Curriculum Vitae
Muhammad Ilham Perdana
I am a fresh graduate with a passion for Digital Marketing and Human Resources. As a Sales and Marketing Intern, I contributed to a 17% revenue increase by creating quotations for clients. As a Project Manager, I successfully led a pre-launch campaign for BursaBersi Laundry, generating a 400% increase in leads with Google Ads and Meta Ads. Proficient in marketing analytics, I have enhanced my expertise through the Full Stack Digital Marketing program and am currently enrolled in Dibimbing Human Resources program. Combining practical experience, formal education, and a commitment to continuous learning, I am <br /> prepared to deliver valuable insights and optimal results.
Desember 2024
Universitas Diponegoro
S1 • Administrasi Bisnis • IPK 3.82
Januari 2023
Woosong University
S1 • Administrasi Bisnis • IPK 3.75
September 2024 - Januari 2025
Project Manager
RevoU • Pekerja Lepas
• Built a landing page for the BursaBersi Laundry pre-launch campaign, generating a 400% increase in leads through form submissions in 10 days.
• Designed and executed a Meta Ads campaign to boost awareness, leading to over 200% increase in CTR and a nearly 50% reduction in CPC through targeted audience strategies.
• Developed a comprehensive Google Ads campaign, generating a 6.56% conversion rate and optimizing CTR to 11.09% within 5 days.
• Enhanced BursaBersi Laundry website performance, achieving a 99/100 score with a speed index of 0.7 seconds. Conducted keyword research and implemented SEO best practices, resulting in an improved online presence.
Juni 2023 - Agustus 2023
Sales and Marketing Intern
PT BNI Life Insurance • Magang
• Developed quotations for policy offerings using BNI Gclips and BNI engine for 50+ companies, contributing to a 17% income increase in the employee benefits - open market department.
• Created weekly reports of the quotations made and assessed progress on BNI Eazy Request for 3 months to improve tracking efficiency and cross-collaboration within the division.
• Input 50+ company’s data into BNI E-prospect to improve data management processes and contribute to greater accessibility of information for the sales team.
April 2023 - Mei 2023
Digital Marketing Specialist
Indotex Viscose Putra Abadi Mandiri • Pekerja Lepas
• Developed a business listing with Google My Business (GMB), enhancing online visibility, generating a 700% increase in views, and driving a 625% increase in interactions.
• Built an effective Google Ads campaign targeting foreign markets, delivering a CTR of 2.77% by utilizing Google Keyword Planner and Google Trends for optimization.
Maret 2025
SEO
HubSpot Academy • 731c4819fbb64527829e77feab13cc08
Januari 2025
Full Stack Digital Marketing
RevoU • FSDM-2025-01-19402769781
Media
Januari 2025
Google Ads Search Certification
Google • 128934116
Media
Januari 2025
Google Analytics Certification
Google • 128917489
Media
Januari 2025
AI-powered performance ads certification
Google • 128874008
Media
Maret 2024
English Proficiency Test
Universitas Diponegoro • 240309200057
Media
Agustus 2023
Digital Skills: Digital Marketing
Accenture • t5z7428
Agustus 2023
Digital Skills: Artificial Intelligence
Accenture • 672jpw0
Juli 2023
Introducing Personal Lines Insurance
Accenture • 3d3zov2
Mei 2023
Pelatihan Operator Komputer Muda
Campus Digital • 0267/Pelatihan/CD/V/2023