Curriculum Vitae
Natasya Ainun Muhaeni
Portfolio
Undergraduate Communication student at Bandung Islamic University. I am an enthusiastic student with a keen interest in Digital Marketing, Content Creation, and Promotional Events, with a proven track record of success in leading impactful
November 2024
Universitas Islam Bandung
S1 • Ilmu Komunikasi • IPK 3.50
Juli 2023 - Januari 2024
Digital Marketing Startegy and Performance
Telkom Indonesia • Magang
- Create concepts, and content for Leap Telkom Digital's Instagram Feed
- Develop scripts for Instagram Reels and TikTok video content
- Successful 66.241 Accounts Reached, 3.187 Accounts Engaged, and 2% growth in follower base on Instagram in last 90 days
- Monitor industry trends and relevant topics to identify opportunities for real-time engagement
- Produced end-to-end video content creation, podcast, which includes conceptualization, planning, copywriting, for various promotional
campaigns across social media platforms
Juli 2023 - Desember 2023
Marketing
PT Telekomunikasi Indonesia (Persero) Tbk • Magang
Juni 2022 - Juli 2022
Event Staff
Badan Penyelenggara Pemilu Raya Fikom Unisba • Organisasi
- Successfully coordinated 3 candidate debates with over 125 student participants and increased voter turnout by 10% compared to the previous year through well-planned voter awareness campaigns
- Analyzed participant feedback and drafted evaluation reports that contributed to improving event efficiency, achieving an 85% participant satisfaction rate.
- Completed all administrative tasks accurately and on time, ensuring smooth event operations
Juni 2021 - Sekarang
Human Resources Staff
BEM Fikom Unisba • Organisasi
- Coordinated recruited 50 new members in a one year period, with a new member retention rate of 90%
- Implemented a performance evaluation system that boosted member motivation and identified 1 high- performing members for
monthly awards.
- Organized team-building activities that enhanced teamwork and trust among members by 25%.
April 2021 - Desember 2022
Staff
Pers Suara Mahasiswa • Organisasi
- Produced informative and engaging content for the student audience, focusing on campus news, student activities, and current issues
- Participated in the "Ruang Tengah" campaign, which attracted over 200 students at campus area
- Boosted event participation by 25% with more engaging and persuasive promotional materials
Februari 2024
Magenta BUMN
Magang Generasi Bertalenta BUMN (MAGENTA BUMN) • 00326/MAGENTA/FHCI01/2/24
- Assisted in the development and implementation of marketing strategies to enhance brand visibility
- Collaborated with cross-functional teams to analyze competitor activities and market dynamics
- Participated in strategic planning meetings to align marketing efforts with overall business goals
- Executed social media initiatives to engage and expand the online audience