Curriculum Vitae
Alyssa Najwa Soraya
Portfolio
A passionate PR student with solid communication and leadership skills. A highly motivated person who works well in a fast-paced<br /> environment, and enjoys working with teammates. Seeking opportunities in communication and marketing areas.
Maret 2023
UNIVERSITAS PADJAJARAN
S1 • Ilmu Komunikasi • IPK 3.83
Maret 2024 - Desember 2024
Tim Kreatif Media Sosial (Redaksi Video)
Perum Lembaga Kantor Berita Nasional Antara • Magang
Juli 2023 - September 2023
Staff Intern Fungsi Penerangan Sosial dan Budaya
Kedutaan Besar Republik Indonesia Damaskus • Magang
-Created content for social media, increasing online engagement by 10%.
- Managed, wrote and developed over 10 articles for Embassy's website
- Helped the Embassy to hold a cultural event called, "Indonesian Diplomatic Reception", which successfully drew more than 300 attendees.
- Researched news about Indonesia through Syrian news media.
Agustus 2022 - Desember 2022
Staff Intern Digital Marketing
Pasarwarga (PT. Siwarga Indo Media) • Magang
- Created campaigns for company's social media and increased about 8000 followers for 4 months on Pasarwarga's Instagram and TikTok
- Developed and managed Pasarwarga's Instagram ads and increased about 120.000 accounts reached
- Managed 3 social media accounts and answered questions, comments, and messages from customers.
- Utilized data to understand what worked and what didn't on each social media platform to improve engagement rate
Juli 2022 - Desember 2022
Staff Intern Event Management
Pusat Pengembangan Karier Unpad • Magang
- Managed and developed "Trivia Anak Unpad" content for Karier Unpad's Instagram regarding scholarships, internships, full time jobs and achievements. Increased about 5000 accounts reached.
- Held Job Fair event which successfully drew more than 500 attendees
- Searched contacts from parties who need to be contacted through LinkedIn. Involved 9 speakers and 1 facilitator.
Januari 2022 - Mei 2022
Vice Project Officer
The 10th Padjadjaran Public Relations Fair • Organisasi
- Supervised 71 staffs of external relations, marketing communication and creative divisions.
- Successfully had partnership cooperation with Kemenkomarves and Waste4Change.
- Wrote and collaborated with Tempo, Media Indonesia, iNews, Sindo and Medcom to publish the event press releases
Maret 2023
DIGITAL MARKETING: FULLSTACK INTENSIVE BOOTCAMP
MySkill • -
Bootcamp Topics:
• Start your Journey as a Marketer
• The Fundamentals of Marketing
• Brand Strategy
• Audience Persona & Insight
• Digital Marketing Framework
• Campaign & Media Planning
• Content Marketing
• Creative Copywriting
• Social Media Strategy
• Social Media Research & Analytics
• Ecommerce Marketing
• Facebook Ads
• Tiktok Ads
• Google Ads
• Paid Ads Analytics & Optimization
• On-Page SEO
• SEO Analytics
• Google Analytics
• Community & Influencer Marketing
• Customer Relationship Management
• Career Class: CV & Interview Preparation
Media
Maret 2022
Fundamental of Communication Skills
TALKinc • 1/A.5a/31.71.06/-1.851.331/2018
This Certificate Covers Following Aspect of Communication Skills :
1. Understanding Your Self Image
2. Overcoming Your Fear & Show Your Confidence
3. Effective Communication
4. Powerful Words & Project Your Voice
5. Understanding People
6. Developing Personal Branding
7. Social Media Tools