Curriculum Vitae
Alessandro Hasto Arum Wahyudi
Saya merupakan seorang mahasiswa semester akhir manajemen pemasaran yang memiliki minat yang besar terhadap pemasaran, media sosial, pemasaran digital, dan kemitraan. Saya memiliki minat yang kuat pada pasar B2B dan B2C. Dengan pengalaman kerja selama 2 tahun, saya yakin dapat memberikan kontribusi yang signifikan dalam mencapai tujuan perusahaan.
Sedang berjalan
UNIVERSITAS PEMBANGUNAN VETERAN YOGYAKARTA
S1 • Management • IPK 3.93
Juni 2024 - Desember 2024
Social Media Specialist
PT Widya Adijaya Nusantara • Magang
Fully managed 6 Widya Security’s social media platforms, including Instagram, TikTok, YouTube, LinkedIn, Facebook, and Twitter.
● Created 450+ content pieces for social media channels, resulting in gaining 4K+ organic followers, 720K+ impressions, 40K+ profile visits, and 38K+ likes.
● Increased Engagement Rate (ER) by 3.6% on Instagram, 12.6% on TikTok, 16.1% on LinkedIn, and 3.4% on Facebook by analyzing the performance of social media content.
● Conducted 20+ digital activation through Facebook Ads Manager, giveaways, quizzes, and content collaborations to enhance brand visibility and engagement.
● Planned and developed content strategies aligned with business goals and target audiences using tools like Meta Manager, Trello, Canva, and Capcut.
● Consistently stayed updated with the latest social media trends and adapted quickly to changes using tools like Google Trends, TikTok Creative Center, and BuzzSumo.
November 2023 - Januari 2024
Marketing Intern
PT Telekomunikasi Indonesia (Persero) Tbk • Magang
1. Successfully created and analyzed digital and physical marketing strategies to increase brand awareness and product sales for Indibiz.
2. Successfully conducted 2400+ market research to gather and validate Point of Interface (POI) data and contributed to implementing B2B marketing strategies.
3. Experienced effectively spread brand awareness and drove the promotion of Telkom Indonesia’s new product (Indibiz) to diverse stakeholders, resulting in a 100% target achieved in product recognition across education, hospitality, banking, and healthcare sectors.
4. Conducted comprehensive physical surveys in the DI Yogyakarta area to gather potential customer data, followed by successful hard selling methods.
April 2023 - Oktober 2023
Brand and Marketing
AIESEC UPN VETERAN YOGYAKARTA • Organisasi
- Successfully implemented all promotional and attraction strategies, resulting in the acquisition of over 940
applicants for Join AIESEC 2023 (200% sign up growth from last year)
● Managed 100+ content planning, successfully securing 5 media appearances, and achieving the target of 400,000 digital impressions, (100% strategies implemented)
● Took full responsibility for managing the TikTok account and successfully created 10+ pieces of content,
garnering a total of over 15,000 likes.
● Successfully executed a KOL marketing campaign strategy. Dealt with 2 influencers (Conducted research, negotiations, content briefing, and processed contracts with KOL).
Februari 2023 - Februari 2024
Business Development
AIESEC UPN VETERAN YOGYAKARTA • Organisasi
● Achieved Financial support of Rp28,000,000+ from collaborations with national and international
companies such as BRI Dana Reksa, Allobank, Investasiku, Keystone Education Group, and others.
● Conducted 300+ detailed market research and analyzed market trends and industry developments to assess the suitability of potential partners in supporting financial sustainability at AIESEC in UPN "Veteran"
Yogyakarta.
● Conducted 50+ sales meetings with prospective financial partners, effectively presenting AIESEC's value
proposition and negotiating supply and demands required in the partnership.
● Created and signed 30+ Letters of Acceptance (LoA) with financial partners as a form of partnership
agreement, collaborating with various major companies such as BRI Dana Reksa, Allobank, Investasiku, etc.
● Demonstrated expertise in negotiating within the B2B environment by securing significant business deals with
international partners (Keystone Education Group in Sweden) through comprehensive negotiation processes.
Januari 2023 - Januari 2024
Social Media Specialist
Konveksi Abed • Pekerja Lepas
Fully managed 4 social media accounts (Instagram, Shopee, Tokopedia, TikTok), successfully analyzing
promotional content, social media campaigns, and giveaways, and making strategic marketing decisions for
improvement.
● Expanded brand awareness through promotions on Facebook Ads Manager and TikTok Ads.
● Created over 150+ content plans, achieving a total of 5.5K+ followers (200% growth), and 294K+
impressions.
● Increased Engagement Rate (ER) by 9.6% on Instagram and 8.3% on TikTok by providing attractive
content, averaging 200 likes per post.
● Successfully analyzed and optimized TikTok algorithms and SEO, achieving over 174K+ views and 40+
online sales in a month.