Mei 2025

Institut Pertanian Bogor

S1 • Manajemen Bisnis • IPK 3.74

Februari 2025 - Juli 2025

Paragon Technology and Innovation • Magang

● Created 8 monthly CPAS (Collaborative Performance Advertising Solutions) decks for 4 product lines
(Glossicle, Moist Doutine, EyeXpert, and Lip Care), increasing ad attractiveness and platform engagement
through visually compelling creatives.
● Updated 12+ Product Detail Pages (PDP) and Lorikeet assets based on campaign needs by preparing
trend-based briefs and collaborating with agencies and designers to ensure consumer-relevant presentation.
● Conducted trend analysis and compiled 50–100 beauty product insights to support influencer brief creation,
directly contributing to optimized campaign messaging for Glossicle and Moist Doutine.
● Designed 3+ creative decks for photoshoot asset references (e.g., lip swatch visuals), and coordinated
product shipment logistics with model agencies to streamline content production.

September 2024 - Agustus 2025

35 PT PGAS Telekomunikasi Nusantara - Marketing - Marketing Communication

Verified intern of

PT Perusahaan Gas Negara Tbk • Magang

Agustus 2023 - Maret 2024

Co-Founder • Full Time

●Conducted global research for nutmeg-based oils. Designed an end-to-end business model.
● Partnered with Tamansari Village for production, legal setup, and permits.
● Showcased at Trade Expo Indonesia 2023 with 87 positive feedback from 70 interviewees, validating the
market.
● Selected as one out of 20 businesses for the 2024 Be a Digital Exporter Business Matching Program in Singapore.

Juni 2023 - Desember 2023

Ula • Magang

● Conducted competitor analysis, listing 200+ potential partners across Southeast Asia. Effectively led sales
presentations to 5 prospective Indonesian partners, resulting in partnerships secured with 4 enterprises.
Proactively maintained strong relationships with all secured partner.
● Launched 'Ula Cross-border' to assist SMEs in SEA and India in entering the US market, acquiring 12
clients. Promoted services at 3 international expos, resulting in creation of FDA services based on feedback
from 45 potential clients.

Februari 2023 - Juni 2023

Titipan KR • Full Time

● Developed and executed business strategies, including decision-making, planning, and financial data
monitoring with Microsoft Office.
● Implemented indirect sales strategy by partnering with K-Pop community admin, facilitating third-party
partnerships.
● Achieved over 800,000 IDR in profits by selling 15 K-Pop merchandise in 4 months, demonstrating an
empathetic understanding of user preferences.

November 2022 - September 2023

Australia Indonesia Youth Associete • Part Time

● Produced creative Instagram content and managed community engagement activation on AIYA members’
WhatsApp group, doubling followers to 2,200+ and gaining 12 permanent subscribers in 8 months.
● Collaborated with 2 Australian organizations to produce a podcast and 2 webinars with 50+ participants
each, promoting AIYA Jakarta and building awareness.

September 2022 - Februari 2023

Modern Trade Connection Indonesia • Organisasi

● Performed synthesis of 1100 community members' course demands data, conducted Excel Training
Workshop 2023 as the result, and successfully enrolled 400 members. Headed the Student FMCG Bootcamp
2023 with 18 team members. Demonstrated empathy and a user-centric approach in devising a curriculum
for a week-long boot camp program, attracting 500 participants through collaboration with 2 Universities.

Mei 2022 - Mei 2023

Pathseeker IPB • Part Time

● Analyzed campaign data for Kampus Merdeka's IISMA and Magang Merdeka Mentoring Programs.
● Provided monthly reports on campaign effectiveness, showcasing strong data management for targeted
improvements.
● Formed 6 impactful digital media partnerships, created 2 videos and posters, and implemented advanced
digital marketing strategies, engaging 300 participants per program.

September 2021

Digital Marketing Master Boot Camp

Sailendra Insitut • 012DMMBATCH1XII2021

Media