Curriculum Vitae
Nabila Jihan Authalia
A creative marketing management student with high communicative skill and passionate about marketing. Armed with a strategic mindset and a creative quill, I thrive on transforming ideas into impactful strategy. I am dedicated to honing my analytical skills, designer skill, and cultivating a deep understanding of effective management practices, ready to forging a path towards a future where hard work meets strategic.
Mei 2025
Universitas Islam Indonesia
S1 • Manajemen Pemasaran • IPK 3.81
Juni 2025 - Desember 2025
Staf Magang Pemasaran
PT Perkebunan Nusantara I - Head Office • Magang
Februari 2025 - Mei 2025
Corporate Social Responsibility
PT Wijaya Karya (Persero) Tbk • Magang
- Collaborated with the team to turn CSR program ideas into engaging content for WIKA’s official Instagram account @tjslwika, making social impact stories more accessible and appealing to the public
- Delivered all visual assets for CSR initiatives, ensuring alignment with the company’s focus on SDGs (Sustainable Development Goals)
- Assisted in negotiations with partner (UMKM binaan), helping foster mutually beneficial partnerships and expand their growth opportunities in line with SDG goals
- Supported administrative tasks, including correspondence and database management, to ensure smooth operations and proper documentation for all CSR programs
- Developed post-program satisfaction surveys and compiled reports to evaluate the effectiveness of CSR initiatives, helping enhance program impact and future planning
Januari 2024 - Januari 2024
Graphic Design
Indonesia Mengajar • Magang
- Partnered with the campaign and communications team to conceptualize and execute impactful marketing initiatives that aligned with the organization’s mission and values
- Designed a wide range of visual assets—including social media graphics, campaign key visuals, print materials, and digital content—that brought storytelling concepts to life in a cohesive and compelling way
- Played a key role in strengthening brand identity by maintaining consistency across all visual outputs and ensuring alignment with the organization’s tone and message
- Contributed fresh and creative design ideas to enhance audience engagement and improve overall campaign performance
Januari 2024 - Januari 2024
Social Media Marketing
PT Hanjaya Dayari Raya • Magang
- Worked closely with the social media team to gain insights into audience behavior, helping shape content strategies based on engagement patterns and consumer trends
- Led the planning and scheduling of social media content calendars, ensuring posts were optimized for peak engagement times and aligned with overall campaign goals
- Developed comprehensive content briefs that outlined creative direction, messaging tone, and visual guidelines to maintain brand consistency across platforms
- Contributed to the creative copywriting process by crafting compelling captions, clear calls to action, and audience-relevant messaging tailored to each platform
- Authored microblogs and short-form content pieces to enhance storytelling, improve engagement, and build a stronger emotional connection with the target audience
- Participated in end-to-end content production, from coordinating visual assets with design teams to reviewing final outputs for format accuracy and platform consistency
Januari 2023 - Januari 2023
Head of Publication, Documentation, and Decoration
MAGNIFICENT 2023 • Project Base
- Led the development and execution of all organizational marketing strategies and campaign initiatives
- Successfully managed and guided a creative team in delivering full-package, end-to-end marketing campaigns
- Oversaw content creation, visual asset production, and documentation for social media platforms such as Instagram, TikTok, and YouTube
- Created and maintained a monthly content calendar to ensure consistent, timely, and strategic messaging across all channels
Januari 2022 - Januari 2023
Graphic Design
MANIFEST • Project Base
- Developed and implemented the overall visual design strategy for the organization’s marketing campaigns, ensuring a cohesive and impactful brand presence across all channels
- Collaborated closely with the creative team to produce comprehensive campaign assets, including key visuals, motion graphics, social media content, and promotional materials
Januari 2021 - Januari 2024
Head of Marketing and Creativity
Himpunan Mahasiswa Jurusan Manajemen (HMJM FBE UII) • Organisasi
- Led the development and execution of the organization’s overall marketing strategy and campaign initiatives
- Managed a creative team to deliver full-package campaigns across digital platforms
- Oversaw content planning and monthly scheduling for social media channels (Instagram, TikTok, YouTube)
- Rebranded the organization’s visual identity by introducing a fresh color palette, typography, and design system
- Produced engaging visual content and crafted compelling copywriting tailored to each platform
- Documented and visualized key moments to strengthen brand storytelling and audience connection
Januari 2024
SCM600-Business Process in Sales Order Management
EDUGATE • ID 550160837
Sertifikasi SAP SCM600 Business Process and Sales Order Management adalah sertifikasi yang membahas proses manajemen pesanan penjualan dalam SAP. Menggunakan SAP untuk menyatukan dan merampingkan proses pemesanan penjualan. Menerapkan modul Supply Chain Management SAP untuk mengelola operasi logistik dalam sebuah organisasi. Menghasilkan dan mengekspor laporan yang dapat digunakan untuk mendapatkan wawasan berharga tentang operasi perusahaan.
Juli 2023
SAP01-SAP Overview
EDUGATE • ID 550156501
sertifikasi yang mengvalidasi pengetahuan dan kemampuan seseorang dalam menggunakan perangkat lunak berbasis Enterprise Resources Planning (ERP). ERP adalah software yang membantu perusahaan dalam merencanakan dan menjalankan kegiatan operasionalnya secara lebih efisien dan efektif. SAP dapat digunakan untuk menangani berbagai tugas seperti mengontrol penjualan, produksi, manajemen persediaan, dan juga manajemen SDM.