Curriculum Vitae
Muhamad Sukron Mahfud
A Management undergraduate at Universitas Gadjah Mada specializing in Leading Change (Human Resource) and Customer Value Discovery, Creation, and Delivery (Marketing). Passionate about storytelling and creative content creation, Sukron has led impactful projects that enhance brand engagement and excels in crafting innovative solutions through marketing, graphic design, and project management. Currently expanding his expertise in business development and branding, Sukron thrives in collaborative environments, delivering meaningful connections and driving positive change.
Sedang berjalan
Universitas Gadjah Mada
S1 • Manajemen • IPK 3.72
Mei 2022
SMAS TARUNA NUSANTARA
SMA/SMK • Ilmu Pengetahuan Sosial • Nilai rata-rata: 93.1
Maret 2025 - Juni 2025
Magang Biro Operasi Agrinas
PT Agrinas Jaladri Nusantara (Persero) • Magang
November 2024 - Sekarang
Co-Founder | Marketing and Branding Manager
Soakin Cafe • Full Time
• Developed a sustainability- and mental health-focused brand, driving 30% Instagram follower growth pre-launch and fostering customer loyalty.
• Conducted surveys with 150+ respondents to refine offerings for the academic community, boosting engagement and awareness.
• Organized a grand opening campaign, targeting 300+ attendees via social media, partnerships, and on-campus promotions.
April 2024 - Agustus 2024
Sub-Coordinator Facilitator
PPSMB SIMFONI 2024 • Organisasi
• Screened and evaluated 120+ CVs during the facilitator recruitment process, ensuring a comprehensive selection process aligned with organizational goals.
• Coordinated and facilitated 7 training, bonding, and roleplay sessions, enhancing teamwork and leadership skills of 54 facilitators, to effectively support 607 new students in their transition to FEB UGM.
• Designed and conducted 150+ performance evaluations using roleplays to assess readiness and provide actionable feedback for continuous improvement.
• Directed 10+ leadership and group activities (e.g., FGD, BMC, and cultural arts) in 2-days event, fostering collaboration and leadership development among facilitators and participants.
• Implemented conflict resolution strategies, resolving team challenges and maintaining high levels of collaboration.
Januari 2024 - Desember 2024
Partimer Staff of Public Relations Association
Faculty of Economics and Business • Part Time
• Led impactful social media campaigns across Instagram, TikTok, and YouTube, achieving 8.6K+ follower growth (total 43K+), 10K+ average engagement per post, and producing 250+ creative contents with 30K+ average views, strengthening FEB UGM's brand presence.
• Acted as a delegate in 25+ key events, such as Dies Natalis FEB UGM and Global Summer Weeks, while facilitating Open Campus events for 20+ schools, effectively promoting FEB UGM programs and fostering relationships with stakeholders and prospective students.
• Spearheaded public information initiatives, contributing to FEB UGM's recognition as Best Performing PPID (Pejabat Pengelola Informasi dan Dokumentasi) UGM 2024.
Januari 2024 - Desember 2024
Vice Head of Media and Information Department
BEM FEB UGM • Organisasi
• Directed campaigns across 6 platforms, achieving 2M+ reach, 1.2M+ views, and growing Instagram followers by 1.6K to 13.9K+ (highest since 2014).
• Led 14 staff in executing 250+ creative campaigns across 7 programs, collaborating with 11 bureaus/departments to enhance engagement.
• Designed "School of Medinfo" and "Media Enhancement" workshops for 380+ participants, boosting digital strategy skills and external branding impact.
• Earned recognition as Runner-Up in Bureau/Department of the Year (BDOTY).
November 2024
1st Place Business Model Canvas Competition
Universitas Bengkulu • -
Achieved 1st place in the Business Model Canvas (BMC) competition hosted by Universitas Bengkulu, competing against 100+ participants, showcasing Sukron's expertise in strategic planning, market analysis, and innovative business model development. The business, CornEco, focuses on empowering farmers by transforming corn husk waste into valuable, eco-friendly products. This achievement highlights our dedication to sustainable business practices and his ability to drive impactful solutions in the agricultural sector.
Maret 2024
2nd Place of Business Plan National Conference Entrepreneur (NCE) 2024
Universitas Muhammadiyah Yogyakarta • -
Achieved 2nd place in the Business Plan Competition hosted by Universitas Muhammadiyah Yogyakarta, competing against 40+ participants. This accomplishment served as a platform to showcase Sukron's expertise in strategic planning, comprehensive market analysis, and the development of innovative business strategies. As Chief Marketing Officer at Pasok.IN, Sukron led marketing efforts and contributed to the UI/UX design of the digital platform, which connects farmers directly with consumers, cutting out middlemen and ensuring fair prices for both sides. This achievement underscores his commitment to creating sustainable and impactful solutions in the agricultural sector, blending marketing strategies with user-centered design to drive growth.
Februari 2024
1st Place of Business Model Canvas Competition
Universitas 'Aisyiyah Surakarta • -
Achieved 1st place in the Business Model Canvas (BMC) competition hosted by Universitas 'Aisyiyah Surakarta, competing against 45+ participants. This win reflects Sukron's proficiency in strategic planning, market analysis, and crafting innovative business models that drive tangible results. The product, EC E-Consulting Platform, leverages a freemium model to provide innovative consulting services that empower students to accelerate the growth and potential of MSMEs in Indonesia. By bridging the gap between education and entrepreneurship, EC is set to revolutionize how small businesses thrive in a competitive market.