Curriculum Vitae
MELINDA PUTRI APRILIA SIMATUPANG
Business Administration graduate with hands-on experience in customer service, public communication, and content creation. Skilled in assisting customers both in person and through digital channels, resolving service-related issues, recommending appropriate products, and conveying information clearly and persuasively. Communicative, adaptable, and detail-oriented. Eager to contribute by enhancing customer communication, strengthening service experiences, and supporting impactful public engagement.
Juni 2025
UPN VETERAN JAWA TIMUR
S1 • Administrasi Bisnis • IPK 3.96
Januari 2025 - Februari 2025
Internship
MNC Sekuritas Surabaya • Magang
● Assisted with the onboarding process for new customers and provided basic financial literacy education.
● Produced financial content that reached over 4,000 views on social media
Januari 2024 - Juni 2024
Service and Membership Division (Internship)
BPJS KETENAGAKERJAAN SURABAYA KARIMUNJAWA • Magang
● Classified over 300 medical claims and construction project documents with high accuracy.
● Assisted with the JHT claim process and project-based participant registration.
● Compiled document archives and improved data completeness for branch audits.
Agustus 2023 - Desember 2023
Customer Service Intern (MSIB Program)
PT Pegadaian • Magang
● Created content that reached over 23,000 views on TikTok and more than 1,000 views on Instagram
● Supported frontliners in customer engagement, cross-selling, and data management
● Guided customers through the Pegadaian Digital app to enhance their experience and improve service efficiency
● Achieved increase in the Branch Key Performance Indicator through improved promotional strategy for agent offers and Kur Syariah
● Acted as a frontliner and negotiator in resolving customer issues, both offline and via telephone
Mei 2023 - Juli 2023
Deputy Chief Executive PROGRESSING 2023
Laboratorium Cyber Marketing • Organisasi
● Led a team of 42 members, organized school-based workshops with 100+ participants
● Raised IDR 2 million for a charity project to an orphanage
● Developed creative campaigns including poster competitions and Mafia Gedang Surabaya MSME partnerships
Media
April 2023 - April 2023
Coordinator of Public Relation Division Edukasi Pasar Modal 2023
Laboratorium Galeri Investasi • Organisasi
● Organized 7 division members to achieve division goals
● Conceptualized and executed a capital market webinar attended by 400 participants
● Coordinated and secured speakers from Indonesia Stock Exchange and MNC Securities
April 2023 - Februari 2024
Head Of External Department
FORMASI KIP-K BELA NEGARA UPN VETERAN JAWA TIMUR • Organisasi
● Developed communication strategies with 20+ external partners, enhancing public engagement.
● Improved workflow for program coordination, strengthening team efficiency and responsiveness.
Media
Maret 2023 - Maret 2025
Marketing & Public Relation Staff
Laboratorium Galeri Investasi • Organisasi
● Presented products at capital market seminars and assisted with the onboarding process for new clients.
● Managed Instagram account and increased Instagram engagement up to 220% within a month through content strategy
● Supported promotional activities and prepared regular reports on the implementation and effectiveness of division programs.
● Developed and scheduled educational materials to convey product information clearly and structuredly to the Instagram audience.
Februari 2023 - Maret 2025
Secretary
Laboratorium Cyber Marketing • Organisasi
● Prepared monthly performance and activity reports for four divisions for semester evaluation by the Head of Department
● Summarized activity results and program follow-up for internal evaluation
● Standardized reporting schedules and formats for all divisions
● Served as the official documentation liaison between the Head of Department and internal divisions
Media
Agustus 2022 - September 2022
Event Division Coordinator PROGRESSING 2022
Laboratorium Cyber Marketing • Organisasi
● Coordinated all members and across divisions
● Conceptualized and implemented a webinar attended by 200 participants
● Successfully invited two webinar speakers from HMNS Parfumery and cicil.co.id
● Successfully collaborated with MSME Chillax to hold a product packaging design competition with 100 participants
Media
Februari 2022 - Januari 2023
Public Relation and Communication Staff
Laboratorium Cyber Marketing • Organisasi
● Managed Instagram content and copywriting
● Designed visual content and moderated marketing-related podcasts
Media
