Curriculum Vitae

Maharani Adyaanindita Farrassasadara Niskala

Maharani Adyaanindita Farrassasadara Niskala

Kota Yogyakarta
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Dynamic and ambitious Management graduate with a sharp eye for marketing, sales, and business development. Blending data-driven thinking with creative execution, I thrive in fast-paced environments, crafting campaigns, driving engagement, and turning insights into impact.

Januari 2025
Universitas Jenderal Soedirman

S1 Management IPK 3.85

Maret 2024 - Juni 2024
Retail Marketing Intern

PT PNM Investment Management Magang

Supported the execution of data-driven social media strategies to align with sales objectives and strengthen brand presence.
Facilitated the onboarding of 200+ client investment accounts, contributing to customer acquisition and operational efficiency.
Conducted behavioral analysis on 170+ potential customers to identify repurchase trends and inform market segmentation.
Compiled performance reports using Google Sheets to evaluate content effectiveness and enhance channel engagement strategies


Media
Retail Marketing Intern

Januari 2023 - Desember 2023
Head of Organizational Dev. Department

UKM OR FEB UNSOED Organisasi

Led ECOSION, a multi-team indoor football event with 20+ teams across Central Java, boosting regional engagement and organizational visibility.
Spearheaded two major projects (Oct–Nov 2023) from planning to execution, achieving 100% on-time delivery and high participant satisfaction.
Recognized as “Department of the Month” for exceptional execution and team leadership.


Januari 2022 - Desember 2022
Staff Komisi Pengawasan 1

Dewan Legislatif Mahasiswa Organisasi

Overseeing and reporting the performance of BEM FEB UNSOED in 3 supervisory reports.
Research and development through door-to-door services for FEB students to provide their aspirations; obtain at least 3% of the total students at FEB UNSOED.
Successfully drafting and implementing 2 laws.
Selected as the best staff supervisory Commission 1

Hard Skills:
Market analysis
Data analysis tools (SPSS, R)
Pengembangan Bisnis
Pemasaran Digital
Keterampilan Kepemimpinan
Strategi & Perencanaan Pemasaran
Pengeditan Video
Alat pemasaran digital
Sistem POS
Pemecahan masalah

Soft Skills:
Adaptabilitas
Problem-solving
Analitis
Decision-making
Communication
Kepemimpinan
Manajemen waktu
Kecerdasan emosional