Curriculum Vitae
Firyal Qisthi Andara
Fresh graduate in Communication Science from Universitas Gadjah Mada, specializing in strategic communication. Possesses hands-on experience in developing communication strategies, crafting engaging content tailored to target audiences, and managing end-to-end execution of social media campaigns on Instagram and TikTok. Proven track record in planning and organizing events, coordinating with internal teams and external partners, and ensuring smooth execution through effective timeline and resource management. Adept at serving as a liaison officer, maintaining clear and professional communication across stakeholders. Highly skilled in preparing structured administrative with attention to detail and accuracy, supporting data-driven evaluation and continuous improvement of communication efforts.
Juli 2024
Universitas Gadjah Mada
S1 • Ilmu Komunikasi • IPK 3.77
Februari 2023 - Juni 2023
Corporate Communications Intern
PT Petrokimia Gresik • Magang
During my internship, I was placed in the Corporate Social Responsibility (CSR) Department, specifically in the Partnership Division. The Partnership Division runs the Funding for Micro and Small Enterprises (PUMK) program and development programs for their fostered partners.
• Maintained regular communication with 40+ fostered and external partners via group chats and private messages to ensure collaboration
• Monitored and extracted insights from 230+ news articles related to Partnership programs to support evaluation
• Created a foreword for the 2022 Partnership Annual Report by drafting and finalizing the introduction based on key achievements and insights, contributing to a compelling and informative report that highlighted the Partnership’s successes
• Developed a presentation regarding the Partnership's performance in 2022 by compiling and
organizing performance data and insights
• Handled administrative documentation and reporting for the PUMK program, ensuring accuracy and timely submission
Media
Agustus 2022 - April 2023
Staff of PRahasta (PR Competition)
Festival Ajisaka UGM • Organisasi
PRahasta is one of the competition divisions of Festival Ajisaka, consisting of two branches: PR Campaign and Risk Management.
• Led the coordination of the Risk Management Competition by developing a clear and structured
selection and final brief to ensure smooth execution through effective communication and team
collaboration
• Liaised with competition jury from APPRI (Asosiasi Perusahaan Public Relations Indonesia) to ensure effective communication and coordination throughout the competition process
• Responded to participants' questions and provided consultations to ensure clarity, enhance
engagement, and facilitate decision-making
• Conducted technical meeting with 8 finalist for the Risk Management and Public Relation Campaign Competition
• Delivered competition briefings during Festival Ajisaka’s socialization session
Media
Februari 2022 - Desember 2022
Event Staff
Kine Komunikasi UGM • Organisasi
Kine is one of the student activity units in the Department of Communication Science at Universitas Gadjah Mada, facilitating students to explore film through discussions and reviews.
• Organized monthly internal meetings for 20+ members to ensure cross-division updates and
engagement
• Organized 3 Kinetik screening events with 100+ total attendees; managed venue setup, curated films, and designed the overall audience experience across formats (theater & classroom)
• Maintained communication with partners or filmmakers to coordinate successful screening events
• Drafted Instagram carousel content briefs and publicized events via social media
Juni 2021 - September 2021
Corrector
Compare UGM • Organisasi
Compare is a welcoming event for new students of the Department of Communication Science UGM.
• Corrected over 20 essays of new students weekly for four weeks, focusing on grammar, punctuation, and adherence to EYD guidelines
• Collaborated with a partner corrector to cross-check and ensure the accuracy of each other's corrections
• Provided detailed and constructive feedback to students, enhancing their writing skills and understanding of language mechanics
Februari 2025
Digital Marketing: Fullstack Intensive Bootcamp
MySkill • MS-13/2/2025-3U9y7goWj8oJEJDP0x0g
Project-based bootcamp with hands-on assignments, including:
• Designing marketing fundamentals using 4C and 4P frameworks to analyze brand positioning and
customer alignment
• Developing a comprehensive brand strategy, covering target audience, brand category, product benefit, support points, emotional appeal, and product features
• Crafting detailed consumer personas linked with their pain points and motivations to guide campaign direction
• Creating a strategic digital marketing framework utilizing the 4C strategy model and digital marketing execution funnel
• Drafted KOL brief outlining tier, platform, content format, and campaign objectives