Curriculum Vitae
Yohana Ischa Merdya
Yohana is a Management graduate from Brawijaya University with proven experience in business administration, organizational leadership, research, and event management. She brings strong analytical and problem-solving skills, combined with a sharp attention to detail and the ability to thrive in dynamic, fast-paced environments. Yohana has led and contributed to multiple cross-functional projects, demonstrating excellent communication, negotiation, and decision-making abilities. With a strong foundation in critical thinking and strategic planning, she is highly motivated to grow professionally in the areas of Finance, Business Development, or Corporate Strategy, and is adept at working both independently and in collaborative team settings.
Juli 2025
Universitas Brawijaya
S1 • Management • IPK 3.87
April 2024 - Juni 2024
Administrative Intern of Rumah BUMN
PT Bank Rakyat Indonesia (Persero) Tbk • Magang
- Improved document management efficiency by 25% through the optimization of internal workflows and digitization of administrative processes using Microsoft Office and project tools.
- Facilitated strategic collaboration with Bank Indonesia and 3+ external institutions, expanding partnership networks and creating business development opportunities for Rumah BUMN.
- Supported daily operational and reporting tasks, ensuring 100% accuracy in data updates and administrative documentation across departments.
Media
April 2024 - Agustus 2024
Staff of Equity Research and Education Department
Kelompok Studi Pasar Modal (KSPM) FEB UB • Organisasi
- Conducted equity research on 30+ issuers using fundamental and technical analysis, producing 37 market insight reports that supported strategic investment decision-making for internal stakeholders.
- Organized and facilitated 5+ workshops and seminars on capital market literacy, directly improving the financial acumen of 200+ students.
- Collaborated with 10+ fellow analysts to produce and publish 37 equity reports and market outlooks, increasing financial literacy engagement among students by 45% and boosting KSPM’s social media interaction by 30% in 6 months.
Media
November 2023 - Desember 2023
Project Direct Sales Funding
PT Bank CIMB Niaga, Tbk • Project Base
- Led a high-performing direct sales team that surpassed monthly targets by acquiring 35+ new funding accounts, contributing to a 25% boost in client acquisition rate.
- Executed structured sales strategies and delivered weekly performance coaching, resulting in a 20% improvement in team productivity and engagement.
- Conducted hands-on training and performance tracking, enhancing client interaction skills and increasing conversion rates across multiple customer segments.
Februari 2023 - Desember 2023
Project Officer of Business Cooperation
Student Enterpreneurship Outlet, BEM FEB UB • Full Time
- Developed business relationships with 7 MSMEs to expand product inventory and store operations, resulting in a 20% increase in transaction frequency.
- Delivered monthly financial reports and achieved a 90% partner satisfaction rate through regular feedback loops and transparent reporting.
- Prepared and delivered detailed financial reports to business cooperation partners regarding product transactions, ensuring transparency, improving financial accountability, and supporting strategic decision-making for future partnerships.
Februari 2023 - Desember 2023
Head of Business Development Cooperation Division
Badan Eksekutif Mahasiswa Fakultas Ekonomi dan Bisnis UB (BEM FEB UB) • Organisasi
- Led a 9-member division and successfully secured 29+ corporate partnerships (14 sponsorships, 8 collaborations, 7 product deals), increasing organizational revenue by 267% (from Rp 1.6M to Rp 5.87M)
- Designed and reported 2 business development initiatives and 1 CSR program to empower SMEs, including stakeholder engagement with BCA, MR Bread, and Zambert.
- Created and published 8 branded content pieces that averaged 2,000 views and 192 likes per post, enhancing partner visibility and engagement.
Agustus 2022 - Juli 2025
Assistant Lecturer (Head of Management Study Program)
Faculty of Economics and Business, Brawijaya University • Full Time
- Coordinated 5+ national and international research projects annually by managing budgeting, data analysis, stakeholder collaboration, and producing strategic research reports aligned with institutional development goals.
- Developed and standardized 84 Semester Learning Plans, contributing to curriculum structure improvements and supporting academic readiness for AQAS and national accreditation audits.
- Led the 2024 “Dosen Berkarya” international outreach program in Penang, Malaysia, collaborating with Universiti Sains Malaysia, enhancing cross-border institutional engagement and academic diplomacy.