Curriculum Vitae
Lulu Nur Anafiah Salsabila
Lulu Nur Annaftah Salsabilla is a final-year Islamic Business undergraduate at Universitas Indonesia with a strong passion for strategic marketing, brand development, and consumer insight. With proven experience leading 10+ impactful projects in sales, business analysis, and campaign execution, she thrives at the intersection of creativity and strategy. Lulu is driven to build a purpose led marketing career crafting campaigns that spark growth, foster authentic connections, and deliver meaningful value with a long-term goal of becoming a leader in the marketing field
Sedang berjalan
Universitas Indonesia
S1 • Management • IPK 0
Mei 2025 - Sekarang
Executive Secretary and Internal Protocol
Badan Pengelola Keuangan Haji • Magang
- Assisted in managing executive schedules, official correspondences, and documentation for high-level meetings
- Supported the preparation of presentation materials and official reports for internal and external coordination
- Recorded meeting minutes and ensured timely distribution to relevant stakeholders
- Coordinated across departments to ensure smooth execution of executive-level events in accordance with institutional procedures and protocols
Juli 2024 - Agustus 2024
Marketing Department Intern
PT Bank Syariah Indonesia Tbk • Magang
• Conducted marketing calls to customers to promote BSI products and services.
• Participated in the execution of marketing events and promotional activities.
• Performed billing and payment follow-ups through polite and effective telephone communication.
• Managed and updated databases of existing customers and potential clients.
• Engaged directly with customers in the field, especially MSME (Micro, Small, and Medium Enterprises) clients, to introduce BSI's sharia financial products and solutions.
• Assisted the team in maintaining strong customer relationships through communicative promotional efforts.
• Archived and managed customer data, client feedback, and marketing activity reports.
Februari 2024 - Maret 2025
Student Ambassador of FEB UI 2024
FEB UI • Project Base
• Represent FEB UI in various external events, such as education fairs and promotional activities.
• Assist in organizing faculty-level events, including seminars, talk shows, and others.
• Collaborate with the PR Unit to support communication and branding strategies of FEB UI.
• Maintain a professional, friendly, and informative attitude when engaging with external audiences.
• Contribute to content creation for FEB UI’s promotional platforms, such as social media or videos.
• Support the execution of strategic initiatives aimed at enhancing the public image of FEB UI.
• Participate in internal briefings to stay updated on faculty developments and key information.
• Foster a sense of pride, professionalism, and responsibility as a student representative of FEB UI.
April 2025
Agile Scrum Fundamental
Mind Magine • -
Media
Oktober 2024
CITI TRAINING
CITI PROGRAM • 65698493
Media
Desember 2022
UI EPT
LIB FIB UI • 1016/UN2.F7.LBI/PDP.00.07.01/2023
english profeciency test 600/650
Media
Januari 2023
3rd WINNER PKM-K
OIM UI 2023 • 639/S/OIM/PDANK/BEMUI/XII/2023
by creating communal parking application