Curriculum Vitae
Nahdhiyah Alimah Yumna
A highly motivated and detail-oriented professional with expertise in Quality Assurance, UI/UX Design, Digital Marketing, and Social Media Management. Experienced in manual testing, SEO, SEM, and executing digital marketing strategies that drive engagement and sales. Skilled in tools such as JIRA, Figma, Adobe Illustrator, Photoshop, Canva, and WordPress. Strong in leadership, communication, and collaboration, with a proven ability to deliver results in dynamic environments.
Januari 2023
Universitas Brawijaya
S1 • Sistem Informasi • IPK 3.79
Januari 2021
Universitas Brawijaya
D3 • Digital Business and E-Commerce • IPK 3.82
Januari 2024 - Januari 2024
Quality Assurance Assisstant Manager Manual Testing Functional (Officer Development Program - ODP)
PT Bank Mandiri (Persero) Tbk • Full Time
Led a squad of 20 members in the Mid-Term NEW KOPRA (website-based) project for manual testing of functional aspects of the admin and user cash management features.
Created 300-500 test cases or test scripts per day for high complexity or end-to-end testing, 500-800 test cases per day for medium complexity, and 800-1200 test cases per day for easy complexity, with strong product knowledge.
Organized the squad to achieve daily targets, executing 15-20 test cases per person per day for high complexity or end-to-end tests, and 25-30 test cases per person per day for medium to easy complexity. With a squad of 20 members, the team consistently completed an average of 500 test cases per day.
Over a 5-month period, developed test cases and organized the squad for testing execution of the Mid-Term KOPRA project on cash management features with agile mathod, with a total of 4,429 UAT test cases and 4,246 Regression UAT test cases. The total number of UAT and Regression UAT test cases amounted to 8,675, excluding additional test cases such as Shakedown, Special Environment, Regression Special Environment, BVT/BETA, Regression BVT/BETA, Smoke Test Production, Production, and Regression Production test cases.
Media
Agustus 2022 - Oktober 2022
UI/UX Designer
IDProgrammer • Magang
Conducted User Experience research with several respondents using the Design Thinking methodology to gather insights for creating UI designs over a period of 2 months.
Used Figma tools to create User Interface designs for a website and application based on existing User Experience research within 1 month, achieving an average score of 76 according to the SUS method, which falls into the "Good" grade B category, indicating that the redesign results exceeded average performance.
Agustus 2021 - Agustus 2023
Social Media Specialist
Freelancer • Part Time
Able to create a one-month content planner for Instagram feed, Instagram stories, and captions in one day.
Proficient in designing using Adobe Illustrator, creating 6-10 Instagram stories and 1-10 Instagram feed slides per day.
Contributed to increasing sales through digital marketing on Instagram, achieving a 100% growth from 2021 to 2022.
Februari 2021 - April 2021
Contenct Writer
Freelancer • Part Time
Able to produce 15-30 articles per day based on keyword research.
Skilled in designing article covers, creating 15-30 designs per day using Adobe Illustrator, Adobe Photoshop, and Canva.
Proficient in keyword research with SEO and SEM best practices, using tools from Google and other relevant platforms.
Januari 2021 - Sekarang
Business Owner
@Jofy.bouquet (Florist & Gift) • Full Time
Provided customer service by arranging flowers and gifts, creating up to 20 pieces per day (independently).
Achieved sales targets for Eid al-Fitr gifts, reaching 100% from 2021 to 2022, 100% from 2022 to 2023, 150% from 2023 to 2024, and 200% from 2024 to 2025.
Created 20-30 pieces of content daily and increased Instagram account engagement by 200% within two weeks by managing content through Instagram Reels, attractive stories, and designing engaging posts for the Instagram feed.
Januari 2021 - Maret 2021
Admin Staff
Summer Photo Studio • Part Time
Managed schedules and coordinating schedules with the team in every role.
Managed business financial income, create reports, and coordinate with business owners.
Serving customers and solving all problems related to customers, and being responsible for customer satisfaction.
Agustus 2020 - Desember 2020
Customer Operation
PT PAYFAZZ TEKNOLOGI NUSANTARA • Magang
Capable of designing 20-30 Instagram feed posts per day.
Able to resolve 200-1000 tickets per day related to complaints on the Google Play Store.
Conducted customer observation research for 3 consecutive days at different locations each day and successfully created a report within 1 day.
Contributed to employee enrichment at the office by delivering weekly presentations on digital marketing topics for 5 consecutive months.
Contributed to discussions and participated in amendments related to Working Instructions, Standard Operating Procedures, and Guidelines.
Maret 2020 - Juni 2020
Digital Marketing
Malika Solusi Bisnis • Magang
Capable of designing content required for the company’s blogspot, producing 10-15 pieces of content per day.
Able to write SEO-friendly articles for the company's blogspot marketing needs, creating 5-10 articles per day.
Proficient in conducting keyword research for SEO purposes, specifically for blogspot marketing and YouTube.
Skilled in creating marketing videos for YouTube, integrating keywords from research into the content.
Agustus 2019 - Agustus 2020
Coordinator - Treasurer Division
Vocal Group Community • Organisasi
Coordinated cash income and managed disbursement for all members of the vocal group and various event needs.
Prepared financial reports on cash income, expenses, and operational costs, and collaborated with teams regarding event costs.
Created and submitted event proposals to the Dean of the Faculty, managing all costs associated with event execution.
Agustus 2018 - Agustus 2019
Coordinatior - Event Division
Corporate Social Responsibility • Organisasi
Coordinated cash income, managed disbursements, and prepared financial reports on income, expenses, and operational costs.
Collaborated with teams on event planning, coordinating required costs and submitting proposals to the Dean of the Faculty.
Managed all costs related to organizing and executing events.
Agustus 2018 - Agustus 2019
Coordinatior - Event Division
Corporate Social Responsibility • Organisasi
Coordinated cash income, managed disbursements, and prepared financial reports on income, expenses, and operational costs.
Collaborated with teams on event planning, coordinating required costs and submitting proposals to the Dean of the Faculty.
Managed all costs related to organizing and executing events.