Curriculum Vitae
Alfi Rahmat Fauzan
Media Social
Saya adalah seorang enthusiast di bidang Marketing Communication dan Public Relations dengan pengalaman dalam digital branding, content strategy, influencer marketing, dan event management. Selama berkarir, saya telah berkontribusi pada peningkatan brand awareness, engagement, hingga revenue di berbagai industri, mulai dari F&B, retail, hingga pendidikan.<br /> <br /> Berbekal pengalaman sebagai MC profesional dan humas, saya memiliki kemampuan komunikasi publik yang kuat, mampu membangun relasi strategis, serta mengelola kampanye kreatif berbasis data. Saya percaya bahwa kombinasi antara kreativitas dan strategi berbasis insight adalah kunci untuk menciptakan dampak nyata bagi sebuah brand.<br /> <br /> Visi saya adalah menjadi seorang Marketing Communication Specialist yang tidak hanya membantu perusahaan bertumbuh secara bisnis, tetapi juga mampu menciptakan komunikasi yang humanis dan bermakna bagi audiens. Saya tertarik untuk terus mengembangkan diri dalam digital marketing, influencer marketing, serta kolaborasi kreatif lintas industri, sehingga dapat berkontribusi pada perusahaan berskala nasional maupun global.
Agustus 2025
Universitas Andalas
S1 • Ilmu Komunikasi • IPK 3.86
April 2025 - April 2025
Master of Ceremony
PT Angkasa Pura Indonesia • Project Base
Appointed as Master of Ceremony for the Opening Ceremony of the prestigious UMKM EXPO 2025, a national-scale event that showcased and empowered micro, small, and medium enterprises (MSMEs).
Hosted and facilitated the entire opening program attended by government officials, business leaders, and hundreds of participants, ensuring smooth flow and professional event delivery.
Collaborated with event committees and InJourney Airports’ public relations team to align ceremonial protocols with brand and organizational values.
Maintained audience engagement throughout the event, contributing to the overall success and positive impression of the EXPO.
Served as Master of Ceremony for UMKM EXPO 2025 Opening Ceremony, engaging an audience of over 200 participants including government officials and business stakeholders.
Represented InJourney Airports (a subsidiary of InJourney BUMN) in delivering a professional, engaging, and seamless ceremonial experience.
Contributed to strengthening InJourney’s corporate image by ensuring the success of a high-profile national event focused on MSME empowerment.
Februari 2025 - Sekarang
Marketing Manager
Oritate Kohi • Full Time
Oritate Kohi is a creative coffee shop in Padang that combines a modern coffee space with local vibes. It focuses on creating a cozy hangout experience while engaging with student and youth communities in the city.
Increased monthly revenue from IDR 3 million to IDR 8–10 million within the first three months through integrated marketing and promotional strategies.
Served as Creative Director for Instagram content (Reels & Feeds), developing a consistent content calendar that strengthened brand storytelling and customer engagement.
Established strategic partnerships with student organizations such as AIESEC UNAND, HMIK UNAND, and Detak Alinea FISIP UNAND, boosting brand visibility across student networks.
Led marketing activations and on-ground campaigns that enhanced customer traffic and positioned Oritate Kohi as a go-to café for young people in Padang.
Januari 2025 - Sekarang
Business Owner (Head of Marketing Communication)
ADA Team • Full Time
ADA Team is a social media agency specializing in digital branding, creative content, and marketing strategy for local businesses. By combining data-driven insights with compelling storytelling, the agency helps clients strengthen their digital presence and achieve
measurable business goals
Spearheaded the marketing division, overseeing campaign planning, social media management, and paid advertising for multiple brands.
Managed the accounts of Partee Resto & Golf and Oppa Box, two lifestyle and F&B brands in Padang, successfully growing their online presence and customer base.
Served as Creative Director, leading the end-to-end production of engaging content (Reels, Feeds, and campaign visuals) that elevated brand storytelling.
Designed customized content strategies and social media calendars, resulting in consistent engagement growth and improved brand positioning.
Directed a marketing team, mentored junior staff, and ensured seamless campaign delivery with measurable outcomes for clients.
Produced performance-driven reports (reach, engagement, conversion rates) that showcased success stories and helped secure new business opportunities.
Desember 2024 - Desember 2024
Freelance Admin & Marketing Team
GGaruda Invitation 5on5 2024 Kota Padang • Pekerja Lepas
The Garuda Invitation 5on5 2024 is an electrifying basketball tournament exclusively for clubs, held in the vibrant city of Padang, West Sumatra. This premier event unites top basketball clubs from across Sumatra to compete in a dynamic 5-on-5 format, celebrating skill,
teamwork, and sportsmanship at its finest.
Successfully managed a photo booth operation during the 10-day basketball tournament, selling 1,325 action and moment photos to players and attendees, generating a total revenue of IDR 13.5 million.
