Curriculum Vitae
Aisyah Malika Putri
Fresh Graduate in Information Systems from Gunadarma University with a strong foundation in data analytics, digital marketing, and <br /> content strategy. Experienced in using Python, SQL, Tableau, and Looker Studio to drive data-driven decisions. Completed internships as <br /> Analyst, Social Media and KOL Specialist at Ivosights, Pelita Air, Vocasia, and BAZNAS RI, and led digital growth as Head of PR Bureau <br /> at BEM FIKTI UG. Passionate about combining analytical skills and creative thinking to pursue a career in Data and Business Analytics. <br /> Certified in Digital Marketing (BNSP) and Google Analytics, with a “Best Final Project” award from Karier.mu
Agustus 2025
Universitas Gunadarma
S1 • Sistem Informasi • IPK 3.77
Juni 2025 - Agustus 2025
Social Media Analyst
Ivosights • Magang
Drove data-informed decision making across platforms by analyzing brand performance on both social media and news channels, including regular reporting, competitor benchmarking, and sentiment analysis to understand public perception and brand positioning. Optimized digital communication strategies by identifying trends, audience behavior, and campaign insights, providing actionable recommendations on posting times, effective content formats, viral narratives, and high performing topics. Acted as the main point of contact (PIC) for clients, managing end-to-end processes such as data cleaning, performance reporting, cross-channel analysis, and crisis handling through real-time monitoring of social conversations and media coverage to support reputation management. Conducted a project analyzing social media and news sentiment using Python for data cleaning, processing, and visualization, resulting
in a detailed insight report that supported client strategy.
Januari 2025 - April 2025
Data Analyst
PT Pelita Air Service • Magang
Built tailored dashboards using Tableau to visualize key insights based on user input, streamlining the decision-making process. Scraped and analyzed flight pricing data using Python, transforming raw web data into actionable infor
November 2024 - Februari 2025
Social Media Specialist
Vocasia • Magang
Successfully drove viral growth on TikTok with content reaching 1.3M+ views, 20K likes, 1.3K comments, and 3.9K shares in under 3 months. Boosted account visibility with 7,764 profile visits and maintained a peak of 18K views per day. Analyzed follower behavior and engagement trends from a total of 57,290 followers to refine content direction and posting strategy tailored for TikTok's algorithm
Maret 2024 - Juni 2024
TikTok KOL Specialisti
Linguo.id • Magang
Successfully negotiated and established collaborations with over 20 micro Key Opinion Leaders (KOLs), explained the details of the
campaign being conducted, and providing a brief to the KOLs.
Conducted in-depth research and analysis to identify potential Key Opinion Leaders (KOLs) on TikTok for @linguoid, successfully curating a strategic list of 100 impact influencers to enhance brand outreach and engagement. Monitored and supervised ongoing campaign runs smoothly until the campaign is done.
Februari 2024 - April 2024
Content Strategy
Badan Amil Zakat Nasional (BAZNAS) RI • Magang
Created a total of 70+ press releases and articles throughout the entire internship period. Conducted SEO analysis and optimization, resulting in 10+ articles ranking in the top 5 of Google search results. Recapped and analyzed sentiment from the content.
Oktober 2023 - September 2024
Head Of Public Relations Bureau
BEM Fakultas Ilmu Komputer dan Teknologi Informasi UG • Organisasi
Held full responsibility for overseeing all activities carried out by the PR staff members to achieve our OKR, including performance analysis and strategic recommendations. Achieved recognition as 'Best Head and Deputy Bureau' and nominated for 'Best Bureau'. Developed and implemented a “human-centered” and “storytelling” rebranding strategy for BEM FIKTI UG’s Instagram (@ug_bemfikti), resulting in a 2.23% increase in engagement and generating over 9.0k followers, surpassing the previous period’s growth. Reviewed and developed all contents to ensure alignment with internal guidelines, driving a 200k increase in new viewers and achieving several top contents on TikTok BEM FIKTI UG (@ug_bemfikti).