Curriculum Vitae
Dina Elfarida
Social media marketing savvy with hands-on experience in content creation, campaign management, and audience engagement. Committed to staying updated on industry trends and best practices to deliver social media marketing solution.
Januari 2025
Universitas Padjadjaran
S1 • Manajemen • IPK 3.83
Oktober 2025 - Desember 2025
B.Magang Reguler Kantor Pusat Batch 2 Tahun 2025 Non TI
PT Pegadaian • Magang
Oktober 2024 - Januari 2025
HR-GA Intern
PT Dae In Tech Indonesia • Magang
• Checked overtime completeness, calculated working hours and overtime costs for >120 outsourced employees, and prepared daily wage payments for ODP employees based on attendance records.
• Recorded daily attendance of all employees using the fingerprint system, created daily attendance summaries (leave, sick, absent, etc), and operated the fingerprint machine for new employee registration.
• Processed approvals for various operational payments, including snacks, catering, gallon water, fuel, e-toll for operational vehicles, as well as approvals for industrial water, wastewater, and service charges from the MM2100 area.
• Learned and managed BPJS Health and BPJS Employment reporting for employees.
Januari 2024 - Januari 2024
Marketing Team
Spark Insight Consulting • Project Base
• Conducted environmental analysis of both internal and external factors based on the last 3 years' data to formulate strategies aligned with the company's vision and mission for (consulting client).
• Developed strategy implementation plans and created strategic evaluation and control plans specifically tailored for Zoom Video Communications Inc. (consulting client).
• Collaborated and held regular meetings with cross-functional teams, including finance, HR, and operations, to discuss and propose optimal strategies for clients.
• Prepared comprehensive project reports by analyzing the company's annual report, official website, and various trusted news sources on the internet to provide accurate and insightful recommendations.
Oktober 2023 - Desember 2023
Marketing Intern
Famouscarf • Magang
• Conducted research on prevailing trends and integrated interesting ideas into Instagram Story, Reels, and TikTok content for Famouscarf, ensuring content remains fresh and engaging.
• Collaborated closely with the team to strategize, prepare, execute, and evaluate content and campaigns aimed at promoting new collections, giveaways, and discounts, fostering customer engagement.
• Developed advertising plans utilizing Ads Manager, aligning with predefined objectives, KPIs, and insights gleaned from past advertisement evaluations.
• Enhanced content performance by using Meta Ads with Objective Traffic, resulting in a significant increase in Impressions from an average of <2000 per week to >30,000, accompanied by a notable Return on Ad Spend of 6.25, demonstrating effective campaign optimization and targeting.
April 2023 - Juni 2023
Art & Academic Competition Manager
SAAEC by BEM FEB Universitas Padjadjaran • Organisasi
• Collaborated with a team of 12 staff members to plan and execute 6 art competitions and 6 academic competitions, coordinating with other divisions to ensure smooth implementation.
• Conducted benchmarking exercises by analysing previous events and engaging in discussions with the Board of Directors to refine the competition concept and establish an effective timeline.
• Achieved a participation rate of over 60 participants in both artistic and academic competitions among students from FEB Padjadjaran University, demonstrating successful outreach efforts.
Juli 2022 - Desember 2022
Board of Directors - General Secretary
Management Got Talent & Art Concert • Organisasi
• Crafted comprehensive proposals, accountability reports, and managed over 5 administrative documents and official letters for the committee of the event, within specified deadlines.
• Developed meeting minute’s templates and meticulously managed minutes from all meetings of the Board of Directors, Board of Managers, and six divisions of Management Got Talent & Art Concert.
• Collaborated closely with the three Board of Directors to oversee and regulate activities according to the established grand timeline, ensuring adherence to agreed-upon schedules and objectives.
Juni 2022 - Oktober 2022
Social Media Specialist Intern
Hanif Alim Works • Magang
• Conducted daily research on career-related content trends and incorporated findings into 2-3 Instagram Stories and 1-2 Instagram Feed posts per week to ensure relevance and engagement.
• Oversaw content management on Instagram (Feed & Story), aiming for an average of 5000+ views per story and an average of 2000+ likes per post to enhance visibility and audience interaction.
• Regularly shared 150+ job vacancy listings via Instagram Feed & Linktree content every week, providing valuable resources for followers seeking employment opportunities.
• Analysed the performance of posted content to identify successful strategies and areas for improvement, informing future content creation to maintain audience engagement and reach.
Maret 2022 - November 2022
Ketua Pelaksana
Achievement Academic by HIMA Manajemen Unpad • Organisasi
• Assigned suitable roles to 5 staff members, fostering an effective and supportive work environment conducive to achieving objectives.
• Supervised preparations across all divisions and conducted weekly meetings with staff to review progress and address any challenges encountered.
• Orchestrated the successful execution of 3 major activities, including garnering participation from over 20 members in discussion groups, facilitating workshops with over 50 participants.
• Received positive feedback from Management students of Padjadjaran University, with 92.5% feeling adequately prepared for academic competitions through the implementation of this event.