Curriculum Vitae
Fernanda Muhammad Totti
An undergraduate Management Student at Gadjah Mada University who has a high working spirit, creative, innovative thinking and always willing to study a variety of fields to expand my knowledge and skills. Not only that, through various professional experiences and 50+ economic business competition, I eagerly maintain achievable challenges to continuously sharpen the competence for customer value delivery, business process, and strategic management capacity in order to deliver impactful beneficiary to the society.
Sedang berjalan
Universitas Gadjah Mada
S1 • Management • IPK 3.73
Mei 2021
SMA NEGERI 03
SMA/SMK • Science Education • Nilai rata-rata: 91.8
Februari 2025 - Juli 2025
Business Research Adm
PT Semen Indonesia (Persero) Tbk • Magang
September 2024 - Desember 2024
Project Support
Bulaksumur Consulting • Pekerja Lepas
As a Project Support at Bulaksumur Consulting, I assisted senior staff in facilitating UGM's Melon Hikapel market entry, providing data and analysis that led to securing 2-year contracts with 4 private hospitals in Yogyakarta. I also supported Panti Rapih Yogyakarta Hospital in conducting a satisfaction analysis for patients and visitors, engaging 320 respondents and delivering strategic recommendations to address key needs and challenges.
Juli 2024 - September 2024
Business Development Intern
NowDots • Magang
As a Business Development Intern at NowDots, I conducted in-depth market research that resulted in generating over 200 qualified B2B leads. I successfully initiated and onboarded 2 new clients within 3 months, contributing more than Rp2,500,000 to the company’s revenue. Additionally, I streamlined the sales process by implementing a CRM system, significantly improving lead tracking and follow-up efficiency.
Juni 2024 - Agustus 2024
Banking Supervision Intern
Otoritas Jasa Keuangan • Magang
As a Banking Supervision Intern at Otoritas Jasa Keuangan (OJK), I assisted in evaluating the financial health of over 20 BPRs, identifying 8 key risk factors that led to more targeted supervisory actions. I conducted thorough compliance reviews of various financial and governance reports, ensuring adherence to POJK and SEOJK guidelines. My analysis provided actionable recommendations that directly influenced strategic decisions, enhancing the financial stability and operational efficiency of the BPRs under supervision.
Februari 2024 - Oktober 2024
Digital Products Manager
Skill Up • Organisasi
As a Digital Product Manager at Skill Up, I spearheaded the development and launch of the Skill Up Public Education Program (SUPER), a digital learning initiative designed to address current job market demands. Through in-depth research involving 90+ students across Indonesia, I identified the most relevant skills and course topics to shape the program's direction. Leading a team of six, I oversaw the creation of three high-quality online courses featuring expert mentors in each field. Additionally, I collaborated with Kariermu to host two live webinars, each attracting over 80 participants and earning an average feedback score of 8.5 out of 10, demonstrating the program's impact and relevance.
Januari 2024 - Desember 2024
Vice Head of Keilmuan Department
BEM FEB UGM • Organisasi
As the Vice Head of the Keilmuan Department at BEM FEB UGM, I led a team of 16 staff members, providing strategic guidance for six core programs aimed at enhancing the academic and intellectual growth of FEB UGM students. I designed and implemented work plans that prioritized staff welfare and streamlined collaboration within the department, ensuring smooth program execution.
November 2023 - Februari 2024
Chairman
KPUM UGM 2023 • Organisasi
As Chairman from November 2023 to February 2024, I successfully led a team of 6 commissioners, 6 heads, and 44 staff members to organize and execute student elections. I developed strategic plans that increased participation, resulting in 4 candidates for BEM President, 35 student representative council elements, and 3 student parties. By implementing sustainability-focused strategies, I boosted student engagement, managed over 8,000 votes, and ensured a meaningful and impactful election process.
Juni 2023 - Juli 2023
Business Analyst Intern
Anak Panah Kopi Plus Semarang • Magang
As a Business Analyst Intern at Anak Panah Kopi Plus Semarang, I focused on analyzing customer consumption behavior and visitor patterns to uncover valuable insights. Using this data, I developed efficient and effective marketing strategies tailored to customer preferences.
Juni 2023 - September 2023
Sub-Coordinator of Road Event at Damar Wulan : Emissary Anti-Kekerasan Seksual UGM 2023
Komunitas Yemaya Universitas Gadjah Mada • Contract Base
As Sub-Coordinator of Road Event at Damar Wulan: Emissary Anti-Kekerasan Seksual UGM 2023, I focus on selecting suitable candidates for Anti Sexual Harrasment Brand Ambassadors through a comprehensive evaluation process. This includes multiple stages of assessment, such as interviews, psychotest, and group discussions along with training sessions to equip them with knowledge and skills needed for effective advocacy against sexual harassment.
April 2023 - November 2023
Sub-Coordinator of Public Relations and Liaison Officer
Career Insight 2023 UGM • Contract Base
As the Sub-Coordinator of Public Relations and Liaison Officer from April to November 2023, I led a team of 14 staff members, enhancing their performance and fostering effective community connections. I assigned liaison officers to manage communication and coordination with 6 speakers, 6 moderators, and 12 companies involved in a career fair. Additionally, I directed public relations strategies for a promotional campaign that successfully drew over 2,400 participants, showcasing strong outreach and organizational impact.