Maintained detailed photo records and facilitated efficient sales from Day 1 to the finals, ensuring a seamless customer experience.
Built strong personal connections with players and event participants through friendly interactions, fostering trust and increasing booth engagement.
Juli 2024 - Desember 2024
Marketing Communication
NUB Experts • Full Time
NUB Experts is a creative agency specializing in Brand Strategy, Creative Marketing, and Event Organization, dedicated to crafting innovative and impactful strategies and experiences for businesses.
Creative Planner for All Clients.
KOL Specialist for the Grand Opening of DengFu Chinese Food: Coordinated influencer marketing campaigns to increase exposure during the grand opening event.
Account Executive, Social Media Branding & Meta Ads Management Zhi Jia Chinese Restaurant: Built the restaurant's brand image through optimized social media strategies and Meta Ads campaigns, significantly increasing reservations and customer footfall.
Account Executive, Social Media Branding & Meta Ads Management Lanina Beauty Store: Developed branding strategies and managed social media to enhance engagement and awareness. Successfully handled Meta Ads campaigns that boosted store visits and online sales.
Managed a professional photoshoot for 35 signature dishes of Zhi Jia Chinese Restaurant, producing high-quality visuals for both digital and physical promotions.
Februari 2024 - Juli 2024
Network and Marketing
Sekolah Kak Seto Group (MSIB Batch 6) • Magang
Sekolah Kak Seto is a comprehensive educational institution offering formal, non-formal, and informal education. The institution focuses on four key educational units: Kak Seto School (KSS), Sekolah Khusus Kak Seto (SKKS), Homeschooling Kak Seto (HSKS), and Kak Seto Learning Center (KSLC). Sekolah Kak Seto prioritizes the development of children's potential by providing creative and enjoyable educational programs.
Wrote Kompasiana articles (homeschooling, parenting, mental health).
Conducted copywriting, promotional content, and school/community partnerships.
Coordinated parenting webinars with Kak Seto and psychologists.
Januari 2024 - Januari 2025
Content Manager & KOL Specialist
Sudut UNAND • Full Time
Sudut UNAND is a creative media account that captures the beauty and uniqueness of every corner of Universitas Andalas (UNAND) in visually appealing and aesthetically pleasing formats. Through photos, storytelling feeds, and video reels, Sudut UNAND offers a fresh perspective of the campus, showcasing both
As a Content Manager and KOL Specialist at Sudut UNAND, I have achieved several strategic milestones that have significantly increased the account's visibility and engagement.
98,000 total views across all content published within one month of my joining, reflecting a substantial growth in reach and audience interaction.
72,000 profile visits, demonstrating a high level of interest and engagement from the audience with the content we produce and share.
Collaboration with Unand Official as a Key Opinion Leader (KOL) for Sudut UNAND, successfully strengthening the account’s position as the official and creative digital representation of Universitas Andalas.
Collaborated with 10 UNAND students as video talents, enriching the content variety and fostering a closer connection between the campus and the student community.
Februari 2023 - Februari 2024
Staff Master of Ceremony Humas Muda
Universitas Andalas Public Relations • Magang
Andalas University, located in Padang, West Sumatra, is a higher education institution that is committed to providing quality education and becoming a center of knowledge in its region. The Protocol Public Relations and Public Information Services Department at Andalas
University has an important role in building a positive image of the university, maintaining relations with the community, and providing accurate and transparent information to the public.
Managed and coordinated university promotional activities to enhance image and visibility
Responded to media requests and maintained strong relationships with journalists, ensuring accurate and positive coverage
Prepared comprehensive materials and press releases for publication and promotional purposes
Planned and implemented official university events, including graduation ceremonies, important guest visits, and other protocol events
Acted as an intermediary between the university and invited guests, fostering positive interactions and providing a warm welcome, while
coordinating with event committees, internal university departments, and invited guests to ensure smooth event execution.
Authored press releases for university activities, ensuring timely and effective communication
Januari 2024
Certificate of Appreciation as “Most Cooperative Student – Marketing”
Kampus Merdeka dan Sekolah Kak Seto Group • Certificate as “Most Cooperative Student – Marketing”
Gained practical experience in copywriting, digital marketing, partnership building, and organizing educational webinars.
Media
Desember 2023
Public Speaking Training for Andalas University Education Personnel
Universitas Andalas • Certificate of Appreciation as Master of Ceremony (No: 47/UN16.17.01/HM.01.01/2023)
Improved skills in event hosting, stage control, and audience engagement as Master of Ceremony.
Media
Juni 2024
Certificate of Appreciation as “Most Cooperative Student – Marketing”
Kampus Merdeka Sekolah Kak Seto Group • Certificate as “Most Cooperative Student – Marketing”
Gained practical experience in copywriting, digital marketing, partnership building, and organizing educational webinars.
Media
