Curriculum Vitae
Marwa Disti
Active 6th-semester student majoring in Digital Media Communication at IPB University Vocational School with expertise in Public Relations, Project Management, and Social Media. Creative as a content planner, copywriter,<br /> broadcaster, and social media
Sedang berjalan
Institut Pertanian Bogor
D4 • Komunikasi Digital & Media • IPK 4.00
September 2024 - Desember 2024
Digital Marketing & Content Creator
Perum Perumnas • Magang
- Led content creation and documentation for visits by the Minister of SOEs (BUMN) and the Minister of Housing, enhancing corporate image.
- Increased Instagram engagement by 45% and followers by 30% in four months using creative strategies with Hootsuite.
- Managed TikTok, Instagram, and Facebook, achieving 35% audience growth with integrated content strategies.
- Generated 20% more land sales leads via targeted Meta Ads and Google Ads campaigns.
Produced 120+ marketing assets, including designs, captions, and scripts, with a 98% on-time delivery rate.
- Boosted website traffic by 30% by redesigning layouts and optimizing UX with Google Analytics.
- Created 15+ promotional videos, increasing average engagement by 25% using Adobe Premiere Pro and Canva.
- Developed a product catalog showcasing property offerings, improving client presentation and sales tools.
Media
Agustus 2024 - September 2024
Marketing Communication & Content Creation -Human Capital Communication Department
Dinas Perhubungan Provinsi Jawa Barat • Magang
- Boosted social media engagement by 20% through traffic safety content, utilizing Hootsuite for efficient scheduling and tracking.
- Developed and distributed over 30 visual and written content pieces for internal communication, driving higher employee engagement.
- Streamlined employee performance analysis using Google Sheets and Excel, enhancing HR communication and reporting efficiency.
- Produced a company profile video (script, voiceover, editing) with Adobe Premiere Pro, increasing brand visibility.
- Compiled daily terminal and post-office activity reports using Google Docs and Excel, improving internal communication workflows.
- Captured and edited 15+ road maintenance videos with Adobe Premiere Pro, amplifying public engagement and awareness.
Media
April 2024 - Juni 2024
Content Creator
PT Len Industri (Persero) • Magang
Januari 2023 - Juni 2023
Marketing Communication
Afeksi • Pekerja Lepas
- Developed and implemented content strategy through Hootsuite, resulting in a 25% increase in Instagram engagement +6 months.
- Directed the creation of 50+ educational posts using Canva, driving a 20% growth in followers through targeted content.
- Optimized hashtag strategy with Hashtagify, boosting post reach by 30% and expanding audience engagement.
- Led influencer collaborations, enhancing brand awareness by 15% and driving customer acquisition through measurable campaigns.
Agustus 2022 - Januari 2023
Content Marketing
Pusat Penelitian Kelapa Sawit (PPKS) • Pekerja Lepas
- Produced and hosted >5 podcast and video episodes, reaching over 1,000 viewers on YouTube.
- Conducted informative interviews with prominent guests, resulting in a 15% increase in audience retention.
- Successfully enhanced brand visibility through the integration of sponsors into the content.