilmu Komunikasi • IPK 3.94
Oktober 2024 - Maret 2025
Marketing - Bandung
PT Telekomunikasi Indonesia (Persero) Tbk • Magang
Februari 2024 - Juni 2024
Marketing Communication – Content Creator
Auto2000 (PT. Astra International Tbk. – Toyota Sales Operation) • Magang
• Produced more than 10+ of content from various interesting and relevant creative ideas including conducting research on
current trends, understanding audience needs by matching company values, and planning the content calendar.
• Managed social media accounts, including planning posts, scheduling content, interacting with followers, and monitoring
post performance.
• Developed a long-term content strategy that is aligned with the company's business and branding objectives.
• Successfully increased the engagement rate on the TikTok account @auto2000official by over 1% in 3 months.
September 2023 - Desember 2023
Head of Divison Social Media Communication
Karasa Bandung (Idea Fest for Bandung City Branding) • Organisasi
• Successfully devised effective strategies to build brand presence and achieve marketing objectives through social media.
• Created and curated engaging and relevant content such as texts, images, and videos, and that match the brand identity
and messaging.
• Produced 30+ high-engagement content pieces, achieving over 2 million views on TikTok and over 1 million views on Instagram.
Mei 2023 - Oktober 2023
Head of Division Public Relations
LKKD BEM FKB 2023 • Organisasi
Strategically managed social media to brand the event, thus attracting the attention of the intended audience and encouraging them to participate.
Ensured that the event reinforces a positive image of the college in the eyes of the public and supports the college's long-term branding strategy.
Developed strategies to handle problems or crises that may occur before, during, or after the event and communicate well to the public and media to minimize negative impacts.
November 2022 - November 2023
Content Planner
Marketing Crew Telkom University • Organisasi
Conducted research to understand current trends, audience needs, and competitor analysis to ensure the content created is relevant and engaging.
Collaborated with a creative team, including writers, designers, and video producers, to produce high-quality content.
Created 10+ content briefs based on content pillars to develop effective Instagram content to market Telkom University to prospective new students.
September 2022 - Oktober 2022
Staff of Public Relations
PMB Permib 2022 • Organisasi
Involved more than 70+ participants in each event, as well as making a positive contribution to the community through
charitable activities at Taman Harapan Muhammadiyah Orphanage.
Contacted and invited new Telkom University Bandung students to participate in orientation activities, namely Jibeh to get to know each other, and Bancakan (Barudak Nimbrung Carita Keluarga Anyar) to build togetherness through various communication channels.
November 2021 - Sekarang
Staff of Marketing
Ikom Channel • Organisasi
Created engaging content for two shows, totaling 10 episodes, and attracted over 40,000+ viewers on TikTok.
Designed 5+ posters for marketing needs on Ikom Channel's social media for each episode that will air.
Served as talent for more than 5+ video contents for marketing campaigns, which resulted in a significant increase in
audience engagement and awareness.