Curriculum Vitae

Mia Ayu Yulianti Hasanah
Portfolio
Aspire to work in marketing in the banking, beauty industry, FMCG, technology, and telecommunication industry. I'm mastering knowledge about branding marketing, content marketing, marketing strategy, social media marketing, and business communication
Januari 2024
UNIVERSITAS PADJAJARAN
S1 • Business Administration • IPK 3.89
April 2024 - September 2024
General Support

PT Telekomunikasi Indonesia (Persero) Tbk • Magang
Juli 2023 - Desember 2023
Commercial and Partnership Intern
Govtech Procurement by Telkom Indonesia • Magang
1. Successfully contributed to the development and execution of 4000+ Micro, Small and Medium Enterprises (MSMEs) and 50+ Association and community partnership initiatives during the internship and assisted in administrative tasks related to partnership management, such as scheduling meetings, preparing presentations, and organizing documents.
2. Acquire a deep understanding of partnership development, market research, and the various facets of business development. Also assist in identifying and reaching potential partners, including drafting partnership proposals and communications.
3. Conduct research to identify potential partners and commercial opportunities in the market and also analyze industry trends and competitors to inform partnership strategies.
4. Collaborate with marketing campaigns related to partnerships, including creating content, coordinating events, and managing promotional activities.
Juli 2023 - Desember 2023
General

PT Telekomunikasi Indonesia (Persero) Tbk • Magang
Maret 2022 - November 2022
Deputy Head of Public Relations
INTERNASIONAL BUSINESS SOLUTION COMPETITION (IBSC UNPAD) • Organisasi
1. Led a team consisting of 4 people and created manpower planning for the team according to the abilities and interests of each individual
2. Design branding strategy with 25 campus ambassadors throughout Indonesia
3. Cooperate and negotiate regarding fees, the content of the material presented, and all event needs with speakers, judges, and moderators who took part at IBSC 2022
4. Facilitate the exchange of information, documents, and data between the organization and external parties,
such as experts, moderators, judges, and speakers also establish mechanisms for collecting feedback and input
from relevant parties, both internal and external, to improve processes and relationships.
Januari 2022 - Desember 2022
Staff of Marketing Division Branding
HIMABIS FISIP UNPAD • Organisasi
1. Develop a content marketing strategy to engage, and educate the target audience, and promote content through various channels, such as social media, and guest posting to maximize reach and impact.
2. Collaborate with the marketing team to create content that aligns with the overall marketing strategy, and campaign goals. effectively and understand also research the target audience to create content that resonates with their needs and interests.
3. Assist in the development and maintenance of a content calendar, ensuring timely delivery of content for marketing campaigns and staying current with industry trends, SEO best practices, and content marketing techniques to enhance content quality and relevance
Januari 2022 - Desember 2022
Staff of Public Relations
BEM FISIP UNPAD • Organisasi
1. Develop and implement a comprehensive organizational branding strategy aligned with the Student Executive Body, Faculty of Social and Political Sciences Padjadjaran University’s mission, values, and goals.
2. Collaborate with the leadership team to develop a partnership strategy aligned with the organization's
mission, establish and maintain a network of 14 departments and 10+ external partners, and regularly assess their compatibility with the organization's objectives.
3. Build and maintain strong, long-term relationships with partners, fostering a collaborative and mutually
beneficial environment with all stakeholders Student Executive Body, Faculty of Social and Political Sciences,
Padjadjaran University
4. Represent the organization at partnership-related events and conferences and ensure all internal and external communications adhere to the Student Executive Body, Faculty of Social and Political Sciences, Padjadjaran University’s standards
Januari 2022 - Desember 2022
Staff of Public Relations
BEM FISIP UNPAD • Organisasi
1. Develop and implement a comprehensive organizational branding strategy aligned with the Student Executive Body, Faculty of Social and Political Sciences Padjadjaran University’s mission, values, and goals.
2. Collaborate with the leadership team to develop a partnership strategy aligned with the organization's
mission, establish and maintain a network of 14 departments and 10+ external partners, and regularly assess their compatibility with the organization's objectives.
3. Build and maintain strong, long-term relationships with partners, fostering a collaborative and mutually
beneficial environment with all stakeholders Student Executive Body, Faculty of Social and Political Sciences,
Padjadjaran University
4. Represent the organization at partnership-related events and conferences and ensure all internal and external communications adhere to the Student Executive Body, Faculty of Social and Political Sciences, Padjadjaran University’s standards
November 2021 - Desember 2021
Event Spesialist
It Stops Here • Organisasi
1. Founded the first-ever psychological event at Unpad regarding the dangers of toxic relationships to help the
audience avoid toxic relationships with the value of the event and mechanism branding strategy to external parties who need help professionals and how to gain participants
2. Assist in promoting the event to attract attendees including creating marketing materials and utilizing various channels to reach the target audience.
3. Organized and advertised 1 brand Inez Cosmetic network event with 300+ attendees
4. Planning, designing, and managing the way It Stops Here event work Succeed in getting 300+ participants in
Zoom Meetings who took part in the It Stops Here event
November 2021 - Desember 2021
Event Spesialist
It Stops Here • Organisasi
1. Founded the first-ever psychological event at Unpad regarding the dangers of toxic relationships to help the
audience avoid toxic relationships with the value of the event and mechanism branding strategy to external parties who need help professionals and how to gain participants
2. Assist in promoting the event to attract attendees including creating marketing materials and utilizing various channels to reach the target audience.
3. Organized and advertised 1 brand Inez Cosmetic network event with 300+ attendees
4. Planning, designing, and managing the way It Stops Here event work Succeed in getting 300+ participants in
Zoom Meetings who took part in the It Stops Here event