Curriculum Vitae
Muhammad Ikhsan Saputra
Results-driven final-year Communication Science student who boosted audience engagement by 80% through the strategic development of 170+ articles and 100+ social media posts. Specializing in Digital Content Strategy and Campaign Management, with proven skills in leading creative teams, using data analytics for brand growth, and executing innovative marketing campaigns. Seeking to leverage expertise in Digital Marketing and Content Creation in a challenging new role.
Sedang berjalan
Universitas Muhammadiyah Prof. Dr. Hamka
S1 • Ilmu Komunikasi • IPK 3.67
Agustus 2025 - Oktober 2025
Pegadaian Digital Representatif - Kanwil VIII Jakarta 1 - Konvensional (Agustus)
PT Pegadaian • Magang
September 2024 - Desember 2024
Content Marketing Specialist
Kompas Gramedia • Magang
September 2024 - Januari 2025
Marketing & Sales Kanwil Jakarta I - Tahap II
PT Pegadaian • Magang
Januari 2024 - Januari 2024
Head Creative
PT Ousean Global Digital • Magang
1. Managing of content to be produced on company social media with 90% success and satisfaction of 4 content for sub-brands 2
2. Monitoring of social media activities and the achievement of key result objectives (OKR).
3. Evaluated and held weekly meetings with staff on content development, with an 85% satisfaction rate.
Desember 2023 - Januari 2024
Project-Based Virtual Intern: Campaign & Digital Performance Officer Jakmall.com X Rakamin Academy
Jakmall.com • Magang
1. Created a campaign to improve the digital performance of the company's affiliate program with an 80% success rate.
2. Learn about the Google Marketing platform and complete assignments by the weekly deadline.
3. Completion of the project for the creation of a digital affiliate marketing program with a budget of 70 million through 2 frameworks Meta Ads and Tiktok with KPIs. With 70% success rate.
September 2023 - Februari 2024
Head of PDD & PUBDOK
Group 3 Dalihan Na Tolu PMM 3 UHN Medan • Organisasi
1. Design any feed, highlight, story or reel for Instagram, and plaque to be used as a souvenir Social Contribution Group 3
2. Conceptualising a logo for the group. The logo should match the group's colours, name and philosophy.
3. Organising the creation of subsequent content ideas and Social media management for content upload and interaction
4. Create Instagram social feed designs from coming soon, flyers and event documentation.
Juli 2023 - Oktober 2023
Head of PDD & PUBDOK
PMM 3 HKBP Nommensen University • Organisasi
1. Create an Instagram account and email PMM 3 UHN Medan
2. Organisation of IG PMM 3 UHN Medan in uploading content
3. Design of Twibbon, Instagram feed, highlight and IG story for PMM 3 UHN Medan
Juni 2023 - Juli 2023
Project-Based Virtual Intern: Digital Marketing Specialist Qwords X Rakamin Academy
Qwords Company International • Magang
1. Exploration of the Google marketing platform with a focus on keyword research for content analysis purposes.
2. Completion of a project to create a market planning program with a focus on business overview aimed at strategy and planning on Facebook Ads with 75% success.
Mei 2023 - Juni 2023
Project-Based Virtual Intern: Digital Marketer LifeVitae X Rakamin Academy
LifeVitae • Magang
1. Developed a one-month content plan to promote LifeVitae Strength Finder service with 65% success rate.
2. Designed the LifeVitae Strengthsfinder service for the company's Instagram social media.
3. Upload and creation of captions for the LifeVitae Strength Finder service on the Instagram social media platform.
Maret 2023 - April 2023
Project-Based Virtual Intern: Copywriter Schoters X Rakamin Academy
Schoters • Magang
1. Optimize corporate social media content writing for copywriting purposes
2. Created a schedule for the upload time on the 3 social media sites the company needs to use in a day.
3. Creation of designs and captions for the purpose of promotion of the company's products on the company's social media.
Februari 2023 - Juli 2023
Millennial Campus Ambassador
Yayasan Karya Anak Millennial Indonesia (KAMI Foundation) • Organisasi
1. Designed content templates in three months with 75% content success
2. Collaborated with influencers for live purposes on the Instagram platform in the education space on "How to Improve Your Leadership," with 83% audience satisfaction.
3. Increase engagement on the company's social media with an increase rate of 74%
Januari 2022 - Januari 2022
Webinar Committee
Muhammadiyah University Prof. DR. Hamka • Organisasi
1. Designing flyers, backgrounds and certificates for webinars using the Zoom platform.
2. Planning and creation of a term of reference (TOR) for the webinar
Juni 2024
Internship Ousean Batch 8
PT Ousean Global Digital • 13.018/OGD/PTOGD/VI/2018
Media
Juni 2024
Certificate of Commpetency LifeVitae Digital Marketer
LifeVitae • 46915IAPMGIL362023
Media
April 2024
Independent Student Exchange 2023 (PMM 3
Ministry of Education and Culture Republic of Indonesia • 0346/E.E/DT.01.01/2024
Media
Januari 2024
Certificate of Commpetency Jakmall.com Campaign & Digital Performance Officer
Jakmall.com • 46915IAPMGIJ3112203
Media
April 2023
Communications and Marketing
National Association of State Boards of Accountancy (NASBA) • AS1FXdNSfW0tVudOYajEaLLAL0Fn
Media
