Curriculum Vitae
Nadifa Anindya Ayuningtyas
I'm a final year Communication Science student at Universitas Airlangga. I've completed my thesis and currently waiting for graduation. During my studies, I focused on public relations, digital marketing, and journalism. I also had the chance to intern as a social media specialist at CNN Indonesia, where I gained hands on experience in managing content and digital strategies. I have strong skills in content writing, social media management, basic design, and planning marketing campaigns.
Sedang berjalan
Universitas Airlangga
S1 • Ilmu Komunikasi • IPK 3.65
Agustus 2025 - Januari 2026
Communication Science Intern
PT Petrokimia Gresik • Magang
Agustus 2024 - Desember 2024
Social Media Specialist
Vibes Radio • Project Base
Involved in managing the social media account @vibesfm96.1 as part of an audio program production course project, responsible for developing content strategies that align with the radio station brand identity, from creating consistent feed design concepts to writing engaging copywriting that matches the brand tone of voice. Managed audience interactions through community management, responded to comments and direct messages, and optimized posting schedules based on social media insights analysis to improve reach and engagement rates.
Media
Agustus 2024 - Desember 2024
Marketing Research & Campaign Analyst
Mom UUNG • Project Base
Developed advertising strategies through market research, KOL analysis, and budget planning. Conducted market research to identify target audiences and analyze competitors. Evaluated KOL based on their reach, engagement rates, and audience fit to select the best influencers for campaigns.
Media
Februari 2024 - Juni 2024
Social Media Specialist
CNN Indonesia • Magang
September 2023 - Desember 2023
Digital Marketing Campaign
Kaluna Living • Project Base
Created and planned a digital marketing campaign for a local home decor brand. Developed the campaign idea “Boobieful in Every Curve” and used the RACE strategy (Reach, Act, Convert, Engage). Handled content planning for Instagram and TikTok, did social media audits, and organized both online and offline events like webinars and workshops. The campaign focused on women empowerment as the brand's main message.
Media
Mei 2023 - Desember 2023
Head of Social Media Specialist
KOMA Club Jurnalistik Himakom UNAIR • Organisasi
Led a creative team to manage and grow KOMA’s presence on Instagram and TikTok. Responsible for planning, creating, and organizing content that aligned with the club’s identity and values. Produced consistent and engaging posts to strengthen the brand image and connect with the target audience. Tasks included developing content ideas, writing captions, designing visuals, and managing the content schedule. The strategy successfully increased followers, improved engagement, and built a stronger online community.
Media
April 2023 - Agustus 2023
Digital Public Relations
Yayasan Dian • Project Base
April 2023 - Mei 2024
Research and Development Staff
LPM Retorika FISIP Universitas Airlangga • Organisasi
Conducting in depth research across various academic and campus related topics, enhancing the quality of content and editorial processes by providing comprehensive data analysis, fact checking, and source verification to maintain publication standards. Writing and producing news articles covering campus events, student activities, and university policies while ensuring accuracy, objectivity, and adherence to journalistic standards.
Januari 2023 - Desember 2023
Communication and Information Staff
UKM Kependudukan Universitas Airlangga • Organisasi
Responsible for managing organizational communication strategies to increase awareness about population and demographic issues. Coordinated various organizational activities and events from planning to execution, including seminars, workshops, and educational campaigns related to population studies. Enhanced organizational visibility through creating informative and educational content, consistently managing social media platforms, and developing communication materials that align with academic values and organizational goals. Responsible for disseminating activity information, maintaining communication with internal and external stakeholders.