Curriculum Vitae
Yuanita Usuwani Siregar
Portfolio
Hi! I am a passionate and creative 6th semester Communication Science student, focusing on developing skills in marketing and media. I believe that effective communication is the key to success in modern industry, therefore, I always strive to deepen my understanding of the latest marketing strategies and media trends.<br /> With experience in several organizational committees, volunteering, and course projects on campus, I have broadened my horizons on how media and marketing interact in the real world. I am ready to apply my knowledge and skills in practical situations, and continue to learn and grow in a professional environment.
Sedang berjalan
Telkom University
S1 • Ilmu Komunikasi • IPK 3.94
Februari 2025 - Juli 2025
DCI-HCIR0201 Creative Content
PT Telekomunikasi Indonesia (Persero) Tbk • Magang
Oktober 2024 - Sekarang
Sekretaris-Bendahara
Generasi Baru Indonesia • Organisasi
• Responsible for building strong relationships between GenBi and external entities by organizing various work programs
such as Kasih Genbi, Pustaka Genbi, Xplore Genbi, and Genbi MeetUp!
• Make provisions for the work program of the Telkom Commissariat's GenBi public relations department
• Manage incoming and outgoing mail for the Telkom Commissariat's GenBi public relations department work program
Media
September 2024 - Sekarang
Social Media Spesialist
Digistar Club Chapter Telkom University by Telkom Indonesia| • Organisasi
• Create and upload a content feed of 30+ posts per quarter, including feeds, reels, infographics, and collaborative
content
@livingintelkom and @digistarclub
• Successfully added 900+ organic followers in 3 months through interactive content campaigns, such as polls and Q&A.
• Increase engagement by an average of up to 30% through strategic use of hashtags and captions that are relevant to the
target audience.
• Manage interaction activities in DMs and comments with a response time of less than 2 hours to increase audience
satisfaction.
Media
Maret 2024 - Mei 2024
Staff Marketing
Urban Village Sandyakala • Organisasi
An annual event organised by Telkom University, the department of communication science specialising in marketing
communication
-Publish an overview video of each class with their respective branding in 8 video posts, and create a description of
each post
-Create event concepts and rundowns for targeted campus partners
- Initiated video support from a number of campuses outside West Java
November 2023 - Juli 2024
Coordinator Event Planner
Campaign Roleplaying Phenomenon in Social Media within the younger generation • Project Base
Community service activities among the younger generation with a socialization entitled ‘Uncovering the Negative Impact
of Roleplaying’
• Successfully created a campaign socialization proposal to SDN 02 Sukapura and SMP Telkom Bandung with
approximately 55 students
• Created cognitive and affective pre-test and post-test questions about how much they knew ‘what is roleplay, how
does it affect you, and are you aware of the roleplay issue?’ totalling 15 questions
• Responsible as time keeper during the event from the beginning until the ending
• Analysing the results of the answers to the pre-test and post-test questions that had been filled in by 55 students of
SDN 02 Sukapura and SMP Telkom Bandung
Media
November 2023 - Desember 2023
Marketing
UMKM BATAGOR COY • Project Base
Digital marketing activities for Bandung UMKM to increase the level of audience engagement on the UMKM Instagram.
• Act as a photographer and videographer to take footage for editing stock, approximately ad 70-80 footage.
• Successfully edited 9 Instagram feeds of Batagor Coy UMKM from the results of the content brief that has been made
by the social media planner
• Successfully published a total of reels containing 4 ‘We are Open’ contents, 2 ‘Big Day Celebration’ contents, 7 ‘Quiz
About Batagor’ contents, 1 ‘QnA About Batagor’ content, 1 ‘Batagor Coy’ repost story template, and 1 ‘Cooking
Batagor’ content.
Media
November 2023 - Juni 2024
Human Resource Staff
ICT IKOM TELU • Organisasi
1. Bonding the relationship between each member of each unit, which totalled 110 members.
2. Active and responsible as HR staff in every HR unit project such as, First Meet ICT Elysium, ICT Dreamscape, Arti Rasa ICT, ICT Farewell Party.
3. Responsible for accomplished as the chairman in charge of the ICT club at the Ikom Fair 2024 event.
November 2022 - Februari 2023
Staff Advokasi dan Kesejahteraan Mahasiswa
Badan Eksekutif Mahasiswa Fakultas Komunikasi dan Bisnis (Kabinet Strive) • Organisasi
• Being a student service for the Faculty of Communication and Business in advocating for facility, academic, and
financial needs to fulfil student welfare needs of students and to assess approximately 400 respondents.
• Become the MC for the Kartini X Hotline Adkesma Webinar "#BeraniLapor"
• Responsible for being the admin of the Adkesma Hotline on the official Line account, where all acts of sexual
violence in the Telkom University student environment are reported.
November 2024
Sertifikasi kualifikasi Digital Marketing Officer (DMO)
Badan Nasional Sertifikasi Profesi • MKT 2129 01036 2024
As part of the BNSP Digital Marketing Certification, I undertook practical assignments focused on promoting MSMEs and tourist villages supported by Bank Indonesia. This included researching unique features, filming on-site promotional videos, editing using smartphone apps, and publishing on Instagram with strategic hashtags to increase engagement.
Additionally, I designed a promotional flyer for a product, incorporating key elements like brand name, product image, promotional details, and contact information. The flyer was shared on social media with creative captions and hashtags, achieving the required engagement.
These activities enhanced my skills in market research, content creation, social media strategy, and digital promotion, equipping me to deliver impactful marketing campaigns.