Curriculum Vitae

Arinie Ayuningtyas Putriwirawan
A Creative Advertising graduate from Universitas Indonesia with a strong focus on design, production, and visual storytelling. Experienced in media creativity, public relations, and marketing communication, with a passion for crafting meaningful and impactful creative work.
Sedang berjalan
Universitas Indonesia
D3 • Periklanan Kreatif • IPK 3.48
Mei 2022
SMAN 58 JAKARTA
SMA/SMK • Ilmu Pengetahuan Sosial • Nilai rata-rata: 89.50
Januari 2025 - Juni 2025
Corporate Communication & Multimedia
PT Kliring Berjangka Indonesia • Magang
At PT Kliring Berjangka Indonesia (KBI), I was responsible for designing all visual assets across social media, events, and internal communication to maintain a consistent brand identity. I also produced content by shooting and editing videos, managed event documentation, and created post-event storytelling materials. Additionally, I supported the corporate communication and public relations teams through strategic visual storytelling that aligned with the company’s messaging.
September 2024 - November 2024
Content Production
Pixartistic Sinergi Kreatif • Magang
During my internship at Pixartistic, I led the B2B Production Team in delivering high-impact visual content for business clients by overseeing the end-to-end creative process and taking full ownership of each project. I was involved in designing, directing, and producing both image and video content that aimed to elevate client brands and effectively connect with their target audiences.
April 2024 - Mei 2024
Graphic Designer
Isago Jewels • Magang
At ISAGO, I designed Instagram Story content for daily posts, promotional activities, and trade-in campaigns, while also creating motion graphics to support brand communication. I contributed to various visual needs, including acrylic display guides for ISAGO stores and banner designs for e-commerce advertisements. Additionally, I developed the overall Instagram feed layout and created a visual guide for the jewelry engraving process, ensuring consistency across both online and offline touchpoints.
Maret 2024 - Juni 2024
Vice Project Officer
Advertising Week Festival • Project Base
I led the orchestration of a record-breaking Advertising Week Festival (AWF), transforming it into the flagship event of the Creative Advertising program with over 600 attendees, 15 top-tier speakers, and highly engaging workshops. I redefined the event’s competition formats, attracting 250+ participants through fresh, high-impact concepts that raised industry standards. From initial concept to on-ground execution, I managed every aspect of the event, setting a new benchmark in innovation, audience engagement, and overall event excellence.
Desember 2023 - Desember 2023
Media Relation
Markplus Conference 2024 • Project Base
I managed media interactions and facilitated interviews with event speakers, while also drafting press releases to ensure comprehensive media coverage. By coordinating closely with internal teams to maintain message consistency, I was able to represent the event professionally in media engagements, enhancing its public image, credibility, and overall outreach.
Oktober 2023 - Oktober 2023
WaPJ Hubungan Publikasi, Dokumentasi, dan Design
Bina Desa Vokasi UI • Project Base
I developed and optimized engaging social media content tailored to specific target audiences, using data-driven insights to track performance and improve impact. I also coordinated smooth design and publication schedules by establishing efficient workflows and resolving bottlenecks, ensuring timely and effective content delivery across platforms.
Juli 2023 - Agustus 2023
Vice Project Officer
Rumah Cita Cita Vokasi UI • Project Base
At Rumah Cita-Cita, I orchestrated educational and developmental programs aimed at improving literacy and numeracy skills for children in Muara Angke, North Jakarta. I supported holistic child development by incorporating activities in arts, sciences, and literacy, fostering well-rounded growth. My efforts in enhancing community engagement led to a 30% increase in program participation and greater awareness of Rumah Cita-Cita’s mission to empower children in the area.
Februari 2023 - Juni 2023
Sosial Masyarakat dan Lingkungan
BEM Vokasi UI • Organisasi
As Vice Project Officer of Rumah Cita-Cita, I spearheaded initiatives aimed at inspiring ambition and nurturing aspirations within the community, contributing to a purposeful and empowering environment. In parallel, I was part of the Visual Branding Production Team, where I played a key role in crafting and executing a consistent visual identity that aligned with the program’s core values and vision.
Desember 2020 - Juni 2023
Creative
School for Cool • Organisasi
Throughout my time with the organization, I ensured that all content aligned with its mission and goals by maintaining high standards through thorough reviews and revisions. I also streamlined the content creation and publication workflows by managing design tasks and schedules, resulting in more efficient, timely, and balanced workload distribution. Additionally, I represented the organization as a guest speaker, delivering presentations to students as part of our educational initiatives and to further strengthen community engagement.
Januari 2023
Adobe Certified Professional in Visual Design Using Adobe Photoshop
Adobe • -
Media