Januari 2023 - Juli 2023
Co-Lead Fundraising of GMBCC IDEAS
The Management's Event FEB UGM • Contract Base
As Co-Lead of Fundraising for GMBCC IDEAS, I focus on creating engaging initiatives to support the goal, such as organizing unique pre-event activities like Virtual Blind Date, Kartini Day Poster Competition, and Flower Arrangement, which collectively raised over Rp8,600,000 in just 5 months. I also supervised a team of five fundraising staff and collaborated with the event creative division to conduct impactful programs like UTUL UGM tutoring.
Januari 2023 - November 2023
Steering Committee
EB Awards 2023 FEB UGM • Contract Base
As a Steering Committee at EB Awards 2023, I collaborated closely with academic staff to manage administrative tasks essential for the success of main events. I also coordinated with other C-level executives to ensure alignment with strategic goals and objectives. By overseeing human resource planning, budget management, and operational execution, I achieved over 96% of key performance indicators, driving organizational efficiency and impact.
Januari 2023 - Juni 2023
Director of Event Management
Economic Essay Competition (EEC) 2023 FEB UGM • Contract Base
As the Director of Event Management for the Economic Essay Competition at FEB UGM, I lead the planning and execution of the competition, ensuring a seamless experience for all participants. I developed impactful themes highlighting the digital economy and sustainable development goals, securing the support of 2 sponsors, 20+ media partners, and 5 esteemed judges. With over 95 teams from universities across Indonesia participating, I organized online mentoring sessions and a national competition.
Februari 2023
Product Management: Fullstack Intensive Bootcamp
MySkill • MS-14/2/2023-Fb74zRM273DDE3knmtXe
Media
November 2023
1st Winner - National Fisheries Agrobusiness Business Plan Competition (NFABC) 2023
Himpunan Mahasiswa Sosial Ekonomi Perikanan dan Kelautan Universitas Brawijaya • 07.759/SERTIFIKAT/NFABC/XI/2023
November 2023
1st Runner Up - International Business Competition 2023
Himpunan Mahasiswa Program Studi Manajemen Bisnis Syariah Universitas Islam Negeri Mahmud Yunus BATUSANGKAR • B-165/Un.25/LK.F.IV.9/PP/11/2023
Oktober 2023
1st Winner - Gelaran Kreasi dan Kompetisi Edukasi (Galaksi) 2023 UNY
Keluarga Mahasiswa Magister dan Doktoral Universitas Negeri Yogyakarta • 078/E/GALAKSI/KMMD/UNY/X/2023
Oktober 2023
1st Winner - Seminar and Competition of Animal Science (SCAS) 2023
Himpunan Mahasiswa Nutrisi dan Makanan Ternak (HIMASITER) Institut Pertanian Bogor (IPB) • 013/A.2/SCAS-HIMASITER/Sertifikat/X/2023
September 2023
1st Winner - Seminar and Business Competition (SBC) 2023
Student Entrepreneur Center Fakultas Ilmu Administrasi Universitas Brawijaya • 192/SR.e/SEC-FIA/X/2023
September 2023
1st Runner Up - Industrial Business Plan Competition 2023
Himpunan Mahasiswa Teknik Industri (HMTI) Universitas Diponegoro (UNDIP) • -
Agustus 2023
1st Winner - Business Plan Competition EXPASIGN 2023
Departemen Riset Mars Project Politeknik Negeri Jakarta • 123/PL3/EXT/RISET/MPPNJ/VIII/2023
Juli 2023
1st Winner and Best Presentation - National Business Competition of Chemistry (NOBLE) UNESA 2023
Himpunan Mahasiswa Kimia (HIMAKI) Fakultas Matematika dan Ilmu Pengetahuan Alam (FMIPA) Universitas Negeri Surabaya (Unesa) • 01/017/PAN.NOBLE Unesa/HMK/Unesa/VI/2023
Juni 2023
1st Winner - Business Model Canvas Competition 2023
Girl Boss Indonesia • -
Juni 2023
2nd Runner Up - FEB's Business Plan Competition (FBPC) 2023
BEM FEB UGM • 7217/UN1/FEB.S1/SWPDC/KM/2023
Mei 2023
1st Runner Up - Business Plan Competition Bisnis Digital (BD) Fest 2023
Himpunan Mahasiswa Program Studi Bisnis Digital ITB STIKOM Bali • 241/Piagam/KMHS/VI/2023
Mei 2023
3rd Aspiring Winner - Pekan Lomba Manajemen 2023
Himpunan Mahasiswa Manajemen (HMM) Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro • -
Mei 2023
1st Runner Up - Business Model Canvas of Jaya Accounting Competition and Carnival (JACC) Week
Himpunan Mahasiswa Akuntansi (HIMAKSI) Universitas Pembangunan Jaya • -
Maret 2023
1st Runner Up - Busines Plan Competition 2023
HMPSM Unisri Surakarta • -
Januari 2023
1st Runner Up - Study Case Competition: "Case-A-Thon" 2022
BecomeMore Indonesia • -
Oktober 2020
The Winner of Young Entrepreneurs Choice Award in 2020 JA Asia Pacific Company of the Year Competition
JA Asia Pacific and JA Guam • 280/010/PJI-JKT/X/20
Media
Oktober 2019
Juara 3 Lomba Cerdas Cermat Hari Oeang ke-73
Kementerian Keuangan Provinsi Jawa Tengah • 12/PIAGAM/PWK.12/2019
Media
Agustus 2019
First Runner Up Student Company in Indonesia Student Company Competition 2019
Prestasi Junior Indonesia • 259/010/PJI-JKT/VII/19