Curriculum Vitae
Desy Ratnaningtyas Wibowo
Approximately 2 years of experience in marketing and 1 year in event management. Currently pursuing digital marketing, focusing on content marketing to build brand awareness and brand image in engaging customers through social media platforms. Additionally, interested in business strategy analysis with experience working on MSME projects to increase sales.
Februari 2024
Universitas Padjadjaran
S1 • Management • IPK 3.81
Januari 2022 - Januari 2022
Marketing Intern
PT Telekomunikasi Indonesia (Persero) Tbk • Magang
- Responsible for the Playcourt Educational Content project in the marketing division, focusing on educating Telkom internal members and the public about Playcourt products, particularly in cloud computing.
- Created and managed educational content for Instagram and TikTok, resulting in over 100 Instagram followers and 20+ TikTok followers within 5 months.
- Planned and executed a consistent weekly content schedule, including researching materials and crafting copywriting for informative and relatable insights.
- Designed and edited visually engaging content, contributing to a 20% increase in user engagement across social media platforms.
Media
Januari 2022 - Januari 2023
Marketing Teaching Assistant
Universitas Padjadjaran • Magang
- Assisted lecturers in creating study program plans (RPS), developing teaching modules and presentation materials, and conducting teaching for Digital Marketing Applications and Marketing Management Applications courses, each with 31 students.
- Mentored students in practical business projects, including new business development and partnership with MSMEs to apply digital marketing strategies in a concrete case.
- Organized guest lectures from professionals in the industry to enhance students' learning experience, increasing knowledge exchange by 20%, and coordinated regular consultation sessions to address subject-related challenges.
- Evaluated students' progress through weekly assignments, midterm and final exams, providing feedback that significantly contributed to their academic improvement by 80%.
Media
Januari 2020 - Januari 2020
Career Development Staff
HIMA Manajemen UNPAD 2020 • Organisasi
- Compiled data on top management students in various competitions, resulting in a comprehensive report for analysis.
- Managed an official MGT Care Line account providing information on competitions, outstanding students, and internship opportunities.
- Organized webinars and workshops focused on student career development, particularly in the realm of work.