Curriculum Vitae
Farid Ali Yafi
Portfolio
I am a 7th semester student majoring in Communication at UIN Sunan Ampel Surabaya who has a career interest in digital marketing, public relations officer and broadcasting. have technical experience with the position applied for
Sedang berjalan
UIN Sunan Ampel Surabaya
S1 • Ilmu Komunikasi • IPK 3.88
Juli 2025 - Januari 2026
Supporting Sosial Media Perusahaan dan Kehumasan
PT Perkebunan Nusantara I Regional 5 • Magang
Maret 2024 - Juni 2024
Social Media Strategist
PT. Talenta Sinergi Group Eduwork • Magang
• Create and manage various types of marketing content (social media content briefs, captions, email marketing) resulting in an 80%
increase in engagement with the target audience.
• Responsible for all marketing needs through writing by developing creative ideas and writing concepts using copywriting formulas
techniques and producing 24 content creative and persuasive social media content summaries for various platforms, company social
media (Instagram and Linkedin)
• Collaborate with the creative design team in applying attractive design features to align with the content brief, and produce content that
creates a high engagement rate on social media.
Februari 2024 - Mei 2024
Public Relations Officer
Biro Administrasi dan Kehumasan Pemerintah Provinsi Jawa Timur • Magang
• Organize and conduct press conferences to convey important information to the mass media
Feb 2024 – April 2024
• Manage social media accounts (Instagram and Tiktok) of East Java provincial government institutions to interact with the public,
disseminate information and build engagement.
• Make a prees realase of every activity participated in by the governor of East Java
• Successfully documented all activities of the Governor of East Java
Januari 2024 - Juni 2024
SEO Content Writer
PT. Zona Media Pembaru ZonaEBT • Magang
-Writing articles: Researching, writing, and editing articles for company websites and blogs.
- Apply SEO principles in article writing to increase website visibility in search engines.
- Track and analyze article performance to measure their effectiveness.
November 2023 - Februari 2024
Creative Writer
PT. Linguo Edu Indonesia (Linguo.id) • Magang
• Successfully managed content briefs for the company's social media (Instagram, Quora, and Blog Articles) and achieved an increase in
engagement with the target audience of 75% on each social media.
• Responsible for all marketing needs through writing by developing creative ideas and writing concepts and producing 28 creative and
persuasive social media content briefs for various platforms, company social media including advertising, websites, social media and
other marketing materials.
• Process short content writing using Google, Twitter, TikTok trend analysis tools, and copywriting formulas such as AIDA, PAS, FAB,
and CTA to produce good quality and persuasive content for listeners.
Oktober 2023 - Januari 2024
Social Media Specialist
Fakultas Dakwah dan Komunikasi UINSA • Magang
- Develop a content strategy that is relevant to the target audience and brand goals.
- Production of content needed for faculty social media such as taking videos, interviewing sources, and editing
- Schedule and publish content regularly using spreadsheet tools
- Create captions for each social media content that are interesting and unique
- Actively interact with your audience through comments, direct messages, and responses to feedback.
- Track and analyze campaign content and performance using social media analytics tools.
- Create regular reports on key metrics and recommend long-term improvement strategies
Oktober 2023 - Agustus 2024
Production in Chief
Dakwah TV UINSA • Organisasi
- Leading and managing the production team: Leading the production team consisting of various departments, such as engineering, quality control editor, and logistics. Ensure the production team works effectively and efficiently during live program production.
- Monitor the production process regularly to ensure smooth production. Identify and resolve production problems that arise.
- Ensure that the production process complies with all applicable regulations and standards (SOP).
Juni 2023 - Mei 2024
Pimpinan Redaksi
Lembaga Pers Mahasiswa Ara Aita UINSA • Organisasi
- Determine the media's vision, mission and editorial strategy, as well as create and maintain the institution's journalistic standards
- Lead and direct the editorial team in producing quality and informative content.
- Supervise and evaluate the performance of the editorial team.
- Develop and maintain relationships with news sources.
- Create budgets and manage editorial finances, as well as look for new opportunities for media development.
Februari 2023 - April 2023
Production Team
Kompas TV Jawa Timur • Magang
- Responsible for setting up and operating cameras before, during and after production
- Reverse all technical equipment functioning properly.
- Respond that camera framing and composition support production goals.
- Responsible for visual concepts and composition in video production.
- Editing videos according to the brief provided
- Combine video clips to create a cohesive storyline.
- Describe, edit and optimize sound recordings.
Januari 2023 - Desember 2023
Student Tutor
Dinas Pendidikan Kota Surabaya • Pekerja Lepas
-Identifies individual student needs and designs learning sessions accordingly.
-Provide a clear and systematic explanation of the subject matter.
-Provide constructive feedback on student work.
-Conduct regular evaluations of student progress.
Agustus 2024
Public Relations Officer
Indonesian Professional Certification Authority (BNSP) • 70203.2432.2.0003424.2024
Here is a list of my competencies:
1. Make a public relations program plan
2. Establish relationships with the media
3. Create activity documentation
4. Carrying out special public relations events
5. Carry out public relations research
6. Carrying out seminars, conferences, workshops and meetings.
7. Carrying out the master of ceremonies
Media
Desember 2023
Project Based Internship Digital Marketing
Rakamin Academy • 209668IAPFGIL3122023
Adapun tanggung jawab dan jobdesk saya dalam magang berbasis proyek DIgital Marketer di perusahaan LifeVitae X Rakamin Academy, antara lain:
- Menyusun dan merancang strategi pemasaran digital sesuai dengan tujuan perusahaan.
- Tentukan target audiens dan kembangkan rencana untuk menjangkau mereka secara efektif.
- Membuat dan mengelola konten yang relevan, menarik dan bermanfaat bagi target audiens.
- Kelola proyek pemasaran digital mulai dari perencanaan hingga implementasi.
- Analisis data pemasaran digital untuk mengukur kinerja kampanye.
Media
September 2023
Digital Copywriting
Gojek • 1967052850-75/DEA/BLSDM.Kominfo/2023
Media
Juni 2023
Thematic Academy Content Creator by Rakamin Academy x DEA Kominfo
Rakamin Academy • 1946100850-987/TA/BLSDM.Kominfo/2023
Media
Mei 2023
Asean Data Sciences Explorers 2023 Enablement Session-SAP Analytics Cloud Training Sessions
The ASEAN Foundation • 9160/ADSEPID-3501/V/2023