Curriculum Vitae
MOHAMMAD RAFFI BACHTIAR AR AROZAQ
Fresh Graduate management at Universitas Negeri Malang with skills in communication, leadership, critical thinking and creative content creation. Highly motivated and enthusiastic about digital marketing, marketing communication and business development. Raffi experience in administration, program management, event operations, social media management, marketing and copywriting. He actively participated in organization, internship, volunteering and online courses which helped him to advance his skills.
Juni 2025
Universitas Negeri Malang
S1 • Manajemen • IPK 3.73
Januari 2024 - Januari 2024
Marketing Intern
PT Petrokimia Gresik • Magang
• Selected as 1 of 47 participants from over 3,000+ applicants for the MSIB (Kampus Merdeka) program
• Assisted and review more than 50+ service sales documents with Google Workspace (Docs, Worksheet, Slides), from the offering stage, asset inspection, auction and sale
• PIC of ‘PetromartXMsibB6’ project with marketing team in 3 months to increase product awareness of Petrokimia Gresik
• Led a team consist 6 members to create marketing videos for ‘PetromartXMsibB6’ project
• Achieved 100+ sales items of goods and services (sales of sacks, sales of unused goods) within a period of 5 months with 6 company partners
• Applied the “PetromartXMsibB6” project by uploading 5 content marketing videos from several groups
November 2023 - Mei 2024
Vice Manager of Marketing
Bersinar Project • Organisasi
• Assisted manager to manage 10 KOL for ‘Bersinar Mengajar SNBT 2024’
• Execute total 70 brief content form Instagram feeds, interactive story, Instagram reels and copywriting caption
• Increased profile visits by 73% within 1 month of program implementation
• Achieved 50 registrants for the 'Bersinar Mengajar SNBT 2024' program
Oktober 2023 - Desember 2023
Administrative
Business Expo Manajemen X fc.kitchenmlg • Project Base
• Prepared daily sales and procurement performance reports, providing insights for cost tracking and supplier evaluation.
• Supported logistics coordination and documentation to facilitate smooth event operations.
• Drove revenue growth by increasing product sales by 30% during the promotional event period through strategic marketing initiatives
Oktober 2023 - Maret 2024
Ads Specialist Intern
CGI Creative Lab Agency • Magang
• Collaborated with cross-functional digital marketing team to optimize @sare.deep.sleep brand visibility
• Conducted data-driven analysis of market trends and campaign performance to guide content direction and audience targeting
• Produced monthly performance reports to evaluate and support decision-making for future marketing strategies
• Achieved 43.1K impressions and reached 31,062 Instagram accounts through content reels to increase brand awareness
September 2023 - Desember 2023
Social Media Specialist
StudentsXCEOs Global Summit 2023 by StudentsxCEOs East Java • Organisasi
• Manage all social media activity, especially Instagram and responding to other communities through DM, comments and stories.
• Collaborated with creative team to develop compelling copywriting and visual content for Instagram Stories, increasing audience engagement
• Developed and presented monthly social media performance analytics reports to track campaign effectiveness
• Increased monthly Instagram impressions by 657%, growing from 76,315 to 578,442 impressions over 4-month period
Juni 2023 - September 2023
Social Media Officer Intern
PT. Inspirasi Mandiri Nusantara • Magang
• Developed and executed a strategic content plan to support Kampuszone’s audience growth and partner visibility
• Executed end-to-end content production from 290 content planning, editing, caption writing, posting, to reposting insight of the posted videos
• Selected as the Best Employee of Media Division for contribution to social media performance.
• Improved digital brand presence with a 458% increase in Instagram impressions, supporting stronger outreach for business partners
Februari 2023 - Desember 2023
Social Media Officer
Dari Mata Kaki Community • Organisasi
• Manage all social media activity through multichannel platforms: Instagram, tiktok
• Create 3 monthly content ideas to support social media objectives
• Executed end-to-end content production form 180 interactive story, instagram feeds and copywriting caption
• Coordinate with creative team to support the key visuals for monthly content
• Increased impressions Instagram by 106% from 14,983 to 30,934 in 1 month