Curriculum Vitae

Firda J Lestari

Firda J Lestari

Kota Surabaya
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A robust problem solver who is passionate in banking, business, FMCG, and product management. Driven by her passion, she is aiming to create an impact in a strategy and technology role.

Juni 2024
Universitas Airlangga, Surabaya

S1 Business Economics IPK 3.81

Agustus 2023 - Desember 2023
Kampus Merdeka Channel Convergence Intern

PT XL AXIATA Magang

● Managed to make quantifiable measurements by calculating the business and operations of territory sales and the head of sales for over six regions, as part of a monthly review of key performance indicators; grew key performance indicator in operational for at least 96% with the improvement in collecting method
● Launched a Community Visit program to establish connections and amplify marketing efforts within smaller communities by leveraging the influence of local leaders; programs will boost company revenue by maximizing cities with penetration rate<15%
● Facilitated a weekly alignment meeting to address and justify issues related to XL HOME operational web service; for over 4 months we identified 56 issues on our product backlog with 30% issues have been solved, enhancing its usability for daily operations
● Organized the annual Bestie Konter event during its anniversary and successfully achieved recognition as the top tracker; successfully contribute over 34% of awareness making us the most innovative group in spreading awareness for Bestie Konter's anniversary
● Deliver a monthly update on BPJS reimbursement, tailored to partners in each city


Mei 2023 - Juli 2023
Business Development Intern

CENTER FOR ENVIRONMENTAL, SOCIAL, AND GOVERNANCE STUDIES Magang

● Implemented a soft-selling approach to showcase our products through bi-monthly Zoom online meetings; succeed to maintain a steady attendance of 400+ participants at each session
● Provide customer relations management (CRM) support using Mekari Qontak.com; handling an average of 25+ daily chats
● Formulated and executed a multifaceted online campaign strategy alongside the establishment and maintenance of a weekly broadcasting initiative through WhatsApp chat; resulting in efficiency yielded a 50% reduction in runtime performance
● Gathered and collected an exhaustive analysis of leads, extracting actionable insights that led to a substantial influx of 70% new leads
● Selected as one internship members from 65+ applicants on linkedin


Mei 2023 - Juli 2024
Research Assistant

Research Institute of Socio Economic Development Magang

●Conduct 3+literature review, collect, and analyze data corresponding the current research project
● Conducted a research regarding stunting and poverty and the available data from east java
province database
● Provide, prepare, and promote RISED course package to stakeholders that is needed regarding the ability of science writing
● Do a public discussion with government agency regarding our current followed issue


Oktober 2022 - Februari 2023
General Banking Support
Verified intern of Logo Magenta

PT Bank Tabungan Negara (Persero) Tbk Magang

Juli 2023
Manajemen Risiko

FEB Universitas Airlangga 040222-20/UN3.1.4/LPK/2023

Materi Kompetensi
1. Risk Management
2. Risk Management Process
3. Operational Risk Management
4. Risk Register


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Desember 2022
Ekspor

Universitas Airlangga 040106-11/UN3.1.4/LPK/2022


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Hard Skills:
Analisa Data
Kemampuan Bahasa Inggris
Manajemen Produk
Manajemen Risiko
Penjualan

Soft Skills:
Adaptif
Komitmen
Disiplin